Wildfang

For the past few weeks, “Show Us Your Wildfang” has revealed a new star in the fashion, music or TV world wearing the range of classic buttons ups with a tomboy twist—the campaign wraps up tomorrow. Wildfang CEO Emma McIlroy says, “When you show us your Wildfang, you show us a snarl and fill in the blank: I am a _________ Wildfang.”

Yesterday, the Supreme Court deemed the Defense of Marriage Act unconstitutional. What a way to set off the weekend’s Pride celebrations! With the fanfare, comes the fashion, an open playground for redefinition, expression and outlandish style. There’s sure to be rainbow regalia, wigs, glitter, leather, heels and muscle tees galore. It prompted me to think about high fashion’s relationship to queer style. To outsiders, it seems fashion’s kings are gay male designers, the fabulous creators of straight female threads. I started to wonder about labels and designers outside of this well-known dichotomy.