You've probably seen it on Instagram. So have I, and I'm a woman obsessed.

• By Maura Brannigan
  Apr 18, 2018

Yes, that means you!

• By Lauren Caruso
  Apr 17, 2018

Two former fashion PRs are helping customers chase the sun.

• By Tyler McCall
  Apr 11, 2018

A must-read roundup of our most popular stories of the week. You're welcome.

• By Fashionista
  Feb 4, 2018

The retailer's latest move appeals to a younger customer.

• By Dhani Mau
  Jan 30, 2018

Real-life survivors Philomena Kwao and Ericka Hart model the sexy new collection in a Destiny's Child-themed shoot, and you could be next.

• By Liz Black
  Jan 10, 2018

Yes, I'm shopping for swimsuits in the peak of winter.

• By Dara Prant
  Dec 18, 2017

"People have a sort of voyeuristic nature about them ... they want to see someone on the beach in Anguilla or on a yacht and looking amazing and flawless in a bikini."

• By Hilary George-Parkin
  Jul 26, 2017

Controversy can't stop these two from selling clothes and making $$$.

• By Whitney Bauck
  Jul 17, 2017

Dive into these chic, promising brands this summer.

• By Dhani Mau
  May 24, 2017

Minimalist or novelty? One-piece or bikini?

• By Dhani Mau
  May 3, 2017

I've found the holy grail of swimsuits, people.

• By Alyssa Vingan Klein
  Apr 14, 2017

• By Maria Bobila
  Aug 3, 2016

Besides being some of the biggest manufacturers of swimwear today, Catalina, Cole of California, Jantzen and Speedo have another striking thing in common: They all got their start as wool knitting mills.

• By Lauren Indvik
  Jul 19, 2016

Swimsuits, sandals and lots of denim.

• By Fashionista
  Jul 5, 2016

Ashley Graham, Denise Bidot, Jordyn Woods, Iskra Lawrence and more show off their butts for the "curvy" swimwear brand's new ads.

• By Chantal Fernandez
  Jun 30, 2016

These bikini babes have turned their vacations into big business.

• By Alyssa Vingan Klein
  May 20, 2016

Just because Victoria's Secret got out of swim doesn't mean there's not a big opportunity year-round.

• By Dhani Mau
  May 13, 2016

Plus, 25 of our favorite bikinis, one pieces and more to shop right now, at all price points.

• By Maura Brannigan
  Mar 30, 2016

She's also gone "see now, buy now" to curb knockoffs, but wouldn't mind if Chanel copied her new swimmable cardigans.

• By Dhani Mau
  Mar 28, 2016

These are the suits that lit up your social media feeds this summer.

• By Alyssa Vingan Klein
  Aug 19, 2015

An interview with Indie Soul creative director Tim Gorgol.

• By Chantal Fernandez
  Feb 17, 2015

• By Fawnia Soo Hoo
  Aug 7, 2014

The season is now in full swing, so make sure your beach-ready wardrobe is complete.

• By Alyssa Vingan Klein
  Jul 3, 2014