Tower 28

It's maudlin yet campy, mesmerizing to watch come to life and conveys just the right amount of anguish — but in, like, a fun way.

Prepare to celebrate your individual style and push boundaries.

Including a handful of dreamy lip colors, a miraculously quick-drying nail polish and *lots* of intensive moisturizers (for hair, body and face).

Also: How chic is that packaging?