social media

Today, the former Nasty Gal buyer has made it big off of her particular cocktail of quirky nostalgia.

These are the TikTok and Instagram beauty myths, tips and misconceptions the experts wish we'd all ignore.

Makeup artists, dermatologists and more cut through the noise to help determine what is — and maybe isn't — worth trying.

The Monday Born founder shares how she anticipates industry trends and stays out of all the drama that plagues so many other beauty YouTubers.

The #PillowtalkDerm — as she's known to her fans on Instagram and TikTok — shares how she built a side-hustle around dismantling rampant misinformation and making skin science accessible.

If you want to make it big on the kids' new favorite platform, you're going to want to listen to its lead of fashion and beauty partnerships.

In 2020, TikTok became the new "It" platform. And yet with a few exceptions, the industry has been hesitant to latch on. That will soon change.

As TikTok stars start exploring mainstream fame outside the platform, stylists are helping them level up to get there.

Consider it your much-needed escapism.

Or, rather, hf twitter.

Plus, George Northwood talks Meghan Markle's most memorable Duchess hairstyles.

Plus, Kanye West talks Yeezy in "WSJ" magazine.

Plus, luxury brands are now advertising all over Twitter.

Plus, Duro Olowu creates exhibit for Chicago's Museum of Contemporary Art.

Plus, how Instagram killed the It bag.

Plus, the ripple effects of Barneys's financial struggles and Fenty Beauty expands to Asia.

The thing about Instagram Face is that almost no one is born with it.

With mobile shopping, peer-to-peer e-commerce and influencer marketing continually on the rise, social commerce is finally becoming the next wave of retail.

The famed photographer shot 14 teenagers and handed them the image to edit and filter until they felt it was "social media ready," juxtaposing these with the unretouched versions.

We went inside Sephora's first ticketed event, which had Instagrammable moments at every turn, and a little more.

Talk about self-aware advertising.

The story of how @makeupbymario came to be one of the most recognized beauty pros in the world.