Vine

With so many new social apps and online platforms and e-commerce sites popping up every day, veteran platforms like Facebook can start to look stale and irrelevant by comparison. Turns out Facebook is actually still a force to be reckoned with, especially when it comes to what it can do for brands.

Today, Instagram announced the addition of its own Vine-eqsue video service--and fashion brands are already jumping on board.

Because there just weren't enough social media platforms to keep up with, there is now Vine. And the fashion world is, unsurprisingly, getting involved.