the line
The Nue Co. Is Bringing Vitamins to the Luxury Market
With elevated branding, minimalist packaging and a keen retail strategy, the young wellness brand is seeking to build a loyal consumer base in the ambiguous yet bountiful supplements category.
How Adam Pritzker Is Building an American Fashion Conglomerate of Brands That Makes Sense
Assembled Brands is adding to its chic portfolio of labels like The Line, Khaite, Pop & Suki and more.
The Best Minimalist Stores for Online Shoppers
If you're in the market for well-made basics and elegantly tailored workwear, these are the 10 sites to shop.
Vanessa Traina Snow Brings Luxury Shopping Concept The Apartment to Los Angeles
Your always perfectly styled, aspirational friend with the enviable apartment in SoHo just became bicoastal.
What the Buyers Are Buying From the Spring 2016 Runways
Here's what Neiman Marcus, The Line and more are planning to stock next season.
Vanessa Traina's The Line Heads Offline
Tucked away on the third floor of 76 Greene Street is The Apartment, the aptly named offline counterpart of The Line, a luxury e-commerce site launched two months ago by stylists Vanessa Traina and Morgan Wendelborn.