trend forecasting
Baths Are Changing for the TikTok Generation
Enter "bathscaping," the latest social media-born micro-trend to transform a daily activity into a hyper-stylized self-care ritual.
American Shoppers Are Really, Really Looking for Brand Honesty Right Now
As long as that honesty is combined with good value, of course.
9 Top Trends from New York Fashion Week
A primer on the most popular styles from the spring 2017 runways in New York.
How Trend Forecaster Sarah Owen Taps Into the Minds of Teens
As WGSN's Youth Editor, Owen spends her workdays traveling around the world, attending music festivals and scrolling through Instagram.
The Biggest Street Style Trends at New York Fashion Week
From Karlito to a pizza patterned clutch.
NYFW Trendspotting: On the Fringe
Rachel Comey, Creatures of Comfort, Kaelen, Ulla Johnson
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Trend Forecasting: What Is It Good For?
Trend forecaster WGSN has 75,000 customers who pony up thousands of dollars a year for its services. What are they paying for?