After a Women's World Cup win, the sports giant is betting on a wider definition of sport, and more female collaborators, to attract more female customers.
The soccer jersey is revamped by Ambush's Yoon Ahn, Koché's Christelle Kocher, MadeMe's Erin Magee and Marine Serre.
Ahead of the 2019 Women's World Cup this summer, the global sports brand is pushing forward its innovation and offerings for female customers and athletes.
We've all got a bad case of World Cup fever, according to Lyst.
As soccer and fashion collide, what does this mean for the fan apparel market?
Plus, Anna Dello Russo is selling all her clothes.
"Footballers:" You're hot. But WTF is up with your hair? We have a few questions for you.
Today, Nike unveiled 32 new team uniforms for the 2012 NFL season. We were quite impressed with the Seattle Seahawks' fashion-forward jerseys: navy
If you're completely immersed in fashion (as many of us are) you might not be aware that the 2011 FIFA Women's World Cup is going on right now and the U.S. National team just advanced to the finals, following a ridiculous nail-biting victory over Brazil and then a decisive win against France. Up until now, when a U.S. victory is in site, controversy over the new team uniforms has overshadowed the athleticism on the field. Nike rolled out the new uniforms (or "kits" as their called in the "football" world) in May, which come in black (away games) and white (home) and according to the press release, were "inspired by the beautiful but deadly Black Widow spider." But a lot of folks thought the uniforms, which Nike said were designed "specifically for the female athlete, to enhance the range of motion and create a uniquely feminine silhouette" looked more like some incarnation of a sexy nurse outfit.