WGSN
The New Wave of Gorpcore
Years after the trend first emerged, fashion is fueling a powerful second wind.
The Era of Digital Product Tags Is Nigh
Offering solutions for resale, counterfeiting and more, digital IDs are poised to go mainstream.
Can You Manifest Your Way to Good Skin?
Beauty TikTok and a whole new crop of new brands seem to think so.
9 Trends the Beauty Industry Is Going All in on for 2022
After a year of looks centered around Y2K nostalgia, we're ready to focus on what's next.
'START' by WGSN Is Your One-Stop-Shop for Launching a Fashion Business
START is an online platform endorsed by WGSN and tailor-made for small fashion businesses and entrepreneurs.
Start Living in Fall 2023 With These Color Trends
Find out what will be trending two years from now, and why.
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Baths Are Changing for the TikTok Generation
Enter "bathscaping," the latest social media-born micro-trend to transform a daily activity into a hyper-stylized self-care ritual.
We Already Know the Top Colors for Spring 2022
Plus, shop 49 summer-ready pieces in the soon-to-be-trending hues.
The Enduring Appeal of the the Skin-Care Ingredient Origin Story
We're naturally drawn to urban legends in our everyday lives, so why wouldn't that extend to beauty products?
The Skin-Care Industry Is Thriving — but How Long Can This Boom Last?
Experts weigh in on the sustainability of the category's undeniably rapid growth.
What's Behind the Rise of Upcycled Garments?
For new brands and retailers, they serve as art pieces, cultural commentary and a sense of connection.
The Suddenly Surging Business of Recycled Plastic Puffer Jackets
That Everlane and Madewell launched versions within days of each other is not a coincidence.
Why We Love Torn-and-Tattered Clothing and the 'Perfect Imperfections' of Fashion
The Museum at FIT's latest exhibit "Unraveled" explores and showcases flawed, altered, unfinished and distressed garments.
Hay Bathing and Weed Massages Are the Next Big Things in Wellness, According to Trend Forecasters
Get ready to see these trendy treatments all over your Instagram feeds.
What's the New 'Festival Fashion' Aesthetic?
Coachella-ready "boho" has become a parody of itself. What styles are brands and retailers pushing now?
American Shoppers Are Really, Really Looking for Brand Honesty Right Now
As long as that honesty is combined with good value, of course.
Free the Nipple: How the NSFW Runway Trend Translates to Retail
"Something has happened where people are really hungry for dressing up; they want to celebrate their bodies."
The Retail Industry Will Be in Space By the Year 2030
(Yes, space.) We'll also see a steady increase in smart fabrics and mobile commerce, according to WGSN Insight.
How Will 'See Now, Buy Now' Fashion Shows Affect Beauty Brands?
This could be great for everyone involved, with some caveats.
How Trend Forecaster Sarah Owen Taps Into the Minds of Teens
As WGSN's Youth Editor, Owen spends her workdays traveling around the world, attending music festivals and scrolling through Instagram.
Anna Wintour Does the Ice Bucket Challenge, Model Ataui Deng Found After Going Missing, Taylor Swift's Many Looks
All of this week's biggest fashion news, all in one place.
Trend Forecasting: What Is It Good For?
Trend forecaster WGSN has 75,000 customers who pony up thousands of dollars a year for its services. What are they paying for?
Trend Forecasters WGSN and Stylesight to Merge
The two biggest competitors in the trend forecasting industry -- WGSN and Stylesight -- are set to merge, according to multiple sources.