What I Learned From Tila March Designer Tamara Tachman
The year 2006, accessories-wise, was all about the It Bag. As big as an Olsen, with enough hardware to overwhelm even the most dedicated Pilates-goer’s biceps, the ubiquitous handbags were just not doing it for stylist Tamara Taichman. So the French Elle contributor did what any well-connected fashion gal does, and had a bag custom made for herself, just in time for Paris Fashion Week, where editors and buyers alike went gaga for the tote. Colette’s Sarah Lerfel placed an order on the spot, et alors, Tila March was born. Four years later, Tila March is a full-blown accessories line that marks the launch of its e-commerce site today.