SoulCycle - Fashionista

SoulCycle

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Business

Marc Jacobs Talks Tats, Phillip Lim Inspires SoulCycle Apparel, and How Electromagnetic Radiation Detects Knockoffs

Marc Jacobs and his multitude of tattoos get profiled in New York Magazine's September issue--he says "Who cares?" if he regrets them later in life. Perhaps the best one of all is Jacobs's super-meta cartoon version of himself, complete with mini-versions of his other actual tattoos... um, just look at it. {The Cut} Rihanna's third collection for River Island is here! Aside from the shiny knee-length basketball shorts and a Where's Waldo jumpsuit (ONLY YOU can wear those, Ri. Please understand.), the crop tops and maxi skirts are pretty great. {Grazia} Calvin Klein's former boy toy Nick Gruber discusses his troubled past with New York Magazine--and it almost makes us look past all those brawls he keeps getting himself into. {The Cut}

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Style

How SoulCycle Is Growing Its Cult Appeal with Apparel

SoulCycle is one of the trendiest workouts in the universe right now. Everyone from Lena Dunham to the Victoria's Secret Angels is devoted to the stationary cycling workouts, as are tons of behind-the-scenes fashion industry people. It's been called a cult, and like every good cult, it has a uniform. SoulCycle launched retail in its studios in 2006 and e-commerce in 2010. The brand currently releases 12 private label collections per year, plus specialty collections like summer pieces for its Hamptons studios. And no one can get enough of it. Julie Rice, one of SC’s co-founders, says apparel sales have grown by about 126% per year since 2008. So, what's the appeal?

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Beauty

The New SoulCycle? We Give Aqua Cycling a Spin

Aqua cycling is definitely becoming a "thing" amongst the fashion crowd—one high-powered publicist said she doesn't want to tell anyone about it for fear that it will be overrun ala SoulCycle, and I sympathize with that. If you want to try it before the classes start selling out within minutes, here are the pros and cons as of Saturday, June 1, when I attended the 10 AM class.

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Careers

'Start-Up Queens' Coco Rocha, Iman, Dylan Lauren and More Reveal the Secrets to Their Success

Did you know that women are starting businesses at twice the rate of men? Glamour magazine knew--which is why it hosted a panel, “Secrets of Start-Up Queens: How to Launch a Successful Business in Today’s Entrepreneurial Economy,” at the 92Y earlier this week. Read on for 10 valuable tips from a most impressive panel that included: Iman, founder and CEO of IMAN Cosmetics, Skincare and Fragrances; Dylan Lauren, founder and CEO of Dylan’s Candy Bar; model and social media maven Coco Rocha; Refinery29 co-founder Piera Gelardi; and SoulCycle co-founder Elizabeth Cutler.