Vice’s Acid-Tongued ‘Dos and Don’ts’ Editor On All That Goes Into Critiquing Street Style (Being Hungover Helps)
Long before Scott and Garance won a CFDA media award and street style became a phenomenon and source of emotional distress, there was Vice Dos and Don'ts. It began as a column in the print magazine (an ASME National Magazine Awards finalist for General Excellence) and evolved into a daily section of their site that I first heard about when I moved to NYC about six years ago and checked often for a frequent dose of hilariously captioned photos of hipsters (and, if I'm being honest, maybe to do my best to make sure I stayed within the "do" category). Vice just launched the second book installment of Dos & Don'ts, described on the back cover as representing "the most incisive and honest commentary on street fashion in the last million years of humans wearing clothes." Which it might very well be. One of the people responsible for that commentary is Dos and Don'ts editor Thomas Morton, who over the phone yesterday told us all we ever wanted to know about the feature and then some. As he more or less speaks in witty, irreverent Dos and Don'ts captions, his answers were entertaining to say the least. From the seamy places those photos come from, to how hangovers factor into caption-writing (heavily), to where he believes style really comes from, read on for our interview with the man who made it all come together.