Plus, Kendall Jenner wins the Internet and Kering shares take a hit after top Gucci employees step down.

• By Danielle Odiamar
  Dec 15, 2014

Bonus: It's got a charitable angle.

• By Tyler McCall
  Nov 5, 2014

Okay Tay, you win this round.

• By Tyler McCall
  Sep 25, 2014

And find out how "fashion evangelist" Valentine Uhovski scouts them out.

• By Dhani Mau
  Sep 3, 2014

Expect to see lots of content around that Alexa Chung collaboration soon.

• By Dhani Mau
  Aug 22, 2014

The new "digital magazine" is all about original photography and good feels, says managing editor Britt Aboutaleb.

• By Eliza Brooke
  Jun 16, 2014

Plus, a new campaign for fans to re-blog.

• By Eliza Brooke
  Jun 10, 2014

Engagement with sponsored content is on the rise. Perhaps it's a better advertising platform than we thought.

• By Eliza Brooke
  May 15, 2014

For the seventh season running, Tumblr is sending a group of bloggers -- seven this time -- to cover New York Fashion Week, which kicks off officially on Thursday.

• By Lauren Indvik
  Feb 4, 2014

Is Tumblr really a legitimate gauge for what's trending in fashion?

• By Dhani Mau
  Dec 4, 2013

In between browsing all those Cyber Monday deals (argh they are TOO GOOD), let's catch up on the latest fashion news, hmm? The internet rules.

• By Sophia Li
  Dec 2, 2013

The Tumblr functions like a quote generator: For every click, you get a new picture of Halbreich and one of her witty sayings.

• By Lauren Indvik
  Nov 19, 2013

Eleanor Calder, a 21-year-old student from London, is a rising style star for thousands of teen girls. She has over three million followers on Twitter, and was just ranked 27 on a list of influential British Tweeters--way ahead of the first fashion figure on the list, supermodel Cara Delevingne at 82. Her one million-plus Instagram followers made her front row shot of TopShop's runway the second most popular Instagram of the Fall 2013 shows. Her fans--dubbed Calderics--have launched dozens of Tumblrs dedicated to her style. But who is she?

• By Tyler McCall
  Oct 31, 2013

For the past six seasons, Tumblr--the preferred blogging platform of fashion--has, in some way, shape or form, been involved with New York Fashion Week. After hitting a bump a few seasons ago, they're revamping their whole approach for the upcoming shows.

• By Tyler McCall
  Sep 2, 2013

Beyoncé and Jay-Z visited baby North West and bestowed gifts of gold, frankincense, and myrrh personalized Christian Dior booties and sterling silver Elsa Peretti Padova baby set. {Daily Mail} Happy Anniversary to the Beckhams! Click through to marvel at Posh & Becks' inimitable style throughout the years, then cry a little because how did one family get blessed with all the beauty in this world?! {Grazia} In the most productive use of Tumblr ever, Emma Watson reveals she created a fake blog in the voice of her Bling Ring character to prepare for the role--complete with homages to Lindsay Lohan and Audrina Patridge. {Styleite}

• By Isabella Biedenharn
  Jul 3, 2013