Joe Fresh Gets a Downtown Makeover for New SoHo Store
To fete the opening of its new SoHo location, Canadian brand Joe Fresh went for a cool, downtown vibe--welcoming fashion girls-about-town like Kyleigh Kuhn and Tennessee Thomas with special margaritas and music mixed by DJ Kiss. But by far the coolest thing we saw was a live graffiti installation by famous artist collective UR New York.