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vsco
Retail's 7 Most Innovative Holiday Campaigns
From singing contests to digital storefronts and interactive games, there’s a stack of exciting campaigns from some of our favorite fashion brands and retailers this holiday season.
Gap Turns to VSCO, the 'Anti-Instagram,' to Create Its Holiday Gift Guide
After working with Tumblr artists to develop visuals for its "Back to Blue" campaign, Gap is turning to another creative community -- photo-editing app VSCO -- for its holiday campaign "Make Love."