tumblr

The Yahoo-owned blogging platform is also sending 11 of its users to the shows.

Plus, Kendall Jenner wins the Internet and Kering shares take a hit after top Gucci employees step down.

Bonus: It's got a charitable angle.

Okay Tay, you win this round.

And find out how "fashion evangelist" Valentine Uhovski scouts them out.

Expect to see lots of content around that Alexa Chung collaboration soon.

The new "digital magazine" is all about original photography and good feels, says managing editor Britt Aboutaleb.

Plus, a new campaign for fans to re-blog.

Engagement with sponsored content is on the rise. Perhaps it's a better advertising platform than we thought.

For the seventh season running, Tumblr is sending a group of bloggers -- seven this time -- to cover New York Fashion Week, which kicks off officially on Thursday.

Is Tumblr really a legitimate gauge for what's trending in fashion?

In between browsing all those Cyber Monday deals (argh they are TOO GOOD), let's catch up on the latest fashion news, hmm? The internet rules.

The Tumblr functions like a quote generator: For every click, you get a new picture of Halbreich and one of her witty sayings.

Eleanor Calder, a 21-year-old student from London, is a rising style star for thousands of teen girls. She has over three million followers on Twitter, and was just ranked 27 on a list of influential British Tweeters--way ahead of the first fashion figure on the list, supermodel Cara Delevingne at 82. Her one million-plus Instagram followers made her front row shot of TopShop's runway the second most popular Instagram of the Fall 2013 shows. Her fans--dubbed Calderics--have launched dozens of Tumblrs dedicated to her style. But who is she?

For the past six seasons, Tumblr--the preferred blogging platform of fashion--has, in some way, shape or form, been involved with New York Fashion Week. After hitting a bump a few seasons ago, they're revamping their whole approach for the upcoming shows.