It was only a matter of time.

The direct-to-consumer health and telemedicine industry is booming — but the way some medications are marketed online is creating controversy.

Is colon cleansing… cool?

The direct-to-consumer, digital-native line will encompass makeup, skin care, fragrance and wellness.

Three just-launched online marketplaces are seeking to cure the ails of modern life via the trendy, cannabis-derived ingredient.

In a crowded athleisure market, the cult favorite cycling studio had 12 years of rider and instructor insight to give them an edge in product development and production.

We put Equinox's new program to the test for five weeks.

In an industry that's been dominated by whiteness and cost-prohibitive prices, it's time to change the narrative.

Plus, it's supposed to have de-stressing effects.

With elevated branding, minimalist packaging and a keen retail strategy, the young wellness brand is seeking to build a loyal consumer base in the ambiguous yet bountiful supplements category.

With trendy aesthetics and a focus on transparency, these companies are hoping to modernize the way we approach a host of medical services.

But it's not just pretty — it's also super innovative.

And now is probably a good time to stock up.

'Grammable packaging aside, the product itself has a lot going for it.

Kansa massage is Ayurveda's answer to jade rolling and gua sha – and it's about to be all over your Instagram feed.

See every product from the new range.

Is this bright-green detoxifier the next activated charcoal?

Follow these seven up-and-comers for a holistic, inclusive, realistic approach to wellness.

Get ready to see these trendy treatments all over your Instagram feeds.

"To say that this powerhouse ingredient is a superfood is an understatement."

"We're not doing this to be one small store in the West Village. We really want to enact a shift in how people take care of themselves."

Green juices, you've been dethroned.

Fitness and wellness enthusiasts with large social media followings are cashing in on a trillion-dollar market.