Are Influencer Brands the Key to Bringing Millennials to Department Stores?
Nordstrom and Barneys are finding success in the burgeoning world of influencer brands for whom promotion and feedback are built-in.
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Must Read: Vetements' Unreleased Ikea Collaboration, Kylie Jenner Drops New Lip Kit Shades
Plus, designers are struggling to appeal to millennials.
Must Read: Next Generation Brands Focus on Community, American Eagle May Buy Abercrombie & Fitch
Plus, Bandier is betting on influencers and exclusives to get ahead in the activewear market.