SoHo

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If advances in fit technology mean fewer returns, we are all for it.

Outer borough trend seekers, your new mecca awaits--J.Crew is finally opening a store in Brooklyn. {WWD, Subscription Required} Can we please crash Cara Delevingne's party for DKNY Artworks' London unveiling? Guess it's time to book that flight to the UK! {Vogue UK} After the DKNY party, make sure you stick around London for the UK's first Nail Art Festival (!!!) in July. Best of all, it's free to attend. {Grazia} Sofia Vergara explains why you might feel a little déjà vu browsing her red carpet looks. {NY Post}

For 16 years the brick wall on the corner of Broadway and Houston in SoHo was emblazoned with a several-stories-high DKNY logo through which you could see the Statue of Liberty and the NYC skyline. The billboard was an iconic New York symbol--until it came down in 2008 when the building was sold and DKNY was forced to remove it. "We've literally been in mourning since 2008 with that SoHo wall. A lot of people have. We constantly hear, 'I can't believe it's not there,'" Aliza Licht, aka @DKNYPRGirl, the brand's Senior Vice President of Communications, told us. "It's made an impact more than just an advertising campaign would have made. It was there for 16 years. People associate it with the city, the framework of the city." So DKNY is bringing it back, via an international art project spanning 10 cities across the globe.

Sandy wreaked total havoc on a lot of our favorite downtown boutiques. We got in touch with many of them to see how they're faring in the huricane's aftermath. Here's what they've done to help themselves and others in the community get back on their feet--find out how you can help bring downtown NYC back!

Has it really been a year already? Love it or pretend to dread it, Fashion’s Night Out is nearly upon us again. You know, that all-out crazy, possibly

Dear Fashionista, So here I was just wandering through Soho doing my thing when I happened upon Natalia at the corner of Prince and Greene, snapping s

Guess where we'll be Friday morning? Broadway and Prince is right. We love that the Gossip Girl cast is already back in action. Let's just hope this i