Tim Tebow

Ryan Lochte who? The newest Vogue-ordained athlete is none other than NFL quarterback and all-around nice guy Tim Tebow. With his shirt off. And moving a giant tire. As one does.

Janna Ryan, wife to newly named VP candidate Paul Ryan, might be taking a page from MObama's book, choosing to wear a $70 Kohl's dress this past weekend. {HuffPo} Kristen Stewart's absence from a recent Balenciaga Florabotanica video concerned many - had she been given the axe due to her fling with married director Rupert Sanders? No worries: unlike us, it appears Balenciaga doesn't really care about the issue. {The Cut} Tyra Banks has learned to make GIFs. This could be the best thing to happen to the internet. {BuzzFeed}

Chanel announced today that Brad Pitt would be the new face of Chanel No. 5--making him the first ever male spokesperson for the iconic fragrance. That got us thinking: Could other storied brands go the same route as Chanel? Will we be seeing more handsome male faces in some of our favorite campaigns? If that's the case, supermodel Coco Rocha is not going to be happy. She tweeted earlier today: "No working model is happy for Brad Pitt and his new gig as the `face' of Chanel No. 5.#ThingsBitterModelsSay Cc: @Models@StyleWatchMag." Ouch. No doubt, Rocha would have leapt at the chance to represent the brand, whose eponymous designer she shares a first name with. But while we highly doubt models like Rocha will get edged out by leading male actors, we couldn't resist the chance to re-cast some of our favorite ads--with a little more testosterone this time. Click through to see what James Franco, David Beckham, One Direction, and more, would look like as the faces of some of the most iconic fashion brands.

NYC PR Reps Weigh in on Tim Tebow: New NY Jets Quarterback and former Florida Gator star Tim Tebow (Ed. note: I'm a proud member of the Gator Nation!) has become NYC’s hottest commodity. The openly Christian sports star has certainly seen his fair share of media attention, and PR guru Lizzie Grubman seems to think he belongs on red carpets – the Met Ball, even – and front rows. As with his athletic abilities, however, his NYC presence is not without controversy; Kelly Cutrone told The Times she doesn’t see Anna Wintour chasing after Tebow anytime soon. {New York Times} Proenza Schouler Plans Expansion: The beloved boys at Proenza Schouler are quickly rising to the top of American fashion with no signs of slowing down. First on the agenda: their first ever boutique in New York City, on Madison Avenue no less, where construction has just begun. "For us, it's weird to go to stores and see a watered-down version of the collection," says designer Lazaro Hernandez about seeing their collections split up by buyers. {LA Times} Tyson Beckford's Ego is Showing: Remember Tyson Beckford, World's First Male Supermodel? Well, Tyson does. Apparently, Tyson is to thank for girlfriend Shanina Shaik's career. "When I found her she was a regular girl. I helped place her with the right people, get her teeth cleaned, her body toned up," Tyson claims. He also says he would give up sex before giving up racing. Yikes. {Telegraph}

He may not be playing in the Superbowl this Sunday but Denver Broncos' QB Tim Tebow still has plenty of opportunity to show off his, um, talents with a new gig as the face of Jockey Underwear, reports The Huffington Post. But unlike male hussies David Beckham and Jim Palmer that came before him, devoutly Christian Tebow is keeping it pure of heart and won't be dropping his pants for the new campaign. "Some things are better when left to the imagination," Mo Moorman, public relations director for Jockey International, said. Well, sure, except for maybe when the thing being left to the imagination is, you know, the product you're trying to sell.