Tiktok Beauty

Plus, LVMH backs Marquis, a new Parisian communications agency.

The decidedly unflashy skin-care company has reached millions — and sold thousands of mineral sunscreens — in the process.

A closer look at the most coveted collaboration in wellness right now.

And she's tried just about everything.

Beauty TikTok and a whole new crop of new brands seem to think so.

It's as good as my FYP promised it would be.

While you might not recognize this hairstyle by its new name, you've almost definitely seen it before.

In the wake of Revlon's bankruptcy filing and amid a new digital era, there are (at least) two factors that ensure mass-market success.

It's become a prime example of how acting fast and staying nimble can translate into social media success — even for a decades-old makeup brand.

Plus, an expert weighs in on the possible risks of this growing trend.

TikTok's recent obsession with gut health is the latest veiled evolution of diet and detox culture.

Plus, the companies looking to detox dyeing.