Tiktok Beauty
Must Read: Chanel to Show Cruise 2024 Collection on Los Angeles, Behind the Scenes of Beyoncé's Dubai Performance Looks
Plus, LVMH backs Marquis, a new Parisian communications agency.
The Unlikely TikTok Success Story of Derm-Beloved Sunscreen Brand EltaMD
The decidedly unflashy skin-care company has reached millions — and sold thousands of mineral sunscreens — in the process.
How the Branded Erewhon Smoothie Became the Unexpected Gold Standard in Beauty Marketing
A closer look at the most coveted collaboration in wellness right now.
Splurge/Save: Amy Chang (a.k.a. @BondEnAvant) Shares Her Top Luxury and Drugstore Beauty Buys
And she's tried just about everything.
Can You Manifest Your Way to Good Skin?
Beauty TikTok and a whole new crop of new brands seem to think so.
The TikTok-Approved Drugstore Face Wash That Lives Up to the Hype
It's as good as my FYP promised it would be.
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TikTok's Viral '90s Butterfly Haircut Gave Me the Lifted Layers of My Dreams
While you might not recognize this hairstyle by its new name, you've almost definitely seen it before.
In the TikTok Era, Which Drugstore Beauty Brands Will Survive?
In the wake of Revlon's bankruptcy filing and amid a new digital era, there are (at least) two factors that ensure mass-market success.
Tarte Is Maintaining Relevance — and Going Viral — on TikTok After 23 Years in Business
It's become a prime example of how acting fast and staying nimble can translate into social media success — even for a decades-old makeup brand.
We Tested TikTok's UV Gel Manicure Hack That Promises to Make Press-Ons Last For Weeks
Plus, an expert weighs in on the possible risks of this growing trend.
The 'Internal Shower' Is Bullshit
TikTok's recent obsession with gut health is the latest veiled evolution of diet and detox culture.
Must Read: Kim Kardashian Covers 'Allure,' Demi Moore Releases Swimwear Line With Andie
Plus, the companies looking to detox dyeing.
The 'Gym Lips' Trend Is Beauty TikTok's Latest Makeup Obsession
Welcome to the no-makeup makeup revival.