Supreme
Surprise: Supreme Sold Again
EssilorLuxottica reached an agreement with VF Corporation to buy the streetwear brand for for $1.5 billion in cash.
Tremaine Emory Is Leaving Supreme, Alleges 'Systemic Racism'
The creative director will focus on his own brand, Denim Tears.
I'm On My Second Pair of Nike's Most Underrated Sneaker, and I'll Never Love Another Like These
Air Force 1s may have the spotlight, but this thick-soled sneaker is the underdog of style.
Supreme Is Collaborating With Pat McGrath Labs Again [Updated]
This time on nail polish — a new category for the beloved beauty brand.
Must Read: Sarah Jessica Parker Covers 'Vogue,' A First Look at Supreme's Collaboration With Tiffany & Co.
Plus, Hailey Bieber is the newest member of Victoria's Secret's VS Collective.
The 18 Biggest Beauty Launches of 2020, as Told by Industry Experts
These were the buzziest, most impactful (and most controversial) brand and product debuts of the year.
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A 21-Year-Old's Collection of Supreme T-Shirts Expected to Sell for $2 Million With Christie's
James Bogart amassed what is believed to be the first complete collection of Supreme box-logo tees — the most valuable collection of Supreme to ever be offered in a single sale.
Must Read: Zendaya Covers 'Elle', Ulta Beauty and Target Announce Partnership
Plus, Julia Sarr-Jamois named fashion director at British "Vogue."
Must Read: Zoë Kravitz Launches Lipstick Line With YSL Beauty, Gucci and Saint Laurent Struggle to Meet Kering's Sustainability Goals
Plus, how retailers can prepare for upcoming tariffs and a potential recession.
Must Read: How Supreme Changed Fashion Forever, CFDA Unveils Shorter New York Fashion Week Schedule
Plus, Forever 21 under fire for body-shaming after sending diet bars with orders.
Must Read: Sofia Richie to Launch Fashion Label, Puma Reports Record First-Quarter Sales
Plus, Reformation lands on Net-a-Porter.
Must Read: Fashion Industry Needs to Be More Transparent, Meet the Woman Who Dressed Barbie for Over 30 Years
Plus, LVMH sued by in-house lawyer over harassment.
Must Read: Andrew Rosen on Leaving Theory and the Future of American Fashion, Serena Williams and Huda Kattan Cover 'Business of Fashion'
Plus, Supreme unveils its full Jean Paul Gaultier capsule.
Must Read: James Jebbia Breaks His Silence on Supreme Italia, Virgil Abloh's New Spring 2019 Campaign for Louis Vuitton Men's Spotlights School Teens
Plus, American Eagle and Aerie may split.
Must Read: Supreme Collaborates With Jean Paul Gaultier, Fenty Beauty Pulls New Killawatt Highlighter Due to Offensive Product Name
Plus, the hard truth about inclusive beauty.
Must Read: Kacey Musgraves Covers the March Issue of 'Glamour,' Bobbi Brown Is Bringing Her Wellness Line to Walmart
Plus, a teen successfully bid for the world's only complete collection of Supreme skate decks.
Must Read: ThredUp Reports Resale Will Outpace Fast Fashion, What Revenue Streams Work Best for Media Companies
Plus, how Supreme Italia gets away with legal fakes.
Must Read: How J.Crew Can Save Itself, Hasan Minhaj Goes In On Supreme
Plus, why brands are missing the mark with millennials and Gen Z.
Must Read: Sears Files for Bankruptcy, 'RuPaul's Drag Race' Winner Aquaria Signs with IMG
Plus, how Burberry's new fragrance is at odds with Riccardo Tisci's vision for the brand.
Must Read: Miu Miu Is All Grown Up, How Luxury Retailers Sell to Wealthy Gen Z Consumers
Plus, Farmland Foods calls out Supreme for copying its logo.
In Hypebeast Homes, Supreme Accessories Are the Hot Decor Trend
"It's a semi-accessible signifier that you're 'cool,' like a step up from shitty posters."
Must Read: Jaden Smith Covers 'Dazed,' Italian Court Rules Against Supreme in Counterfeit Lawsuit
Plus, Prada reported rising sales, profit and income in first half of 2018.
With a New Hotel Concept, One Retailer Is Bringing Hypebeast Culture to Hospitality
Atlanta-based A Ma Maniére's new Washington, D.C. location is a streetwear shopping mecca topped off with a two-suite "hotel."