In 2020, TikTok became the new "It" platform. And yet with a few exceptions, the industry has been hesitant to latch on. That will soon change.

As TikTok stars start exploring mainstream fame outside the platform, stylists are helping them level up to get there.

Consider it your much-needed escapism.

Or, rather, hf twitter.

Plus, George Northwood talks Meghan Markle's most memorable Duchess hairstyles.

Plus, Kanye West talks Yeezy in "WSJ" magazine.

Plus, luxury brands are now advertising all over Twitter.

Plus, Duro Olowu creates exhibit for Chicago's Museum of Contemporary Art.

Plus, how Instagram killed the It bag.

Plus, the ripple effects of Barneys's financial struggles and Fenty Beauty expands to Asia.

The thing about Instagram Face is that almost no one is born with it.

With mobile shopping, peer-to-peer e-commerce and influencer marketing continually on the rise, social commerce is finally becoming the next wave of retail.

The famed photographer shot 14 teenagers and handed them the image to edit and filter until they felt it was "social media ready," juxtaposing these with the unretouched versions.

We went inside Sephora's first ticketed event, which had Instagrammable moments at every turn, and a little more.

Talk about self-aware advertising.

The story of how @makeupbymario came to be one of the most recognized beauty pros in the world.

Staffers at major fashion publications receive the same gifts, press trips and dinners as full-time influencers, but when your name appears on a magazine masthead, disclosure practices can get even more murky.

Condé Nast Italia is offering a six-month course on social media practices and digital influencer marketing.

We're looking for a Facebook, Twitter, and Instagram obsessive to come join our team in NYC.

What's in that secret bath bomb sauce?

Plus, Super Saturday sales fail to hit holiday targets.