Trend Forecasters WGSN and Stylesight to Merge
The two biggest competitors in the trend forecasting industry -- WGSN and Stylesight -- are set to merge, according to multiple sources.
The two biggest competitors in the trend forecasting industry -- WGSN and Stylesight -- are set to merge, according to multiple sources.
For trend forecasters, the goal is to identify a trend years before it comes to fruition, and to break down the context of that trend for those who don't have time to travel the world searching for inspiration. (I.e. design teams and marketers at big time retailers.) But as fashion seeps deeper and deeper into the web--traditional trend forecasting firms seem, well, a little...staid. Who needs a trend forecaster when we have Susie Bubble? Enter Stylesight, an online-only paid subscription service that offers trend analysis for pretty much every market in the world, about pretty much every topic, from children's clothing to interiors. Not only does Stylesight (www.stylesight.com) offer users in-depth reports, but it also serves as a sort of Google Docs for your fashion stuff. The service allows each user to store their inspiration in tidy folders--and it also allows you to clip items from anywhere on the Web to reference. So instead of looking at Stylesight as a resource, users look at it as a tool. They take advantage of the all-inclusive nature of the site, often making it their homepage. Sound interesting? We recently sat down with Frank Bober--a former fashion designer and founder of the company--to talk shop.
Want to know the fashion trends before the average girl-on-the-street does? Stylesight, a leading global provider of trend content, tools and technolo