Stylecaster - Fashionista

Stylecaster

Primary Photo
Business

Why Fashion Content Sites Are Raising a Lot of Money Right Now

Late last week, Editorialist—an eight-month-old online magazine with a focus on luxury accessories—raised $2 million in funding from a group of undisclosed private investors. And just a couple of days before that, Refinery29 raised a whopping $20 million. A few weeks before that, Into the Gloss, Emily Weiss' fast-growing beauty site, raised $2 million. But why?

Primary Photo
Careers

Life with Carol Han and Alexandra Weiss of CA Creative!

Sometimes life positions you in the right place at the right time, and there's nothing else to do but go with it. That's kind of how Carol Han and Alexandra Weiss came to form CA Creative, a two-month old consultancy that, in the simplest terms, advises brands on how to use the Internet. Carol, previously StyleCaster's fashion director, and Alexandra, who worked in marketing at Ralph Lauren, realized that, as 20-something fashion people plugged into a specific scene, they could offer designers and retailers insight and advice on how to market to the current generation. First up? A project with Club Monaco, in which Garance shot New York scenesters for the retailer's fall look book. Carol and Alexandra have a ton of other projects going on, so they invited me to their work station at The Smile last Friday to talk about what it's like to launch a business.

Shopping

Shop the Night

Stylecaster, the fashion networking site that debuted last year, is launching a series of short films this month. The first, starring Poppy Delevigne