ThirdLove

The lingerie brand now services an estimated 87 percent of women.

• By Tyler McCall
  Jun 13, 2018

Plus, the theme of Nordstrom's monthly Pop-In Shop will be "eats."

• By Gemma Kim
  Mar 18, 2016

The company, which also operates a bra-fitting mobile app, just closed an $8-million funding round.

• By Eliza Brooke
  Feb 2, 2016

Trying to evade the painful process of bra fitting? These new companies are trying to help.

• By Tyler McCall
  Jul 29, 2014

If advances in fit technology mean fewer returns, we are all for it.

• By Eliza Brooke
  Jul 22, 2014

Several new online-only e-commerce startups have emerged over the past year in hopes of tackling the never-ending bra fit challenge (It's like even when we think our bra fits, someone's there to tell us it doesn't)--in addition to taking a bite out of Victoria's Secret's share of the $12 billion lingerie market.

• By Dhani Mau
  Aug 28, 2013