Tiktok Beauty

While you might not recognize this hairstyle by its new name, you've almost definitely seen it before.

In the wake of Revlon's bankruptcy filing and amid a new digital era, there are (at least) two factors that ensure mass-market success.

It's become a prime example of how acting fast and staying nimble can translate into social media success — even for a decades-old makeup brand.

Plus, an expert weighs in on the possible risks of this growing trend.

TikTok's recent obsession with gut health is the latest veiled evolution of diet and detox culture.

Plus, the companies looking to detox dyeing.