StyleBistro

Lately, the fashion industry has seemed like one big ever-revolving glass door--It feels like practically every day a new hire (or fire) is announced. The latest shakeup involves Elle's senior fashion news editor Nick Axelrod, who is leaving the womens mag to join Emily Weiss at Into the Gloss. And, from the sounds of it, we can expect the beauty website to continue making more exciting new hires. "ITG is growing and we are constantly experimenting, aiming to do something new," Weiss told us. "I've always wanted ITG to be a resource and a destination that inspires readers with beauty stories, and to really give beauty the airtime it deserves--and maybe even turn it on its head a little bit." "I think Into The Gloss is one of those sites that perfectly fuses what I love about magazines and what's so exciting about the web," Axelrod said. "I started in print and I'll always love print, but this just felt like the right next step for me. I wanted to do something entrepreneurial and with ITG, the possibilities of what we can do are endless."

We got a press release this morning from our friend Danica Lo announcing her move from Glamour, where she'd been the mag's senior online fashion and beauty editor for the past eight months (and before that the founding editor of Racked.com, and before that, a fashion writer with the New York Post), to celeb style site StyleBistro. It's a site that, we have to admit, we didn't know too much about, so we got a hold of Danica to fill us in on why she decided to leave Conde Nast for Zimbio and what she plans to do with StyleBistro. Fashionista: Why did you decide to make the move?