The sleek skiwear label, which comes courtesy of an Olympian, is bringing a new set of priorities to the outdoor apparel market.

Fabric has become far more important to the average consumer, especially when it comes to athletic clothes.

After a Women's World Cup win, the sports giant is betting on a wider definition of sport, and more female collaborators, to attract more female customers.

She's been able to combine her passion for sport and her studies in fashion design into the ultimate dream job.

As soccer and fashion collide, what does this mean for the fan apparel market?

This one's for you, LeBron.