Vogue.com

Business

Sally Singer on Her Punk Past and Bringing Fashion Film to Vogue.com

For the first time ever, Vogue.com is making fashion films. Starting last week the site is rolling out a series of four short films by young women directors hand picked by Sally Singer, Vogue's creative digital director. Each film is meant to celebrate and interpret punk in advance of the Met Ball and the Costume Exhibit's "PUNK: Chaos to Couture." We hopped on the phone with Singer to talk about the changes she's making to Vogue.com, her decision to make a foray into fashion film, and her personal punk past. Click through to see what Singer had to say and watch today's punk fashion film, starring Cara Delevingne.

Business

Blake Lively, Alexander Wang and Grace Coddington Judge Your FNO Outfits on Polyvore and Vogue.com's Style Setter Competition

Fashion's Night Out is upon us. Almost. The retail-fest is exactly one month away and, predictably, the fashion world has already begun milking the one-day event well in advance. To that end, Vogue.com and Polyvore announced their FNO Style Setter competition this morning, which will be judged by Blake Lively, Alexander Wang and Grace Coddington. Here's how it works: Each week Vogue.com and Polyvore will announce a new theme--Fall Wardrobe Essentials, What to Wear on FNO, and Dress a Style Icon for Fashion Week--and invite users to create sets inspired by the theme of the week, on a special section of Polyvore. Contestants may use any of the thousands of articles of clothing on Polyvore, but the one catch is that they have to use at least one of the featured items (read: FNO merch) in their sets. Each day Vogue.com editors will choose a single set to be highlighted on their website, and at the end of the week celebrity judges Blake Lively, Alexander Wang or Grace Coddington will pick their two favorites to be entered in the finals. (So, be sure to include a printed mini dress, leather backpack and a cat in their respective week's sets for a guaranteed win.) The six celebrity-picked finalists will, in turn, be voted on by Vogue.com readers in a final showdown.

Business

119 Years of Vogue, Now Available on 'Voguepedia'

Recent development: While stalking Vogue.com yesterday for their weekly ‘Most Wanted’ column, we stumbled upon an unassuming link to something called ‘Voguepedia.’ And yes, it's exactly what it sounds like--an encyclopedia of all things Vogue. A Vogue spokesperson confirmed that the mag’s ASME nominated site has soft-launched a resource tool, which will draw from its 119 years of archives. While the site isn't fully functional yet (code still shows in search results and only certain search terms yield results), it's a brilliant idea, particularly for fashion obsessives and design students cramming for all-nighters. You'll also be able to search by designer, brand, model, personality and beauty.

Business

Meredith Melling Burke's New Job at Vogue.com Means That the Brand Might Be Smarter About the Internet Than We Thought

Meredith Melling Burke just got a promotion. But not at Vogue. No, she's still the market director at the world's most famous glossy. Instead, she's taking on a new role. At....drum roll...Vogue.com! Gasp! A print person doing work for the web? How shocking! Actually, it's smart. Very, very smart. And makes us wonder: Is Vogue savvier about this whole internet thing than we assumed? Burke is a fantastic market editor in a business where market editors are thought of as second in ranking to stylists (aka fashion editors). Along with her senior market editor role at the magazine, she's been promoted to fashion market director at Vogue.com. "Her task at the website will be to increase its fashion content," says WWD. Why is this so revolutionary? Because there is still a vast river between print and web staffs at most women's and fashion magazines.