The luxury brand is accusing the vintage retailer of misleading customers and selling fakes.

• By Dhani Mau
  Mar 15, 2018

Creative directors like Alessandro Michele at Gucci and Maria Grazia Chiuri at Dior are creating new interest in vintage logo pieces, with a little help from the Jenners.

• By Dhani Mau
  Jan 10, 2018

Plus, Madewell and Milk Bar teamed up on a line of treats and cookie-inspired clothes.

• By Dara Prant
  Dec 5, 2017

As shoppers are increasingly more fashion-conscious and digitally savvy, the traditional vintage store is getting a modern-day update.

• By Maria Bobila
  Oct 17, 2017

"Something has happened where people are really hungry for dressing up; they want to celebrate their bodies."

• By Maura Brannigan
  May 5, 2017

What Goes Around Comes Around has been the leading purveyor of authentic luxury and vintage pieces. We are looking to add a new member to our Sales Team at our Flagship store in SoHo with 2-3 years professional retail sales experience.

• By Winnie Liu
  Dec 2, 2015

Rent the Runway has an exciting new addition to their already amazing inventory of current season designer goods (and makeup). In addition to the latest from Proenza, Calvin Klein, Richard Chai and more, members will now be able to rent designer vintage. In partnership with vintage retailer What Goes Around Comes Around, they're starting this new category off with a bang by offering accessories from one of the most sought after labels for vintage: Chanel. Starting today, you can pick from a drool-worthy selection of vintage Chanel handbags, necklaces earrings and bracelets that Rachel Zoe would die over--and you can actually afford. While there's not necessarily anything wrong with wearing a head to toe off the runway look, we always love a little vintage thrown in, which is why we think this is a great idea. We stopped by the launch party to check out Rent the Runway's new offerings at What Goes Around Comes Around last night and they are good. Here's all the info on what's available and how much it will cost you to rent (they all sound like steals if you ask us):

• By Dhani Mau
  Oct 20, 2011

What Goes Around Comes Around, New York's premier vintage lifestyle company, is looking for a Director of Vintage Sales. Candidate MUST have vintage clothing sales experience and passion. This role will work directly with fashion designers, wholesale buyers, wardrobe and editorial clients. This is a dynamic position which requires a strong work ethic and sales background.

• By Fashionista
  Jun 22, 2011

We're nuts about Meredith Kahn's accessories line Made Her Think, and when we learned Kahn was working with Resin's Chantel Valentene on several summer denim essentials, our jewelry-hungry ears perked up. Last night, Soho vintage emporium What Goes Around Comes Around hosted a laid-back, intimate launch to celebrate the collaboration pieces. With Teen Vogue's Andrew Bevan playing deejay (nobody spins '90s hits better), guests including Becka Diamond sipped Kanon Vodka cocktails and flipped through racks of amazing vintage tees.

• By Fashionista
  May 12, 2011

I'm not exactly writhing in anticipation over Black Friday. Personally, the combination of waking up early, crowds, tourists and waiting in line makes me want to die. I could barely handle Fashion's Night Out and that was at night, with alcohol. I mean, sure a DVD player for 90% off sounds awesome, but I don't think I'll ever stand in a line at four in the morning and risk physical injury for one. However, 50% off Alexander Wang might make me reconsider. So, here are a few Black Friday sales that might actually be worth checking out.

• By Dhani Mau
  Nov 24, 2010

I was introduced to What Goes Around Comes Around by my best friend who moved to the city a year before I did. She said, “We need to go in there, it’s like vintage heaven.” And that it was. A place where everything vintage comes to die, or rather, live on. Enchanted by all the amazing vintage pieces, WGACA soon came to be a regular stop in my weekend "want-to-buy-everything" trips to Soho. But I always wondered, "where does all of this vintage even come from? And how does this even work?" After hearing about Jane Aldridge's trip to the WGACA warehouse, I knew where to find my answers. So, yesterday, I made a trip out to their giant 10,000 square-foot warehouse located about ten minutes outside of Manhattan in Jersey City. (Which is technically in New Jersey, but not really.) Becka Diamond came too, since she's hosting at event at the store this Thursday. "I’ve been surrounded by vintage all my life. I, like, remember eating lollipops at auctions with my mom when I was young,” said Becka as we headed over. "Is this your first time here?" she asked me. "You’re going to die. The first time I came here I was like in shock. There’s just so much amazing stuff."

• By Elizabeth Jaime
  Nov 16, 2010

I've never been one to consistently follow another person's life. I don't have a TV, so I can't indulge in reality shows like The City, and most personal style blogs interest me for a minute until I get bored and move on. However, I have one exception, and that is Sea of Shoes. Whether it's because of Jane's enviable shoe collection, or her quirky obsession with bugs, I find myself intrigued by her life. So, I think it's safe to say, I'm a fan. A big one.

• By Elizabeth Jaime
  Oct 27, 2010