SXSW

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AUSTIN – Day two of South by Southwest’s Style X has come and gone, leaving fashion lovers longing for more of the up-and-coming talent spotlighted this week. The style showcase’s second, and last, day was jam packed with shopping, panel discussions, and another runway show featuring festival musicians strutting their stuff in designers’ looks. Opening the day was American Apparel’s hotly anticipated Factory Flea Market, where shoppers got to scour discounted and discontinued merchandise from the Los Angeles-based retailer. The event has added Austin to its list of targeted cities for the third year in a row, bringing more than 20,000 reduced-price garments to Style X and SXSW attendees. Lines were long and jackpot items were scarce, but finding that perfect pair of high-waisted pleat-front trousers at 50% off was well worth the effort. While SXSW is known for its fair share of celebrity cameos, Style X hosted a few familiar faces of its own with a series of insightful panel discussions on various fashion-related topics. Chloe Dao, Project Runway season two winner and owner of Houston boutique Lot 8, Moe Boualaphanh of Marilyn Modeling Agency, and other industry figures hosted a conversation on fashion vs. style and the ever-present issue of how to break into the industry.

AUSTIN--Style setters were out in full-force at South by Southwest this week, as the festival premiered its newest fashion-focused endeavor, Style X (pronounced, “Style By”). With tons of designer showcases and a runway show chock-full of SXSW musicians-turned-models, Style X is certainly living up to its reputation as the first event bridging the gap between fashion and music, with a sharp focus on emerging talent. Style X kicked off Wednesday night with an introductory “Shop Hop” that allowed participating designers, boutique owners and media outlets to mix, mingle, and get a feel for the impressive talent gathering in the Lone Star State this week.