Sony

For the past six seasons, Tumblr--the preferred blogging platform of fashion--has, in some way, shape or form, been involved with New York Fashion Week. After hitting a bump a few seasons ago, they're revamping their whole approach for the upcoming shows.

So, my new iPhone is scheduled to arrive in the mail today. And I'm really excited. I've owned my original iPhone for two years now, and I'm ready for a change. The iPhone was the first phone I ever spent more than $30 on--mostly because in the past, I've found most hand held devices available in the US to be downright ugly. Which brings me to my next point: Today I received a pitch about Sony's new designs for its VAIO EA-Series Signature Collection. The laptops, with an etched pattern called "Arabesque," are available in pink, black, and gold. Let me be clear. These aren't horrible looking. But they aren't amazing, either. The issue? The suits running Sony--and companies like Sony--don't get what women want.