Wedding Dresses

Bridal brands and retailers are upping the style game for the discerning VIP guests — and, yes, the terminology is evolving, too.

Plus, the hidden price of buy now, pay later.

From dazzling crystal embellishments to a burst of colors to, yes, even more "Bridgerton."

"It would be huge if this turned into some sort of tradition that you do with your dress."

"When you put yourself out there as a young designer, you're gonna sink if you don't have this other point of view."

From ruffles to super-sized florals, weddings are going big this season.

From theatrical ballgowns to mix-and-match separates you'll want to wear again to reimagined vintage treasures.

Because "everyone's thinking about it."

His first full collection for brides is inspired by the "courage and optimism" of being in and celebrating love.

Plus, gowns of your fairy tale dreams and cool bride separates.

Four bridal experts guide us through this still-uncertain but hopeful time.

After seeing how customers would buy the brand's ready-to-wear pieces for weddings, Henrietta Rix and Orlagh McCloskey were moved to officially venture into the category.

View her debut made-in-L.A. collection here. (Oh, and Jonesy's back!)

They feel especially celebratory — and reflective of our times.

Not a shocker: Brides are going more minimal, next season and beyond.

Remember that feeling?

Legacy brands, retailers and direct-to-consumer disruptors develop a unique combination of tech and traditional customer service to support concerned brides during the Covid-19 crisis.

Designers put new twists on Victorian lace, '80s puff sleeves, vintage prairie dresses and hot pants.

Get that ROI — and spread the joy to another bride.

Because Duchess of Sussex Meghan Markle isn't the only one who wants to wear a sustainable gown on her wedding day.

This is our Royal Wedding!