Stuart Vevers tapped the brand's extended network of ambassadors, muses and friends for a full slate of Coach-ified TV programming.
Featuring her surprise blonde 'do!
Coach's Stuart Vevers, Brother Vellies's Aurora James, Monse's Fernando García and Prabal Gurung reminisce.
That wasn't the only surprise Stuart Vevers had in store.
Stuart Vevers is exploring a new kind of Americana now.
He's one of the rare designers who delivers pretty much the same thing season after season without ever seeming stale.
The pop star's latest installment for the brand includes ready-to-wear.
Her Coach dress is just what we need for spring.
Creative director Stuart Vevers has even designed her a custom outfit.
Who doesn't love a little sparkle?
Don't worry: Bella's attending with Alexander Wang.
Plus, you gotta keep an eye out for Selena Gomez.
If Thursday night's party is any indication, the answer is, "Hell yes."
We caught up with CEO Victor Luis and Creative Director Stuart Vevers in the fullest embodiment of Coach's new image.
The Coach creative director earned warm words from the top brass on Tuesday.
Everyone loves a dino sweater.