Skin care companies are perpetually seeking new ways to stand out on today's crowded cosmetics shelf. The best way to do that, it turns out, is to offer a product that really works. Are patches the answer? We tested some out.
This morning, at the ungodly hour of 7:30, the 8th Annual “WWD Beauty Biz Awards" took place at the Four Seasons Restaurant in NYC. Being consummate beauty professionals, everyone in attendance looked refreshed and chic, with lots of Chanel bags and perfectly applied lipstick. Gina Sanders, the president and CEO of Fairchild Fashion Group, started off the presentation by dishing about changes coming to WWD and Style.com (now owned by Fairchild, of course). WWD is getting an overall architecture redesign in 2011, and an eight page section called “WWD Style” will be introduced; it will provide deeper “business insight, analysis, and fun.” The men’s coverage will be increased, with new beefier quarterly sections and more weekly coverage. The Beauty Biz insert will also be overhauled. And finally, an iPad application is coming. Gina was more vague about Style.com-- “Like ladies having work done, we don’t want to reveal too much," she said--but big changes are clearly afoot. She mentioned the potential to reach millions of fanatic fashion and beauty consumers through the site. We will be watching closely. Now onto the awards.