Plus, Frank Ocean covers 'W' Magazine.
With a little help from its sponsors.
Last week, The Talks shed a new light on The Sartorialist's Scott Schuman with a candid interview in which Schuman called Tavi's success a conspiracy, said no one believes in magazines and made several comments that suggested that he and Garance are basically the only bloggers doing it right. In an interview published today with Business of Fashion's Imran Amed, Schuman says the aforementioned interview is "over 18 months old" and he's since changed his mind about Tavi and other bloggers. Opening the door to his business practices even further, Schuman also gave new details on advertising, how much money he makes and his next book. Here are the best bits:
The Business of Fashion’s next live interview event is upon us. Nick Knight will follow in the footsteps of Natalie Massenet and Jefferson Hack as the third subject of BOF’s Fashion Pioneers series, which features intimate, live conversations between BoF founder Imran Amed and interesting people in the fashion industry. In addition to founding awesome fashion film site SHOWstudio.com, Nick Knight has worked with Vogue, W, i-D, Dior, Alexander McQueen, YSL, Yohji Yamamoto, and more. He’s won numerous awards and published three books of his photography. Nick will talk to Imran about his career as an influential fashion photographer and director.
One of the few start-ups to have emerged from the carnage of the dot-com implosion of 2000, Natalie Massenet's vision of an "online magazine-you-can-shop-from," now the luxury fashion version of Amazon.com, just earned her a neat £50m when she sold her shares of Net-A-Porter to luxury giant Richemont this spring. The reasons for her success and perhaps the failings of others is that in the world of fashion, more than anywhere, "people don't trust who they don't know". As former editor at WWD and Tatler, Massenet put her intimate customer knowledge to use and created the ideal balance of commerce and content. Following a behind-the-scenes video of their chasmic new headquarters (where 90% of employees surveyed found their boss to be "inspiring") the lady in red answered questions from The Business of Fashion's Imran Amed. Topics included Net-A-Porter's iPad app (launched that day), her prescription for the breakneck fashion cycle, the best and worst way to get your products on their site, bricks and mortar vs. e-commerce and their soon-to-be-launched menswear site Mr.Porter. The highlights:
Tomorrow, at 2PM New York time, the Business of Fashion's Imran Amed will interview Jefferson Hack. The founder and publisher of Dazed, AnOther Magaz
Coke & Karl: We're surprised this didn't happen sooner: Karl Lagerfeld has collaborated with Coca-Cola Light. He designed a silver aluminum bottle, wh