SoulCycle

Brides-to-be are budgeting more time and money for fitness than ever — and it's not just because they want to get skinny for the big day.

Louboutins and pajamas both made the list.

And Lululemon says some questionable things about sunscreen use.

Whether or not you're a gym junkie, you'll likely be dressing like one soon enough.

Watch out, Olsen Twins: There's a new "The Row" in town.

The fashion set's favorite workout just got even more stylish.

Vowed to exercise more in the new year? Here are some of the most popular workouts in the fashion world right now to get you started.

Mickey Drexler, retail guru and CEO of J.Crew, has officially joined affordable eyewear brand Warby Parker's board, according to Fortune. But that's not the only interesting thing we learned about Drexler today...

Marc Jacobs and his multitude of tattoos get profiled in New York Magazine's September issue--he says "Who cares?" if he regrets them later in life. Perhaps the best one of all is Jacobs's super-meta cartoon version of himself, complete with mini-versions of his other actual tattoos... um, just look at it. {The Cut} Rihanna's third collection for River Island is here! Aside from the shiny knee-length basketball shorts and a Where's Waldo jumpsuit (ONLY YOU can wear those, Ri. Please understand.), the crop tops and maxi skirts are pretty great. {Grazia} Calvin Klein's former boy toy Nick Gruber discusses his troubled past with New York Magazine--and it almost makes us look past all those brawls he keeps getting himself into. {The Cut}

SoulCycle is one of the trendiest workouts in the universe right now. Everyone from Lena Dunham to the Victoria's Secret Angels is devoted to the stationary cycling workouts, as are tons of behind-the-scenes fashion industry people. It's been called a cult, and like every good cult, it has a uniform. SoulCycle launched retail in its studios in 2006 and e-commerce in 2010. The brand currently releases 12 private label collections per year, plus specialty collections like summer pieces for its Hamptons studios. And no one can get enough of it. Julie Rice, one of SC’s co-founders, says apparel sales have grown by about 126% per year since 2008. So, what's the appeal?

Aqua cycling is definitely becoming a "thing" amongst the fashion crowd—one high-powered publicist said she doesn't want to tell anyone about it for fear that it will be overrun ala SoulCycle, and I sympathize with that. If you want to try it before the classes start selling out within minutes, here are the pros and cons as of Saturday, June 1, when I attended the 10 AM class.