Tara Raines

"Nude" bras and underwear usually come in colors like beige, blush and ivory. Except, as we all know, there's a huge portion of the population whose birthday suits don't come anywhere close to those colors. So what gives? Psychologist (and African-American consumer) Tara Raines says it's been a problem for years and she--along with hundreds of other consumers--have finally had enough. Enter the "What's Your Nude" campaign--a movement, launched today, that asks women and men of all different colors to reach out to bra manufacturers or bra retailers, become a fan of the "What's Your Nude" Facebook page, and follow the campaign on Twitter in an effort to promote greater diversity in bra colors.