Tumblr Fashion Evangelist Valentine Uhovski discusses the blogging network's expanding fashion week program and its working relationship with its parent company, Yahoo.
Plus, a new campaign for fans to re-blog.
For the past six seasons, Tumblr--the preferred blogging platform of fashion--has, in some way, shape or form, been involved with New York Fashion Week. After hitting a bump a few seasons ago, they're revamping their whole approach for the upcoming shows.
So you love fashion—but fashion design? Not so much. And that has you wondering what kinds of other fashion careers might be right for you. As a fashion-phile with practically zero designing skills myself, I've struggled with this very dilemma (I've cycled through various fashion internships from styling to PR before finally arriving at fashion writing). Luckily, we've got our first-ever conference, "How to Make It in Fashion," coming up to help you out. And one of the panels is devoted to alternative careers in fashion. Here's what we have in store for you:
Picture this: You're 20. A student at FIT, Pratt, or Parsons. You're obsessed with fashion. So obsessed, in fact, that you've started a Tumblr dedicated to your favorite corner of the fashion world: models, photography, or menswear. You've gained a bit of recognition in the Tumblr community. And you're sitting in Lela Rose's TriBeCa loft, in her gorgeous wood-paneled dining room, eating a meal she's cooked herself off of mix-and-match plating she's picked up here and there over the years. Sounds like dream come true, right? Well, Monday morning it became a reality for several of Tumblr's biggest fashion users.
Not one but two 'fashion hackathons'--one hosted by the CFDA and IMG and the other by Hearst--will take place during this coming New York fashion week. This news is pretty surprising when you consider that most fashion people probably don’t even know what a hackathon is. To explain what a hackathon is, why it’s happening during New York fashion week, and what this means for the industry, we spoke with Liz Bacelar, founder of Decoded Fashion, an organization that creates events dedicated to bringing fashion and tech together. Bacelar, along with former Lincoln Center fashion director (and, before that, director of special events at Vogue) Stephanie Winston Wolkoff, made the CFDA/IMG fashion hackathon (an official part of NYFW) happen.
Earlier today, we reported that Andre J was photographed in NYC with Carine Roitfeld for something involving her forthcoming magazine CR Fashion Book
Back in November, we reported that Rich Tong was out as Tumblr's fashion director following some controversy over his reportedly pitching sponsorship proposals that were seriously overpriced. In to take his place is seasoned fashion journo Valentine Uhovski, who has just been named "Fashion Evangelist" at Tumblr (seriously, that's his official title). We caught up with Uhovski to chat about how he landed the new gig, what he plans to change, and how Tumblr is dealing with that whole thinspo problem.
Here's something to shock you out of your Friday afternoon slump. We hear that IMG is selling New York Fashion Week newspaper The Daily, according to a source close to the situation. The likely buyer? Editor-in-Chief Brandusa Niro, who founded the publication in 2003. This development follows the news that Valentine Uhovski, Emily Gyben, and Emily Popp--all longtime reporters at the pub--have left. Guillaume Bruneau, who was most recently an art director at Elle, and Eddie Roche, a former producer with Alley Cat Group, have joined as art director and senior editor, respectively. In late October, The Daily struck a deal with AM NewYork--a free morning newspaper that's circulated throughout New York City--to distribute an insert, called The Daily Chic Report. In an email to Fashionista, an IMG spokesperson said: "We decline to comment on rumor and speculation."