youtube
What's the Future of Fashion Influencing?
Today, "influencer" applies to all kinds of online creators beyond aspirational pretty people, from TikTokers to a new guard of commentators as fluent in memes as they are Margiela. But it's still unclear who among the new guard will be able to parlay their current audience into a lasting career.
Must Read: Robin Givhan Is Writing a Virgil Abloh Book, Pyer Moss Announces Bag Collection With First Billboard
Plus, how TikTok killed the beauty YouTuber.
How I Shop: Caroline Ricke
Let's just say the Y2K-obsessed content creator knows her way around a flea market.
This Year's Met Gala Was Extremely Online
As American fashion evolves, so does the American celebrity.
Kate Young Is Making Some of the Most Entertaining Fashion Content on YouTube
Seriously, you need to watch "Hello, Fashion."
On TikTok and YouTube, Building Your Empire Starts With Merch
No follower count is too small to drop a line of tees with your face on it. But for creators, that's not always what moves the needle.
Subscribe to our newsletter.
Must Read: Normani Covers 'Women's Health,' Circular Fashion Gets a Boost From New Projects
Plus, TikTok beauty is the end of millennial beauty.
A Catch-Up With Bliss Foster, the Fashion YouTuber That Counts Virgil Abloh as a Fan
His series on Maison Margiela's runway shows has brought a lot of eyeballs to his channel. The vlogger talks his fashion origin story, love of show notes and favorite brands at the moment.
11 YouTubers to Follow for a Firsthand Account of What Fashion School Is Really Like
One benefit of Gen Z's propensity to post everything on social media is that a number of them are documenting their college lives in vlog form.
Must Read: Emma Chamberlain Covers 'Cosmopolitan', Black Frame Closes Its Doors
Plus, Zoë Kravitz graces the cover of "Elle."
Must Read: How YouTube and Instagram Changed Beauty, Roger Vivier Launches Jewelry
Plus, Haider Ackermann on his relationship with Timothée Chalamet.
Must Read: Most Youths Now Aspire to Be Influencers, What It Takes to Be a Creative Director of a Luxury Fashion Brand
Plus, Dior's next cruise show will stay in Europe.
The Next Generation of Menswear Designers Might Be On YouTube
A handful of video content creators are launching their own clothing brands and collections.
Must Read: Fashion Week Is Going Public, Chanel Delays Hong Kong Fashion Show
Plus, Christopher John Rogers to make his NYFW runway debut.
Can Turning Fashion People Into YouTube Creators Translate to Cash?
Will clickbait-y videos of Naomi Campbell grocery shopping or Marc Jacobs learning to drive actually connect with large enough audiences to bring in ad dollars for brands?
Must Read: Hearst President on Maintaining a Profitable Print Division, Marc Jacobs Is a Vlogger Now
Plus, how Instagram's move to hide likes will impact influencer marketing.
Must Read: Derek Blasberg Is Getting YouTube to Speak the Language of Fashion, Indie Boutiques Can't Keep up With the Pace of Sneaker Releases
Plus, magazine ad revenue continues to slow despite audience growth.
Maria Bought This YouTuber's Merch While On Vacation
You can't miss a drop when it happens, right?
Must Read: Liketoknow.It Launches Shoppable YouTube Channel, Victoria's Secret Puts Comeback Strategy in Motion
Plus, how to avoid becoming collateral damage in a YouTuber war.
How I Shop: YouTube and 'After' Star Inanna Sarkis
The actress, director, writer and singer drops some hints about her upcoming "Hypebeast-y," but "not merch" clothing line.
Must Read: The Quiet Mogul Behind Off-White Speaks Out, J.F.K Airport Is Fashionable Again
Plus, J.Crew is in a hurry to launch a Madewell IPO.
Celebrity Offspring Beauty Vlogger Loses Sephora Collaboration Post-College Admissions Scandal [UPDATED]
Things are getting tough for Olivia Jade, daughter of Lori Loughlin and teen makeup influencer.
Victoria Beckham's Fall 2019 Collection Is Here to Fill the Old Céline Void in Your Heart
Designers always ponder, "What do women want?" This time, Victoria Beckham might have a definitive answer.