We're naturally drawn to urban legends in our everyday lives, so why wouldn't that extend to beauty products?
Experts weigh in on the sustainability of the category's undeniably rapid growth.
That Everlane and Madewell launched versions within days of each other is not a coincidence.
The Museum at FIT's latest exhibit "Unraveled" explores and showcases flawed, altered, unfinished and distressed garments.
Get ready to see these trendy treatments all over your Instagram feeds.
As long as that honesty is combined with good value, of course.
"Something has happened where people are really hungry for dressing up; they want to celebrate their bodies."
(Yes, space.) We'll also see a steady increase in smart fabrics and mobile commerce, according to WGSN Insight.
This could be great for everyone involved, with some caveats.
As WGSN's Youth Editor, Owen spends her workdays traveling around the world, attending music festivals and scrolling through Instagram.
All of this week's biggest fashion news, all in one place.