TikTok

Welcome to the no-makeup makeup revival.

"I love a platform, but — please quote me — never a wedge, and never a cork wedge. Okay? Somebody needs to tell J.Lo."

The emerging crop of indie brands are not only unique, but have incredibly thoughtful backstories that resonate with digital audiences.

Plus, YSL Beauty launches Rewild Our Earth.

Today, "influencer" applies to all kinds of online creators beyond aspirational pretty people, from TikTokers to a new guard of commentators as fluent in memes as they are Margiela. But it's still unclear who among the new guard will be able to parlay their current audience into a lasting career.

An expert breaks down the TikTok generation's penchant for the "wet mop," the "wolf cut," Y2K nostalgia, middle parts and more.

Plus, how TikTok killed the beauty YouTuber.

Indie designers who didn't have the funds or connections to court traditional gatekeepers can appeal directly to their target audience on the platform. That includes dynamic young women designing for fat bodies.

Plus, a beauty brand's guide to going viral on TikTok.

Plus, how sustainability became a path to fashion's C-suite.

Pro makeup artists share their top tips in response to a viral TikTok beauty question.

Created by two internet-savvy besties, the brand counts Emma Chamberlain, Addison Rae and Devon Lee Carlson among its customers.

Plus, where do Black women fit into the vintage clothing revolution?

The 19-year-old is a TikTok sensation — and a college student, and a Gen Z thought-leader, and a rising voice in politics, and a budding force in fashion.

After a year of looks centered around Y2K nostalgia, we're ready to focus on what's next.

An emerging social-media-to-brick-and-mortar pipeline demonstrates how Gen Z's appreciation for Ed Hardy shirts and Mudd Jeans isn't simply an indication of shifting tastes.

The viral social media sensation and face painter to Gigi Hadid shares her favorite products, where she finds vintage cosmetics and how she keeps her skin from freaking out.

Plus, TikTok to take over the Fashion Awards.

Let's just say the Y2K-obsessed content creator knows her way around a flea market.

The glam-rock pop idol is taking over TikTok, one immaculate outfit reveal at a time.

Enter "bathscaping," the latest social media-born micro-trend to transform a daily activity into a hyper-stylized self-care ritual.

Plus, the best way for beauty brands to speak about mental health.

As American fashion evolves, so does the American celebrity.

Returning costume designer Denise Wingate breaks down Addison Rae's influencer wardrobe and all the throwbacks to the original film.