It seems that more and more, brands and celebrities are foregoing traditional press rollouts to break news, opting to do it on their own terms over social media. (Just last week, Nicki Minaj debuted her KMart line over Instagram and last month H&M offered up a first look at its Isabel Marant collab over Twitter.) Today, J.Crew has unveiled its beloved September catalogue--in J.Crew speak, it's called a "style guide"--on Pinterest.
