In the midst of this week's shows there are some truly interesting conversations going on at Milk Studios. I've been fortunate enough to sit in on two of them. Thursday night, it was the Proenza Schouler talk at the IFB conference. Design duo Jack McCollough and Lazaro Hernandez sat down with the Business of Fashion's Imran Amed to discuss The Web. (As in bloggers, e-commerce, and viral campaigns.)