Glamour's Cute Jewelry Line for HSN Launches Today
From iPad apps to television shows, magazines are more dedicated than ever to finding alternative revenue streams. Sometimes they work, sometimes they don't. This time around, we think it'll work. Glamour, one of the most well-read magazines in the country, has teamed up with the Home Shopping Network to design a line of affordable jewelry (each piece rings in at under $100). The collection launched this morning at 2am EST on HSN, where Glamour.com's Tracey Lomrantz discussed the ins and outs of fall trends--military, lace, etc.--and how they applied to the magazine's line of baubles. She'll be shilling yet again at 1pm, 2pm, and 11pm EST time today. It makes sense for Glamour to get into this particular game. Rachel Zoe, Janie Bryant, Lori Goldstein...the list of fashion insiders that have embraced television shopping is virtually endless. So Glamour's move is just right. Not only are the pieces accessible--much like the magazine--they're also quite appealing. We saw Tracey donning one of the necklaces at an event last week and noticed it immediately. Click through to see for yourself. And watch Tracey today on HSN--we're rooting for her! And Glamour.