Vitamins

Here's everything you need to know about the famously age-defying star's new skin-care brand.

These are the hair, makeup, skin-care and wellness finds that brought us a bit of comfort during a difficult month.

As the line between supplement and candy continues to blur, what does this mean for consumers?

It's sourced from a surprising — but ubiquitous — breakfast food.

This is as personalized as it gets.

Including a dream foundation formula from a beauty industry icon, athleisure-inspired dry shampoo and more.

They can also supposedly enhance alertness and help with stress management.

"We wanted to strip away a lot of the concepts around wellness that tend to involve guilt."

Including colorful makeup palettes, energy-boosting supplements, glow-enhancing exfoliators, spring-y fragrances and rich moisturizers.

With elevated branding, minimalist packaging and a keen retail strategy, the young wellness brand is seeking to build a loyal consumer base in the ambiguous yet bountiful supplements category.

Made with — all-organic — rhodiola rosea, matcha tea, beets and maca.

They're tiny, collagen-infused miracles, if you ask me.