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Will clickbait-y videos of Naomi Campbell grocery shopping or Marc Jacobs learning to drive actually connect with large enough audiences to bring in ad dollars for brands?

Things are getting tough for Olivia Jade, daughter of Lori Loughlin and teen makeup influencer.

"No matter how hard it is, or how annoyed I am at the trolls, I just have to keep going, because this is bigger than me."

Beauty vlogger Farah Dhukai shares her tips.

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Are YouTube subscribers the new Instagram followers?

Not a hint of frizz in sight.

A deep dive into the beauty YouTubers that helped change the game this year.

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Your daily reminder that beauty #influencers shouldn't be underestimated.