Wacoal

Not one to be overshadowed by her older twin sisters, Elizabeth Olsen gets her own cover for the September issue of Dazed & Confused, shot by Angelo Pennetta. {The Fashion Spot} We've said it before, but now it's New York Times-legit: Eva Chen is “the first editor-in-chief of our generation.” {New York Times} Now everything from ramen to Wacoal bras can be bought in vending machines in Japan. {PSFK}

• By Miranda Barros
  Aug 15, 2013

One Stop Beauty Shop: Our beauty editor replaced her entire multi-product regime with one magical elixir: coconut oil. Find out why this natural (and budget-friendly) swap left her pleasantly surprised. Smile for Your Lover: When gorgeous models and genius photographers pair up, sparks brighter than a flashbulb can fly. Take a look at the best model/photographer couples throughout history. Beyoncé and Her Famous, Flowing Mane Part Ways: We bid farewell to the singer's luscious hair and her signature hair-flip dance moves, and Bey's colorist Rita Hazan tells us how she created the pixie crop's gorgeous new shade.

• By Isabella Biedenharn
  Aug 11, 2013

Push-up bra commercials tend to be pretty formulaic: Put a hot girl in bra, cut to lots of close-ups of her insane cleavage and call it a day. But this Taiwanese commercial for a Wacoal push-up bra turns that formula on its head. It begins with the usual lingerie fodder--lots of sensual shots of an attractive woman, her blouse oh-so-casually undone to show her lace bra peeking through. But then, this woman begins to undress and things get...well, very interesting.

• By Hayley Phelan
  Aug 6, 2013

When an invitation from Wacoal for a complimentary bra fitting came across my Inbox, I decided I was probably a good candidate. I have been wearing the same Gap cotton wireless bandeau bras for several years now, and they really do nothing for my figure. Trying to remedy this, I went to the Town Shop a few weeks ago for a "real" bra fitting. (The Town Shop is a venerable uptown NYC lingerie shop, known for an expertise in finding the right bra for the right person.) Their fit method was unconventional. The girl looked at me and pronounced my size; a tape measure never touched my body. I bought some bras. But after wearing them a few times, decided that they weren’t quite right. Today's visit to Wacoal was my second chance.

• By Cheryl Wischhover
  May 25, 2010