Five years in, Flinn decided to hit reset on her brand and do things on her own terms — and it was the best decision she could have made.
Nomia designer Yara Flynn has always been popular with the avant garde art-y/fashion-y set, so it was fitting that her spring 2012 presentation involved mixed media. A video of models on beach in Montauk opened the show, Georgia O’Keefe's haunting voice provided the soundtrack. A real live runway show followed the short film to show off Flynn's collection inspired by O'Keefe's travels to New Mexico. Her signature cutouts on dresses and reinforced knees on pants were still there, but there was a heightened maturity and grace to this collection. “I obviously didn’t go to New Mexico to shoot a video,” Flynn said. "And I didn’t want it to be too literal, so we went to the dunes in Montauk. My brand is associated with downtown and I wanted to take it somewhere purer.”
For fall, Nomia designer Yara Flinn looked east for inspiration. Far east. Citing traditional Japanese armor as her jumping off point, Flinn created a collection that combines rigid construction with Flinn's signature easy draping and cuts.