True and Co
Dhani's Bra That Really Stays Hidden Under White T-Shirts
Why is this so hard to find?
How Bra Startup True & Co. Got Acquired by Calvin Klein Owner PVH
Both parties stand to benefit significantly.
Must Read: Kanye West Sold Out Madison Square Garden in 10 Minutes, Taylor Swift to Launch Her Own Mobile Game
Plus, Condé Nast and Hearst partner up on PubWorx, a new independent company.
How Lingerie Startups Are Changing the Way We Shop for Bras
Several new online-only e-commerce startups have emerged over the past year in hopes of tackling the never-ending bra fit challenge (It's like even when we think our bra fits, someone's there to tell us it doesn't)--in addition to taking a bite out of Victoria's Secret's share of the $12 billion lingerie market.