Must Read: Hearst Launches September Issue Ad Campaign, An Inside Look at the New 'Teen Vogue’
Plus, Dior is selling handbags through China's WeChat.
Must Read: Amandla Stenberg Fronts 'Teen Vogue,' Karl Lagerfeld Suspected of Not Paying Taxes
Plus, Jennifer Lawrence talks about her signature scent: Wine.
How Retailers Are Using Mobile Messaging to Change the Way We Shop
In 2016, you might find yourself texting more with customer service reps than your real friends.
How Western Fashion Brands Are Using Social Media in China
For fashion brands on WeChat and Weibo, it’s about having an authentic voice — or partnering with an influencer who does.
'Zoolander' Teases Justin Bieber Cameo, How Luxury Brands Use WeChat
And H&M releases a model-filled action video to promote its summer collection.