In 2024, Shein tasked six young designers to create repurposed garments as part of its Shein x Rescued program. This year, Uniqlo challenged Central Saint Martins graduates to create a scalable, upcycled collection and H&M relaunched its Design Award, a global competition for design students.

British retailer Asos is the latest to bet on young talent with the recent launch of Arrange Bespoke. The program invites designers to create exclusive, handcrafted, one-off pieces for Arrange, Asos’ elevated occasionwear line. The goal is to champion creativity and craftsmanship beyond seasonal collections, while simultaneously introducing new talent to a global audience, Vanessa Spence, executive vice president of Brand & Creative at Asos, tells Fashionista via email.

“Championing emerging talent has always been an important part of how Asos supports the fashion industry,” she says. “Through Arrange Bespoke, we’re giving the next generation of designers a platform to reach a wider audience while bringing fresh ideas, creativity and innovation to our customers.”

Its first collaborator is Johannes Warnke, a Central Saint Martins graduate known for his unique draping. He unveiled his design, a silk-and-sequin maxi dress made entirely from surplus materials, during Paris Haute Couture Week Fall 2026.

Warnke had caught Asos’ attention with his graduate collection, which explored reflection through sculptural draping, movement and layered reflective materials. “Because reflective embellishment and sequins are a recognizable part of Arrange’s design codes, there was an immediate creative connection,” Spence says. “Johannes brought a fresh, artistic perspective to elements that already exist within the brand’s DNA, making the collaboration feel both authentic and unexpected.”

Throughout the design process, Warnke was given considerable creative freedom to realize his vision and had several weeks to finish the piece, Spence shares. “We wanted the collaboration to feel like a genuine meeting of creative minds rather than a commissioned brief. Our role was to support and collaborate throughout the process while ensuring the final piece remained authentic to both Johannes’ vision and the Arrange identity.”

Currently, Warnke’s design is a one-off piece that will not be reproduced. The fact that it’s not being sold does raise the question: How will Arrange Bespoke measure its success if it’s not looking at sales data? “Success goes beyond traditional commercial metrics,” Spence emphasizes. “We’ll look at the quality of the creative outcome, the conversations it generates within the fashion community, engagement from our customers and how effectively it helps shine a light on emerging creative talent.”

That said, Arrange Bespoke is open to changing its production model in the future. “We’re intentionally keeping the format flexible as the initiative evolves,” Spence says. “Our focus is on creating meaningful creative opportunities, and future collaborations may take different forms depending on the designer and the concept.”

The company is already looking for new talent to bring on for future partnerships. It’s searching for designers who bring fresh perspectives, challenge expectations and have a unique creative voice, Spence shares.

“We see strong potential for Arrange Bespoke to become a recurring initiative that introduces customers to exciting new designers,” she says. “This first collaboration is just the beginning. Arrange Bespoke will continue to be showcased at major fashion moments such as London Fashion Week and beyond.”

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Rihanna Covers Elle

Rihanna is the cover star for Elle‘s September 2026 issue. Photographed by Inez & Vinoodh and styled by Jahleel Weaver, she wears Jonathan Anderson’s Dior on the cover and throughout the photoshoot. Rihanna did not grant an interview, but the accompanying cover story written by Roxane Gay addressed the star’s fashion influence, her Dior J’adore ambassadorship, why fans are so drawn to her and more. {Elle}

Phia Co-Founders Knew the App Was Wrongfully Claiming Sales Credits

Since December 2025, Phia Co-Founders Phoebe Gates and Sophia Kianni have known the app was wrongfully taking credit and commission on affiliate purchases it did not help drive, according to internal messages shared with Bloomberg. When news of the scandal first broke on July 8, the duo claimed that they had just been made aware of the situation. A Phia spokesperson responded to the new accusations, stating the company has “begun issuing all transaction reversals to brand partners as a result of any misattribution” and will “learn from this [experience].” {Bloomberg/paywalled}

Exemplar Luxury Group’s Chief Buying Officer Exits

Paolo Riva, chief buying officer at the Exemplar Luxury Group (formerly Saks Global), is stepping down, effective Sept. 18, for personal reasons. His successor has not been named. Riva played a key role in repairing vendor relationships during and after the company’s bankruptcy. “[Riva’s] contributions have left a lasting mark on our teams and our business,” Darcy Penick, Exemplar’s president and chief commercial officer, said in a statement. “On behalf of the entire Exemplar Luxury management team, we thank him for all of his contributions and wish him the best.” {WWD/paywalled}

Simon Recovered 1 Million Square Feet of Mall Space Through Saks Off 5th Closings

In Q2 2026, Simon Property Group, the nation’s largest mall owner, reported signing more than 1,200 leases, a 20% increase from the same period last year. The company recovered approximately 1 million square feet of mall space after Saks Off 5th closed 57 units and is re-tenanting the space. While Simon declined to share which new brands signed leases, it said the company is focused on attracting Gen Z teen consumers. {WWD/paywalled}

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Price Range: $16-$28
Hero Product: So Soft Daily Moisturizer ($26)
Stockist: Sephora
PR Representation: Bianca Etc. PR
How to get in touch: care@sincerely-yours.com

Origin Story

Sincerely Yours was born from a deeply personal problem. Co-Founder Salish Matter struggled with sensitive, reactive skin but found herself caught between harsh acne products and trendy skin care that wasn’t designed for developing skin. When she began sharing her experiences online, thousands of teens revealed they were facing the same frustrations.
Recognizing that an entire generation was being overlooked, Salish teamed up with her father, creator Jordan Matter, beauty industry veteran Julia Straus, leading dermatologists, pediatric dermatology experts and cosmetic chemists to build a different kind of skin-care brand. Together, they set out to create products that were clinically credible enough for parents to trust and emotionally relevant enough for teens to genuinely love using.

From the beginning, Sincerely Yours was built alongside its community. More than 60,000 teens contributed feedback throughout development, while a dedicated Teen Advisory Board helped shape everything from product concepts to packaging. Every formula is dermatologist-developed, clinically tested and created specifically for developing skin.
The result is a new model for teen beauty: science-backed skin care that empowers confidence by listening to the very generation it was designed to serve.

From avid collectors to street style stars to everyday shoppers, there are a lot of sneaker obsessives out there. And while demand for the category is always high, it’s also always changing. So what’s trending sneaker-wise in 2026?

Few retailers would know better than StockX: The resale platform’s annual Big Facts report compares global sales from the first half of 2026 to the same period last year, spotlighting the fastest-growing brands in sneakers, apparel and accessories (along with what’s fueling growth in trading cards, collectibles and StockX Listings, its marketplace for used sneakers and vintage apparel).

For the past two years, Asics has come out on top as the platform’s fastest-growing sneaker brand, but it has officially been dethroned by Saucony, whose sales more than tripled year-over-year, up 239% for 2026. The brand’s buzzy ProGrid Omni 9 and ProGrid Triumph 4 sneakers pushed it over the edge. As for Asics, it’s still StockX’s fourth-largest sneaker brand, so the platform sees this as “more of a normalization than a collapse.”

Vans follows close behind Saucony at number two, with a 238% sales spike thanks to the ongoing low-profile sneaker trend. Plus, the skate brand’s sneakers are selling at significantly higher price points compared to 2025: The average resale price jumped from $102 to $180, while the average “price premium” — a measure of how much higher an item sells for on StockX than the original retail price — went from 12% to 69%, marking
the “biggest premium expansion of any sneaker brand,” according to the report.

Two Japanese brands whose products also align with the low-profile sneaker trend nabbed the third and fourth spots: Mihara Yasuhiro, which saw 191% growth, and Onitsuka Tiger with 162% growth. And if you feel like Salomons are literally everywhere, you aren’t wrong. Thanks to the brand’s XT-6 sneaker (and to a lesser extent, XT-4), Salomon’s growth more than doubled year-over-year, from +53% to +126%, and it landed at number five. Its average resale price also rose, from $166 to $193, as well as its average price premium.

When it comes to non-sneaker shoes (slides, mules, slippers and sandals), Bravest Studios jumped to number one after debuting at number five last year. Thanks to the maximalist shoe trend, the brand has seen a more than 1,120% increase in sales. Perhaps surprisingly for those of us who know more of their athletic footwear, Jordan Brand and Nike nabbed the number two and four spots, respectively: The former saw its non-sneaker styles jump 727% , the latter 138%. The report states the biggest driver for Nike was the Mind 001 slides, but the Air Rift and Mercurial Superfly cleats also helped. Burberry was number three, and Birkenstock number five.

View the 2 images of this gallery on the original article

In the apparel category, sales of the brand Godspeed surged a massive 1,603%, going from hundreds of trades on StockX to thousands in just one year, thanks to tees from the Voltage drop and courtside shorts. Adidas’ apparel sales also rose nearly 700% year-over-year thanks in part to jersey sales and our soccer-focused summer, plus those viral Chinese New Year track jackets.

Supreme is also set to make a comeback, according to the report. Sales are up 19% year-over-year, and average price premiums have gone up from 11% to 41%. Plus, six of the 10 best-selling apparel releases on StockX in H1 2026 were from Supreme, five of them box logo launches — what the brand was originally known for.

There’s some other fun data, too. If you’ve ever scrolled through StockX late at night, you’re not alone. The most expensive middle-of-the-night purchase was a used pair of Rick Owens cow-fur Geobaskets for $950. Read the entire report on stockx.com.

“I looked at every pain point in the traditional [nail salon] experience and used it as an opportunity to build something better,” Yeager tells Fashionista over email. “The Shade is a place you can actually come in, exhale and feel taken care of.”

Upon entering The Shade’s SoHo studio, guests are greeted by stone-like walls and sleek, modernist furniture instead of the typical rolling chairs seen in most nail salons. There’s no harsh fluorescent lighting or deafening pop music here, only soft ambient lights and soothing tones that aim to reduce overstimulation. From The Shade’s in-store product displays to its intimate suites, this futuristic, monochromatic aesthetic flows throughout the space.

After ceiling-length curtains conceal visitors from the outside world, they can choose between UV-protectant or collagen gloves — which are included with every manicure. (Nail lamps emit a low amount of UV radiation called UVA during gel curing, so UV-protectant gloves help guard hands against premature aging.) The collagen gloves — or single-use, lotion-filled gloves with removable tips — aim to boost the skin’s hydration and elasticity. Manicure prices range from $75 for bare nails to $265 for a full set, while pedicure prices range from $110 for bare nails to $135 for gel.

The Shade follows the Russian manicure method, where technicians file nails into the desired shape, buff out the edges and clean up the cuticle area without any water. Technicians then buff The Shade’s Cuticle Oil onto the nails for a glossy finish. For those looking for a long-lasting gel set, technicians will observe the condition of the guest’s natural nails and then proceed with the right course of action for the guest’s personal nail maintenance. Regardless of the client’s desired service, their long-term nail health takes priority over aesthetics at The Shade, Yeager says.

“Every guest gets a manicure that actually treats the skin, not just polishes over it,” she adds.

Each session also includes red-light therapy, which can ease inflammation and improve skin texture, per Yeager. She has even created and patented a specific red-light lamp that is used in treatments: It’s different from other such machines on the market in that it “doubles as a dust vacuum to reduce the fine particles people would otherwise breathe in.” The airborne dust from drilling away gel polish can potentially lead to long-term respiratory issues, but The Shade’s special machine sucks up excess dust before it can be inhaled. This innovation aims to foster a “healthier” nail salon experience — for both the technician and the client.

The Shade’s manicures and pedicures can occur simultaneously, with visitors laying face-down on a massage table in a secluded, dimly-lit room. This unorthodox positioning allows the customer to relax during their visit, while also allowing the technician better access to the feet and calves for the pedicure’s exfoliating callus refinement treatment and final massage. For an added boost of R&R, technicians also offer a complimentary, single-use caffeine sheet mask to reduce inflammation and redness.

“Upgrading the pedicure wasn’t about being different for the sake of it — it was about making it better and safer,” she says.

In keeping with its approach to a “wellness-driven” nail experience, The Shade’s lymphatic drainage treatments help to reduce puffiness and improve circulation for busy hands and feet. The nail salon has taken a page out of The Tox’s playbook, as Yeager’s studio chain (which first launched in 2019) specializes in these sculpting treatments. To close out both the manicure and pedicure, technicians massage The Shade’s Silhouette Sculpting Lotion into the hands and feet for a hydrated, smoothing finish.

The Shade’s in-store product assortment currently features seven SKUs, including its Cuticle Balm ($68), Cuticle Oil ($68), Silhouette Sculpting Lotion ($72), No. 1 Candle ($98), Beauty Brew Tea ($24), Glass Slipper Foot File ($26) and Off The Clock Face Mask ($30). This line was “thoughtfully developed as an extension of The Shade experience,” Yeager says, as it aims to function as the key to maintaining healthy-looking nails and cuticles between appointments.

“Ultimately, I wanted The Shade’s products to reflect the same philosophy as the brand itself: results-focused care that feels modern, luxurious and unlike anything traditionally associated with the nail-care experience,” she continues.

Today, The Tox boasts more than 90 franchise locations across the nation, and The Shade is also adopting a similar model. After officially opening its first location’s doors earlier this summer, the business is now courting potential franchise owners for expansion. Yeager intentionally created the modern nail studio as a “scalable concept,” thus laying the groundwork for The Shade to be successfully replicated in other major cities.

“Everything we do — the atmosphere, the UV protection, the collagen treatments, the red-light and lymphatic treatment that is included in all services — comes back to one belief: Self-care should actually care for you,” Yeager says. “That’s the standard we’re setting for the modern nail studio.”

Ahead, watch Fashionista Associate Editors Janelle Sessoms and Catie Pusateri’s inside look at The Shade’s new flagship studio located at 345 W Broadway.

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Natasha Colvin is a celebrity and editorial stylist based in NYC. She is looking for styling interns based in NYC for the Fall. Start date around September 1st 2026. 

Responsibilities 
Interns will work closely with Natasha and assistants to help with: 

• Prep and wrap for fittings and photoshoots 
• Maintaining showroom organization 
• Sample trafficking 
• Coordinating pick ups and returns to PR’s and brands in NYC 

Requirements 

• Enthusiastic and hard working 
• Strong organizational skills and ability to handle multiple tasks at once 
• Trustworthy 
• Communicative
• Passionate about the fashion industry and excited to learn more about styling
• Lives in and is familiar with NYC
• Available to come into the Tribeca studio at least 2x a week 
• Availability from September to December 2026 

This position is unpaid and offered for school credit. At least 2 days per week in office. 

To apply, please email your CV and cover letter to natasha@natashacolvin.com. 

@natasha.colvin

Depop and Spotify Partner on Artist-Curated Shops

Depop and Spotify are collaborating to connect music and secondhand fashion through exclusive artist-curated Depop shops. Six artists — Eve, Amira Elfeky, Estevie, Frost Children, House of Protection and Lily Meola — will curate a personal collection of pieces from their own wardrobes. On Spotify, fans can also listen to a co-branded editorial playlist. Artist shop drops will be live on Aug. 12 at 3 p.m. ET. Depop and Spotify will host an activation on Aug. 13 and 14 at the Hollywood Premiere Motel on Hollywood Boulevard to celebrate the launch. {Fashionista inbox}

Keke Palmer to Host the 2026 CFDA Fashion Awards

Keke Palmer is the host of the 2026 CFDA Fashion Awards, presented by Amazon Fashion. “To host this year’s CFDA Fashion Awards presented by Amazon Fashion is such an honor because it is a night that shines a spotlight on the visionary creatives who keep pushing culture forward with their imagination, craftsmanship and fearless originality,” Palmer said in a statement. The awards ceremony will be held on Nov. 2 at the American Museum of Natural History. {Fashionista inbox}

Kaia Gerber and Homer Gere Cover Vogue‘s September 2026 Issue

Kaia Gerber and Homer Gere are the cover stars of Vogue‘s September 2026 issue. Photographed by Steven Meisel and styled by Spencer Singer, both Gerber and Gere wear Chanel on the cover. In the cover story written by Rob Haskell, “The Shards” co-stars (and children of former couple Cindy Crawford and Richard Gere) discuss their roles in the new Ryan Murphy project and meeting each other for the first time. Read the full cover story here. {Vogue}

On Reports 13.5% Growth in Q2

On Holding reported its Q2 2026 results on Tuesday, which showed a 13.5% increase in net sales year-over-year to CHF 850.3 million ($1.05 billion). Net sales through the company’s direct-to-consumer (DTC) channel saw a 26% spike to CHF 388.4 million ($478.98 million). Its DTC business reached a new second-quarter high of 45.7% of net sales. For its full-year outlook, On is expecting to grow in the low-20% range on a constant currency basis. {On Holding}

Beyoncé Takes Full Control of SirDavis

Beyoncé bought out LVMH’s stake in SirDavis, the whiskey brand that she launched with Moët Hennessy in 2024, meaning she now has full control of the business. Terms of the sale were not disclosed. SirDavis is headquartered in Houston, and the premium liquor brand was the first to be developed entirely internally by Moët Hennessy in the U.S. {WWD/paywalled}

Harvey Nichols Could Shutter Without New Investment

Department store chain Harvey Nichols has warned that it may not survive another year without new investment. Dickson Poon, the retailer’s owner, put Harvey Nichols up for sale in June. Mike Ashley’s Frasers Group offered to buy it for about £40 million ($54 million). Retailer Next was also interested in taking over the business, but it has since withdrawn its interest. {The Guardian}

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Price Range: $175–$3,250
Hero Products: The Fox Jacket ($950), Italian Cotton Zip Bomber ($1,350), Cashmere Wool Peacoat ($1,050), Cropped Mongolian Shearling Coat ($2,550)
PR Representation: Infinity Creative Agency
How to get in touch: stylist@auter.co

Origin Story

In 2025, celebrity stylist Rob Zangardi founded Auter on the simple belief that the coat is the outfit.

After more than two decades dressing some of the world’s most recognizable figures, Zangardi believed that outerwear is often the first thing people notice and the piece that defines an entire look. Yet he felt there was an opportunity to create coats that combined the precision of luxury tailoring with the ease and confidence of everyday dressing.

Drawing on years of styling experience, Zangardi created Auter to reimagine outerwear as the foundation of a wardrobe rather than an afterthought. Every silhouette is designed with intention, balancing proportion, structure, movement and comfort to create pieces that feel timeless and effortlessly modern.

Crafted using premium Italian fabrics, elevated shearlings and thoughtfully developed animal-free furs, each coat reflects an uncompromising commitment to quality and craftsmanship. Designed to be worn season after season, Auter pieces are made to become lasting wardrobe staples.

Danish designers can be relied upon to provide nuanced takes on rising fashion trends without sacrificing comfort or individuality, resulting in looks that feel rooted in (an exceptionally stylish) reality. Labels like Baum und Pferdgarten, Skall Studio, The Garment and OpéraSport held up that reputation this season, confirming that our closets are about to be filled with: color- and pattern-blocking, pops of light blue, elastic headbands, balloon pants and perhaps even mullet hems. But if that’s not your speed, I’d recommend the “I literally just rolled out of bed” look that dominated several runways.

Peruse all the standout Spring 2027 trends from Copenhagen Fashion Week via the galleries below.

Bedtime Story

Pajama dressing took many forms across the Copenhagen runways: The Garment focused on dressed-up sets and slips, Skall Studio did nightgowns to take you from bed to the prairie, and others like Freya Dalsjø and Institution by Galib Gassanoff took a more literal route as models appeared to be swathed in (very luxurious) white sheets.

Mullet Over

Mullet hems never stay out of the trend cycle for long, it seems. Designers love a party in the front/business in the back moment, and in Copenhagen they're creatively applying the silhouette to tops, dresses and skirts alike. Several showed high/low garments as layering pieces: over capris (OpéraSport), trousers (By Malene Birger) and cargo pants (Herskind), while The Garment doubled up on nostalgia trends with bubble-hem mullet gowns.

Battle of the (Head) Bands

Tradwife-coded headscarves are still prevalent on runways (and in street style), but another hairline-covering accessory seems poised to take their place: thick elastic headbands. They were seen keeping models' hair out of their faces and giving a casually polished vibe to various looks at By Malene Birger, Baum und Pferdgarten and Nicklas Skovgaard.

Balloon Pants Pop Off

Fashion loves to get excited about a new(ish) pant silhouette, and right now designers are all about balloon pants — or genie pants or parachute pants or whatever you happen to call these voluminous, rounded trousers with tapered hems.

Blockbuster

Many Danish labels eschewed quiet minimalism for bold, unexpected color and pattern combinations, often within the same garment. Nicklas Skovgard mixed colors and ginghams alike; Caro Editions went all-in on '90s-tinged maximalist clashing; and Mr. Larkin blended colorful plaids with stripes. On the simpler end, Gestuz and Baum und Pferdgarden did sporty contrasting accents and Munthe showed classic patchwork denim.

Blue Pilled

Even though it's been trending for a few seasons now, there's something about these pale blue shades that continue to feel fresh whether they're worn head-to-toe like at The Garment and Mr. Larkin, or used as a pop of color like at Munthe and Gestuz.

With more than 130 million daily active users flocking to Reddit for genuine (read: transparent) product reviews and conversations, the platform’s new report tracked the biggest shifts within its beauty-related forums from the past year. Perhaps it’s fitting that “no-makeup makeup” is fizzling out as consumers are increasingly reminiscing about 2016-era beauty trends that spotlighted bold cut creases and sculpted faces beaten to the gods. Beauty brands are also tapping into nostalgic throwbacks: This July, Milk Makeup reissued its 2016 OGs — Tattoo Stamp, Eye Vinyl and Roll + Blot — each retailing for $20.16.

Although the post-pandemic “clean girl” phenomenon has reigned supreme in the beauty industry for years, consumers are once again embracing glitz and glam. This renewed appetite for creativity shows up in Reddit’s data: In r/MakeupAddiction (“r/” indicates subreddits, or distinct discussion forums on Reddit), views to eye-shadow palette posts increased 56% and tutorial discussions rose 38%. Beauty brands are already responding to consumers’ evolving tastes: Saie (a classic “clean girl” staple) just debuted its SuperSuede Baked Eye Shadows and Marc Jacobs Beauty unveiled whimsical star-shaped single shadows for its June relaunch.

Conversations around makeup experimentation are surging on Reddit, signaling a shift away from the pursuit of “effortless” perfection. Views to discussions around “pre-shower makeup” (a.k.a. trialing bold, colorful looks right before hopping in the shower) and “playing” with makeup increased nearly 400% over the past year in r/MakeupAddiction and r/Makeup (two of Reddit’s biggest makeup communities).

Reddit’s community-based beauty culture is also punctuated by a 32% decrease in posts mentioning keywords like “fix,” “hide,” “cover,” “correct” and “conceal.” This coincides with a 220% increase in posts mentioning “embrace,” “highlight,” “enhance” and “emphasize,” which showcases the presence of supportive online communities in popular subreddits like r/HoodedEyes, r/ShortyNails, r/BlackHair and r/AskWomenOver40. The gender-inclusive r/Bald community (where users navigate hair loss or choosing to shave their heads) also skyrocketed to 1.2 billion views, up 467% year-over-year.

The platform serves as a popular hub for product discovery and education, as seen in r/AsianBeauty, where users recommend sunscreens from K-beauty brands like Beauty of Joseon, Skin1004 and Round Lab (with each bringing in about 700,000 to 1 million views). This online community support is also leading to an IRL impact on consumer confidence: According to the report, “nearly 7 in 10 people feel more confident buying a product after reading about it on Reddit.”

Read Reddit’s full report here.

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

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CPHFW Spring 2027 showgoers turned up wearing headscarves, lacy layers, bloomers, prairie dresses and baby bumps — the ultimate tradwife accessory — en masse. One attendee even went so far as to wear a literal apron as a dress, layering it over a distinctly anti-“Little House On the Prairie” tailored blazer and collared shirt for a study in creative contrasts. In most cases, the street style set modernized their throwback looks in some way, whether via a leopard-print East/West handbag, studded leather accessory, pair of statement sneakers or brightly colored print (in direct opposition to the inherent drabness of the standard neutral trad color palette).

Other non-tradwifian trends we spotted (and loved) in Copenhagen: creative layering, 2000s-era going out tops, balloon pants, ample use of sheer fabrics and a variety of minimalist thong sandals. Keep scrolling to see the best street style looks from outside the Spring 2027 shows in Copenhagen.

View the 40 images of this gallery on the original article

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• Company Name: The Right Now
• Job Title: Account Manager
• Location: New York City (Hybrid)
• Salary / Compensation: $85,000 – $100,000 base salary
• How to Apply: Send resume and a brief cover letter to hiring@therightnow.co

Who We Are 
The Right Now is a bi-coastal communications agency servicing brand and entertainment clients through a 360-degree communications strategy, including media relations, talent and influencer relations, social media, content creation and production, and more.

We lead with creative, thoughtful campaigns that stand out to media and consumers, focusing on next-level integration. We believe in data-driven action. The numbers are what count. We are committed to continually reevaluating best practices to produce robust and measurable results.

The Right Now is an equal opportunity employer that embraces diversity in backgrounds, perspectives, experiences, and skills, and is committed to a fundamental belief in social justice. We offer a collaborative, innovative, achievement-focused culture with unique growth opportunities.

The Role 
We are seeking a PR and communications Account Manager with a strong track record in fashion and lifestyle media relations. This is a New York City-based role, working across our fashion, lifestyle, and brand roster, with support of one Los Angeles-based client.

This role is the connective tissue across the portfolio, sitting between Brand Coordinators and the Senior Lead/Director on accounts, ensuring strategy set at the top translates into clear, well-executed work on the ground—and that coordinator output is polished before it reaches senior leads or clients.

Job Requirements
Experience & Core Requirements:

• Minimum of 4 years of PR and communications experience (in-house or agency) within the fashion, lifestyle, and brand space.
• Based in New York City (hybrid schedule), with the flexibility to coordinate across time zones to support a Los Angeles-based client.
• Strong track record of securing high-impact earned media, including feature placements, brand profiles, and product coverage across print, digital, and broadcast.
• Ensure consistent oversight, quality control, and account continuity across a portfolio primarily focused on fashion and lifestyle brands.

Team & Project Management:

• Manage, mentor, and develop Brand Coordinators across hybrid settings, guiding their storytelling and reviewing their output (media lists, pitches, decks, and reports) to ensure high-quality delivery.
• Translate comprehensive, 360-degree communications plans set by Senior Leads into actionable, day-to-day team workflows and deliverables.
• Own day-to-day operations and deadlines across accounts, including client calls, internal/external timelines, and reporting needs.

Media Relations & Execution:

• Personally lead media relations on key stories while maintaining and expanding relationships with editors, writers, and producers.
• Stay current on editorial shifts, masthead moves, and emerging platforms to build bespoke, highly targeted media lists.
• Strong experience in asset creation, including press releases, media alerts, fact sheets, and pitch narratives.
• Support event planning and execution, including guest list development, securing attendees, and providing on-site support.

Leadership & Soft Skills:

• Advanced verbal and written communication skills, with the confidence to present to senior leadership, executive teams, and co-founders.
• Serve as the eyes and ears of each account, proactively flagging internal or external concerns to Senior Leads and co-founders.
• Highly organized with strong attention to detail, bringing a flexible, positive, and collaborative spirit to a fast-paced, multi-client environment.

Compensation: $85,000–$100,000 base salary, commensurate with experience.

@therightnowdotco

Steff Yotka Is i-D‘s New Editor-in-Chief

Steff Yotka, i-D‘s global editorial director, has been promoted to editor-in-chief (EIC). She succeeds Thom Bettridge, who is stepping down from his role to focus on his creative studio, Content World. Bettridge will stay on as EIC until the release of i-D‘s Autumn/Winter 2026 print issue. {Business of Fashion/paywalled}

Consumers Criticize Tarte’s Snatch Stick Marketing

To market its new contouring product, Snatch Stick, Tarte Cosmetics converted an ambulance into a “glambulance” and offered content creators “snatch consultations.” Online users are criticizing the rollout, saying it makes people feel like they need procedures to be beautiful, while others claim it trivializes emergency services. A Tarte spokesperson responded to the backlash by stating that the company never meant to suggest that people should change their appearance and that the campaign aimed to show that you can create a sculpted look without a procedure. {Modern Retail}

Under Armour Reports Revenue Decline for Q1 Fiscal 2027

In Under Armour’s Q1 fiscal 2027 report, net revenue dropped 3% to $1.1 billion, with North America revenue declining 9% to $610 million. The company credits this to “a challenging consumer demand environment,” including inflation and more cautious spending by shoppers. The company forecasts revenue to continue to decline this year, but is optimistic its ongoing restructuring plan will turn things around in the future. {Under Armour}

Why GMV Is a Misleading Success Metric for Resale Platforms

Resale platforms are looking beyond gross merchandise value (GMV) — or the total value of all products sold on the platform — to accurately measure revenue performance. While a high GMV looks impressive, marketplaces are limited in how much commission they can charge. Now, resale platforms are looking for additional revenue streams, such as selling ads or charging sellers for additional features. However, these alternative revenue sources come at the risk of alienating both buyers and sellers. {Glossy/paywalled}

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Related: Claire’s Introduces Its New Gen Alpha Playbook

Related: Weekly Drop Watch: Summer Fridays, Still Here, Staud and More

Homepage photo: Erik McGregor/LightRocket via Getty Images

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Lulla Collection & Bindya Accessories is an established importer and wholesaler of fashion accessories, handbags, scarves, hats, beachwear, and lifestyle products. We work with many of the nation’s leading retailers and are looking for an energetic, organized, and detail-oriented individual to join our growing team.

This is an excellent opportunity for someone who enjoys wearing multiple hats and wants to build a long-term career in wholesale sales, customer service, logistics, and business operations.

Position Summary
We are seeking an Assistant Sales & Logistics Coordinator who will support our wholesale sales team while assisting with the day-to-day coordination of shipping, importing, inventory, and office operations.

The ideal candidate is personable, highly organized, comfortable working with customers and vendors, proficient in Microsoft Excel, and eager to learn all aspects of the wholesale fashion accessories business.

Key Responsibilities
Sales Support
● Support the growth of wholesale business by assisting existing customers and developing new accounts.
● Build and maintain strong relationships with buyers and retail partners.
● Assist with customer outreach, follow-up, and account management.
● Coordinate showroom appointments, customer meetings, and seasonal market activities.
● Prepare digital sales presentations, line sheets, and customer materials.
● Process customer orders and monitor order status.
● Communicate shipping updates, product availability, and delivery schedules to customers.
● Maintain product information and sales data using Microsoft Excel.
● Prepare weekly sales reports and merchandising recaps.
● Organize and maintain showroom samples and displays.

Logistics & Operations
● Coordinate domestic and international shipments with freight forwarders, warehouses, and carriers.
● Assist with import documentation, purchase orders, and shipping paperwork.
● Track inbound and outbound shipments and resolve delivery issues.
● Help monitor inventory levels and warehouse stock.
● Coordinate with suppliers and warehouse partners to ensure timely fulfillment.
● Maintain accurate records using Excel and internal systems.
● Assist with basic office administration and operational projects.
● Administrative & Accounting Support
● Assist with invoicing, order reconciliation, and basic accounting tasks.
● Prepare spreadsheets and reports using Microsoft Excel.
● Organize files, documents, and business records.
● Support management with special projects and other administrative duties as needed.

Qualifications
● 2+ years of experience in wholesale sales, customer service, logistics, operations, or a related business environment.
● Experience in the fashion, accessories, apparel, or consumer products industry is preferred but not required.
● Excellent communication and customer service skills.
● Strong organizational skills with exceptional attention to detail.
● Comfortable managing multiple priorities in a fast-paced environment.
● Proficiency in Microsoft Excel and Microsoft Office.
● Basic understanding of shipping, importing, inventory, or logistics processes.
● Basic accounting or bookkeeping knowledge is a plus.
● Positive attitude, dependable work ethic, and willingness to learn.
● Team player with strong problem-solving skills.

What We’re Looking For
We’re looking for someone who enjoys variety in their work and is excited to contribute across multiple areas of the business. This role offers exposure to sales, logistics, importing, customer service, inventory management, and business operations, making it an excellent opportunity for someone looking to grow within a dynamic and entrepreneurial company.

Job Type: Full-Time

Email resumes to BLulla@icloud.com

Work Location: In Person – New York City

@lullacollection
@bindyany

Press Account Director — Beauty, Wellness & Lifestyle
Press Department  ·  Full-Time  ·  New York, NY

ABOUT WALKER DRAWAS
Walker Drawas is a boutique PR and brand marketing agency headquartered in New York City with offices in Los Angeles. We partner with forward-thinking brands across fashion, beauty, wellness, and lifestyle to build cultural relevance, drive earned media, and deliver campaigns that resonate. Our press department sits at the intersection of storytelling, relationships, and results.

THE ROLE
We are seeking a sharp, connected, and highly motivated Account Director to lead press strategy and day-to-day execution across a roster of beauty, wellness, and lifestyle clients. This is a senior individual contributor and team leadership role reporting directly to agency leadership. The ideal candidate has deep roots in the beauty and wellness media landscape, a strong network of editors and digital tastemakers, and the creative instincts to translate brand DNA into compelling narratives.

This position is based in our New York City office and plays an integral role in shaping the agency’s beauty and wellness vertical, supporting new business development, and mentoring junior staff.

RESPONSIBILITIES
Press Strategy & Execution

• Own the development and execution of comprehensive press strategies for beauty, wellness, and lifestyle clients
• Secure meaningful earned media placements across print, digital, and broadcast — spanning outlets including Vogue, Allure, Well+Good, Byrdie, WWD, New York Times Styles, and beyond
• Experienced across social first outlets and new media like podcasts, panels, substack
• Experience in affiliate media programming
• Experience working on talent-led initiatives with celebrities
• Drive seasonal pitching calendars, product launch campaigns, and brand moment strategies from concept through coverage
• Cultivate and maintain strong relationships with beauty, wellness, and lifestyle editors, writers, producers, and digital creators
• Oversee the creation of press materials including pitches, press releases, media alerts, and editorial narratives

Client Management

• Serve as the primary day-to-day client contact for assigned accounts, ensuring exceptional service and proactive communication
• Lead client status calls, reporting, and quarterly strategy reviews
• Provide counsel to clients on media landscape trends, brand positioning, and campaign optimization
• Manage client budgets, timelines, and deliverables with accuracy and accountability

Team Leadership & Agency Contribution

• Supervise and mentor Account Managers and Account Executives within the beauty and wellness department
• Collaborate with Walker Drawas’ digital, experiential, and social teams to develop integrated campaign concepts
• Contribute actively to new business pitches and agency growth initiatives within the beauty and wellness space
• Participate in agency-wide creative brainstorms and represent the department in cross-functional planning

QUALIFICATIONS

• 7+ years of PR experience with a strong focus on beauty, wellness, and/or lifestyle brands, agency-side preferred
• Proven track record of securing top-tier media coverage across national print, digital, and broadcast outlets
• Established relationships with key editors, journalists, and creators across beauty and wellness media
• Experience managing skincare, haircare, supplements, fitness, or wellness brand accounts is a strong plus
• Excellent written and verbal communication skills, with an ability to craft compelling narratives under deadline
• Strong organizational skills and experience managing multiple clients and projects simultaneously
• Collaborative leadership style with experience managing and growing junior team members
• Deep knowledge of the current media landscape, emerging platforms, and evolving beauty culture
• New York-based and available to work in-office

COMPENSATION & BENEFITS
Walker Drawas offers a competitive salary commensurate with experience, performance-based bonus eligibility, comprehensive health benefits, paid time off, and the opportunity to do meaningful work with category-defining brands in one of the most dynamic verticals in media.

• $100k base

To Apply: Please send your resume to careers@walkerdrawas.com.

@walkerdrawas

Vogue World Is Heading to San Francisco

Following this year’s upcoming Vogue World in Milan (at the Galleria Vittorio Emanuele II), the event is coming to San Francisco in 2027. “It’s a place of diverse communities living side by side, a place that loves the arts, loves creativity and isn’t afraid of change,” Anna Wintour, Condé Nast’s chief content officer and the global editorial director of Vogue, said in a statement. Previous Vogue World locations include New York, London, Paris and Los Angeles. {Vogue/paywalled}

Ralph Lauren Sees 14% Sales Growth in Q1 2027

Ralph Lauren shared its Q1 2027 results on Thursday, which showed a 14% uptick in revenue to $2 billion. The company’s revenue rose across regions: Asia lead the charge with a 24% bump to $589 million, followed by North America spiking 13% to $740 million and Europe increasing 7% to $594 million. In light of its better-than-expected Q1 results, Ralph Lauren is now expecting its Fiscal 2027 constant currency revenues to increase by 5% to 6%. {Ralph Lauren}

Why This HBCU Banned Bonnets and Durags

Tuskegee University in Alabama recently updated its dress code to prohibit students from wearing “bedroom shoes, bonnets or durags to class or the cafeteria.” In an interview with The New York Times, Tuskegee University President Mark A. Brown said his only aim with the dress code “is to prepare students to be successful.” Some students expressed confusion and frustration with the HBCU’s new dress code, noting that it seems to be a non-issue in the university’s established “dress to impress” culture. {The New York Times/paywalled}

Wells Fargo Names Head of Beauty and Wellness

Wells Fargo has hired Anthony Giuliano as a managing director and head of beauty and wellness in consumer and retail investment banking. Giuliano most recently served as a partner at Perella Weinberg, and has previously held investment banking positions at Nomura and Barclays. He has advised on more than 100 deals across beauty and wellness, including Estée Lauder’s $2.8 billion acquisition of Tom Ford. {WWD/paywalled}

Fashionista’s audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

Price Range: $44-$65
Hero Product: Redensify Treatment Serum ($65)
PR Representation: Bianca Etc. PR
How to get in touch: support@kerativ.com

Origin Story

Kerativ was founded by Stanford-trained, board-certified dermatologist Dr. Joyce Park, who continues to actively see patients at Skin Refinery, while also educating millions as @TeaWithMD. Her unique vantage point, both in clinic and across a highly engaged digital audience, gives her direct, real-time insight into how consumers experience hair loss, what confuses them and what actually drives behavior.

One concern consistently surfaced across both channels: patients felt overwhelmed by options and unclear on what actually works. Many were looking for something straightforward, effective and easy to stay consistent with. Kerativ was built directly from that gap. It reflects how Dr. Park approaches hair loss in practice: focus on the scalp as the foundation for healthy hair, use clinically validated ingredients and design routines simple enough to follow every day. Rather than creating another hair-care brand, she applied the same evidence-based principles she uses in dermatology to build products that bridge clinical science with everyday usability.

The result is a scalp-first hair-care brand that combines dermatologist expertise, skin care-inspired innovation and thoughtfully designed formulas that make consistency achievable because lasting results depend on products people will actually use.

Price Range: $95-145
Stockists: Hazel Twenty, Duh for Garden & Home, Alberka Shop
PR Representation: In-house
How to get in touch: hello@walkwithdada.com

Origin Story

Walk With Dada started with a problem: Danielle Anderson couldn’t find a sandal when living in the city that actually did it all — comfortable enough to walk all day, stylish enough to wear for coffee runs to dinner and sturdy enough to survive a New York summer without falling apart. So she made a sandal, guided by her father, a board-certified podiatrist, who helped ensure the sandal had a supportive foundation. In 2023, Anderson and Courtney Bolton officially launched Walk With Dada.

Three years later, it’s grown into a small-batch leather sandal brand run by two friends who split their time between Atlanta and St. Petersburg. They are building the brand on nights and weekends, around full-time jobs and full-on parenting, self-funded the whole way. It releases one new style or colorway a year.

For our Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights.

Fashion Launches

Staud Fall 2026

Staud unveiled its new collection for fall this week. Drawing inspiration from Murano glass and Venetian interiors, the lineup includes silk mini dresses, handkerchief-hem skirts, printed separates, party-ready coords, feathered embellishments, evening bags, shoes and more. Shop them all — priced from $145 to $1,295 — at staud.clothing.

Still Here’s New Denim Fit

New York City-based indie label Still Here unveiled its newest denim fit this week: the 11 Jean ($325) . Described by the brand as a “low-rise, slim straight-leg silhouette designed for a sleek, feminine fit,” the style is finished with a snap waist closure and adjustable ankle zippers that can be worn open or closed. It comes in three colorways: Worn Blue, Army Green and Drift Blue. Shop it at stillhere.nyc.

Z Supply Enters Denim Category

In more jeans-related news from the week, Californian brand Z Supply made its first foray into the category, launching five-pocket premium denim. With six styles and a several washes, the collection ranges in size from 24-31 and is priced from $138-$158. Shop the jeans at zsupply.com.

H&M x Wardrobe.NYC

H&M unveiled its latest designer partnership: a collab with New York-based womenswear label Wardrobe.NYC. Founded in 2017 by editor and stylist Christine Centenera and designer Josh Goot, the brand is known for its minimalist aesthetic. “The H&M collaboration draws on nearly a decade of archives to translate the duo’s vision into a comprehensive offering of its most enduring shapes — a tightly edited set of essentials that are both directional and deeply wearable,” reads a press release. The 16-piece collection retails for $30-$429. It incorporates fine wool blends, organic cotton and jersey and recycled technical fabrics. Shop it at hm.com.

Hill House Home’s Pre-Fall Pants

Hill House Home dropped its Pre-Fall 2026 collection, titled “Bibury Ramble,” on Tuesday. It introduces the brand’s first take on tailored pants (The Mindy Pant, $218, shown above), and also features paisley prints, stripes and ornate medallions in a palette of dusty blue and chocolate brown. Shop all the pieces at hillhousehome.com.

Eileen Fisher’s Repurposed ‘Resewn’ Collection

Eileen Fisher took its sustainability efforts a step further this week, expanding its Renew take-back program with the debut of the TK Resewn Collection, a “limited-edition capsule that transforms one of the brand’s most iconic fabrics into an entirely new collection,” as described in a press release. Made in Los Angeles in partnership with Studio 9D8, the capsule features an A-line mini dress, gathered skirt and boxy top, each “thoughtfully reconstructed from returned pairs of the brand’s best-selling black pants made of Eileen Fisher’s signature washable stretch crepe (‘TK’) fabric,” per the brand. Rather than recycling the fabric, the design team developed a process to sort, deconstruct and repurpose the returned garments into usable fabric panels. Shop the collection at eileenfisher.com.

Petite Plume Gets Into Accessories

Petite Plume launched The Beckett Tote, the brand’s first-ever handbag, in three patterns: Navy French Ticking, Timeless Toile (above) and Camel Ticking Stripe. Featuring expandable sides, two interior pockets and a removable inner zip pouch, the bag retails for $198 at petite-plume.com.

Asos x Lioness

ASOS partnered with Australian label Lioness on a 16-piece capsule collection, showcasing “exclusive-to-ASOS styles alongside refreshed takes on the brand’s cult favorites,” per press materials. The lineup includes co-ord sets, denim and statement separates priced between $65-$156. Get it at asos.com.

Beauty Launches

Summer Fridays Expands Into Body Care

Summer Fridays expanded into body care via the launch of scented body butters and mists. Building on its popular Butter Balm franchise, the beauty brand introduced Body Butter Balm ($32 for 6.7 oz; $18 for 2 oz) and Body Fragrance Mist ($38 for 8.1 oz; $24 for 3 oz), each available in three scents: Vanilla, Pink Guava and Pistachio Milk. The balm is “formulated with moisture-locking oils and replenishing ingredients,” and designed to be coordinated with its matching body spray for long-lasting scent. Shop them both at summerfridays.com and sephora.com.

Dieux’s Take on Retinol

Meet Firm Revival HydroRetinal Firming Serum ($42), Dieux’s first retinal product “made for people whose skin has said ‘no’ to every retinoid before.” Formulated to firm skin, reduce the look of wrinkles and even tone while helping to minimize the sensitivity people often associate with retinoids, it features a 0.05% concentration of retinal and has received the National Eczema Association’s seal of approval. Shop it at dieuxskin.com and sephora.com.

Shark Beauty’s Strawberry Matcha Collection

Shark Beauty unveiled a limited-edition Strawberry Matcha Collection, offering a new green-and-pink colorway in six of the brand’s skin- and hair-care devices, including its CryoGlow LED Face Mask ($350, shown above), FacialPro Glow At Home System ($400) and SilkiPro Hair Straightener and Dryer ($250). Shop them at sharkninja.com.

Chris McMillan’s Clarifying Shampoo

Hairstylist Chris McMillan’s eponymous hair-care brand launched its take on clarifying shampoo this week, a cooling formula that “removes buildup and detoxifies the scalp with a…minty tingle,” without stripping strands. Made for use on all hair types, it’s also safe for hair color, extensions and sew-ins. Shop it for $38 at chrismcmillan.com and sephora.com.

One/Size’s Color Corrector Stain

Patrick Starrr’s brand One/Size introduced an innovative “Color Corrector Stain” — a waterproof color corrector stick that evens, brightens, neutralizes and corrects the appearance of discoloration without transferring. Available in six shades for $28 each, the swivel-up crayon also features niacinamide to help improve skin tone over time. Get it at onesizebeauty.com and sephora.com.

Makeup By Mario’s New Eye Shadow

Makeup by Mario dropped its latest eye shadow — the SoftShimmer Long-Wear Cream Eyeshadow ($25) — this week. Available in eight shades, the lightweight cream formula is crease-resistant and waterproof. Get it at makeupbymario.com and sephora.com.

A New Serum From Dr. Dennis Gross

There’s a new serum from Dr. Dennis Gross: the DRx BioRejuvenation Serum ($89), the first-ever topical treatment in the brand’s DRx franchise (best known for the SpectraLite FaceWare Pro LED mask). Reportedly the result of more than five years of research, the formula relies on collagen amino acids as an alternative to simply applying collagen directly to the skin (since it cannot effectively penetrate). It also includes glutathione, niacinamide and adenosine to support skin’s “natural energy cycle” to boost collagen production and improve skin tone, signs of aging and the skin barrier. Shop it at drdennisgross.com and sephora.com.

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Claire’s’ North American business is now owned by Maryland-based private holding company, Ames Watson. (The firm acquired the business and intellectual property in a $140 million deal that closed in September 2025.) Instead of liquidating and closing stores as some expected, Ames Watson committed to keeping more than 900 locations open across the U.S. and Canada with a promise to revamp the 65-year-old brand.

Almost a year later, the first store under the new generation of Claire’s reopens Aug. 8 inside The Shops at Santa Anita in Arcadia, Calif., a suburb east of Los Angeles. The mall, home to tween favorites like Hollister, Aerie and Sanrio, was selected in part because it’s the largest store in the Los Angeles area, making it well suited for launch events and creator content, according to a brand rep. (More on that later.)

Perhaps the biggest update to Claire’s is in the piercing experience: Gone are the spring-loaded piercing “guns” many millennials remember from childhood. Claire’s now uses a hand-pressured instrument with single-use sterile cartridges, which the company says offers greater control and a more hygienic experience. The entire piercing area feels ripe for a digitally native audience who craves an IRL moment.

“We know that Gen Alpha wants to touch, feel and try before she makes the commitment of getting pierced,” Jillian Cueff, chief merchandising officer at Claire’s, tells Fashionista. “So things like our little earring tree, where you can check yourself out before you make the commitment of getting pierced, [are] new to us.” Lollipops, de-stressor balls, hair clips and stickers are also available for those who want to lean into the experience (and possibly document it on social media). Cueff says they were mindful of keeping merchandise away from the area so it feels more like a calm, personalized moment.

Related: The Art of Formulating Gen Alpha Body Care

But of course, shopping is close by, with upgraded jewelry options. The “premium plated brass collection” features more elevated materials that are still affordable, Cueff says, and includes favorites like Stack Lab sets for the perfect earscape. “This is where I think you can see where we’re going with the product: We’re really trying to modernize, but we’re not trying to make it inaccessible to anyone,” she adds.

It wouldn’t be Claire’s without trend-driven jewelry, seasonal offerings (Halloween is already ready to shop) and BSF necklaces. (Kids these days say “BSF” instead of “BFF.” Weird, I know.) Scattered throughout the classics are modern accessories like bag charms, fidget toys and lip gloss keychains.

Speaking of lip gloss, the Claire’s beauty section now features more than a few sets of press-on nails. There’s a whole wall of lotion, body spray, undereye patches and more for those “GRWM” moments Claire’s knows are important to this generation. “One of the things that people always talk about is ‘why is beauty important at Claire’s?'” Cueff says. “One of [those] things is that we want to be a playground for girlhood. So many brands are aging her up and telling her to use products that mom uses or, ‘here’s what you need to do to look like a Kardashian.’ We really want to celebrate girlhood and the kind of products that you want when you’re having your first beauty experience.”

That includes charms on body wash with scents like cake, strawberry and cotton candy. “These are all her flavors,” Cueff continues. “We’re not trying to be too serious here. We’re just trying to have fun. That’s what you want her to do when she comes into the store and that’s what our approach is to the merchandising.”

The small tweaks to merchandising are evident throughout the store, including putting products at a height that younger shoppers can “touch and feel,” Cueff says. “Because in a world where everyone’s online TikTok Shop-ing and doing everything digitally, this is a space where we know she can come and play IRL and have so much fun with merchandise that’s built just for her.”

That’s not to say those trendy products from social media don’t make an appearance: They’re front and center as soon as you walk into the store, with the new “trending” section complete with “KPop Demon Hunters” ramen and those viral butter-shaped squishies. “We’re feeding new products into this area almost every week as we find new things that are trending, whether it be slime or blind balls,” Cueff says. The idea is that the customer can enhance their piercing experience or, if they don’t need another piercing, check back in to shop what they see online.

Related: How Can Gen Alpha Beauty Brands Successfully Age Up With Their Consumers?

More IRL moments include collaborations with talent that feels like “hers” and not favorites of her parents, or, well, magazine editors. Claire’s focus is on becoming a launchpad for YouTubers and digital creators to reach their hardest‑to‑reach fans (Gen Alpha girls) through product, storytelling and store experiences. To wit, on July 25, Clarie’s launched its partnership with Lana Rae, the popular YouTube/Roblox creator behind Lana’s Life. She now has an exclusive beauty and accessories line, a VidCon booth, a Roblox extension and plans for meet-and-greets.

Gen Alpha may live online, but Claire’s is betting that they crave more sensory, in‑person moments. The rest of the 900+ store upgrades will continue rolling out through fall and into 2027.

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“All of the things that you can think of that we would do to support women in business and women in fashion businesses, that’s what we’re doing,” Okaro tells Fashionista. “And we intend to stay here and do it for quite some time.”

Okaro, an economic and social justice activist with a background in law, got the idea for Custom Collaborative while working with a woman named Mariama to alter her off-the-rack clothing. Okaro began brainstorming about how Mariama could “make more money and reach more markets,” and soon envisioned a way to bridge the gap between underprivileged women and the wider fashion industry.

The nonprofit organization offers three skill-building programs — Training Institute, Business Incubator and Cooperative Development — that provide participants with design and entrepreneurship workshops, in addition to mentorship. Its Business Incubator program supports graduates (and other emerging designers) with career and financial guidance, while the Cooperative Development program helps develop worker-owned businesses by advancing fair wages, equitable working conditions and ownership opportunities.

After completing an interview (as well as math and English language assessments), applicants are selected to enter the 15-week Training Institute program, where they have access to courses on pattern-making, garment construction, business plans and leadership development at Custom Collaborative’s Midtown studio. In keeping with its commitment to expand women’s economic success, participants are given weekly $200 stipends to attend, in addition to metro fare assistance.

On Tuesday evening, Custom Collaborative celebrated Cohort 16’s graduation with a runway show titled “Written in the Stars.” The cohort’s six members — Angela Altagracia Baez, Emmeline L. Celestine Dorelus, Malika Randall, Viviana Collazo Richardson, Jazmine Saint-Victor and Natalia Semenuk — unveiled their final handcrafted designs, spanning cultural homages and upcycled creations.

Baez, a Dominican designer from the Bronx, says her love of fashion stems from the “beautiful dresses” her grandmother, a lifelong seamstress, created for Baez and her cousins. “I still remember those designs that she made for us growing up,” she says. Although Baez began the program with no formal sewing experience, she discovered her love of upcycling denim and transforming excess fabric into patchwork outerwear. Her final garments included a black-and-gold gown resembling an hourglass and a drop-waist pleated dress.

“Learning about [sustainability] also inspired me to create art because now I’m thinking, ‘what can I do with everything else that I don’t use?'” Baez says. “I save every little piece of scrap fabric that I use.”

Dorelus, who immigrated to the U.S. from Haiti three years ago as a single mother, sprinkled celestial references throughout her two designs: a structured black pantsuit featuring a gold star-shaped button closure and twinkling cape; and an asymmetrical slip dress with white butterfly-printed lace across the bodice. Dorelus says the program felt longer than 15 weeks given all the industry knowledge the cohort gained. “They [taught] us not for one moment, but for [our] whole life,” she adds.

Semenuk spent most of her career working as a seamstress, and after recently relocating to New York City and looking for other opportunities, she returned to her fashion roots. “My mind [was] going crazy about creating and staying with clothing and fashion,” she says. Her two looks — a tiered mini dress and a boatneck gown paired with a ruffled shawl — embraced an oceanic color palette of midnight blue and cream. Pulling inspiration from water and the night sky, Semenuk’s gown appeared to combine seafoam’s airy texture with the ocean’s stillness via pom-pom details and a satin-like skirt.

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For Okaro, what sets Cohort 16 apart from previous classes is that “they have really owned who they are and their responsibility through turmoil and success and feedback and fear.” Ahead, see the rest of the looks from Custom Collaborative’s “Written in the Stars” graduate showcase. 

A design by Natalia Semenuk. Photo: Maria Vullo/Courtesy of Custom Collaborative

A design by Viviana Collazo Richardson. Photo: Maria Vullo/Courtesy of Custom Collaborative

A design by Viviana Collazo Richardson. Photo: Maria Vullo/Courtesy of Custom Collaborative

Viviana Collazo Richardson. Photo: Maria Vullo/Courtesy of Custom Collaborative

A design by Emmeline L. Celestine Dorelus. Photo: Maria Vullo/Courtesy of Custom Collaborative

Emmeline L. Celestine Dorelus. Photo: Maria Vullo/Courtesy of Custom Collaborative

A design by Angela Altagracia Baez. Photo: Maria Vullo/Courtesy of Custom Collaborative

A design by Jazmine Saint-Victor. Photo: Maria Vullo/Courtesy of Custom Collaborative

A design by Jazmine Saint-Victor. Photo: Maria Vullo/Courtesy of Custom Collaborative

A design by Malika Randall. Photo: Maria Vullo/Courtesy of Custom Collaborative

A design by Malika Randall. Photo: Maria Vullo/Courtesy of Custom Collaborative

Fashionista’s audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

We are looking for experienced freelance publicists to work hybrid, supporting Brooklyn PR with press strategy specializing in one or more of the following beats:

The ideal candidates will have strong, active relationships with editors and writers across:
• Home and interior design
• Fashion
• Architecture and product design
• Lifestyle and consumer products
• Food, beverage, and culinary culture
• Hospitality, restaurants, and hotels
• Technology and innovation
• Relevant trade publications

Responsibilities:
• Execute targeted media outreach for products, brand news, and upcoming initiatives
• Develop compelling, customized pitches for different editorial categories
• Secure product features, design coverage, founder interviews, gift guides, trend stories, and trade coverage
• Manage media follow-ups, sample coordination, and editorial requests
• Identify timely press opportunities and relevant cultural or industry conversations
• Maintain organized outreach and coverage reports

Qualifications:
• Proven experience executing product-focused PR campaigns
• Established relationships with home, design, lifestyle, hospitality, food and beverage, technology, and trade editors
• Strong understanding of how to position premium kitchen appliances beyond traditional kitchen and food media
• Excellent writing, pitching, follow-up, and communication skills
• Ability to work independently, move quickly, and provide consistent updates
• Experience working with premium, luxury, design-led, appliance, hospitality, or culinary brands is strongly preferred

This is a freelance, project-based opportunity with the potential for continued collaboration.

Please send your résumé, availability, rates, and relevant examples of secured press coverage to be considered to studio@brooklynprla.com and liza@brooklynprla.com.

@brooklynprla

Foundation is a communications firm building great beauty brands. We are known for launching and scaling the industry’s most recognizable brands. We’ve helped launch and build brands like Hero Cosmetics, Briogeo, Nécessaire, Patrick Ta Beauty, and Homecourt – telling impactful stories and leading categories such as bodycare, haircare, color cosmetics and more.  We build brands that last, starting with a solid foundation.

Foundation offers a unique opportunity for interns to gain experience, practical knowledge, and professional exposure to PR and influencer marketing. Our goal is to provide our interns with a valuable, fun experience that allows for further career development and will be useful in future endeavors. 

Beauty PR Internship Responsibilities (not limited to):

• Assisting in the execution of client events 
• Managing product mailers and the beauty closet inventory 
• Conducting industry research and competitive analysis to stay up-to-date on the media landscape 
• Creating pitch drafts and target press lists
• Updating client reports 

Influencer Marketing Internship Responsibilities (not limited to):

• Sourcing and building out influencer lists
• Outreaching to agents and influencers
• Managing influencer mailers
• Assisting with influencer event RSVPs 
• Strategizing influencer partnerships and activations for brands

Learning Opportunities both Beauty PR / Influencer Marketing: 

• PR Strategy Fundamentals
  • Learn how we craft compelling narratives and pitch stories to today’s top beauty editors and creators
  • Shadow team brainstorms focused on campaign strategy, positioning, and launch calendars
  • Media Relations Exposure – gain insight into how media relationships are built and maintained
  • Observe real-time pitching and follow-up with top-tier beauty publications
• Influencer Marketing Knowledge
  • Understand the influencer landscape and its role in driving brand awareness and conversion
  • Learn how to assess performance using metrics like EMV and content engagement
• Event Planning Experience
  • Get an inside look at the execution of launch events, from concept to completion
  • Support real-world activations that bring a brand’s story to life
• Receive ongoing mentorship and feedback from account leads by attending team meetings, brand immersions, and cross-functional trainings

Qualifications: 

• Professional, enthusiastic and positive attitude 
• Knowledgeable on the beauty and wellness industry, influencers, and media trends 
• Excellent communication skills (written and verbal)
• Extremely resourceful, organized, and detail-oriented
• Intrinsically understands how to work fast yet efficiently and prioritize a vast to-do list

Extra Perks: 

• Free beauty products! 
• Monthly unlimited Metrocard (NYC)
• Gas reimbursement and parking validation (LA)

Requirements / Availability:

• School credit required
• Availability of at least 2 days per week in-person at the office in Brooklyn (Dumbo) or LA
• Start –  September 2026
• End – December 2026

If you’d like to apply, please reach out to hiring@wearefoundation.co with your resume and cover letter. Please specify which position and office you’re applying for.

@foundation

E.l.f. Beauty Reports 36% Net Sales Growth in Q1 2027

E.l.f. Beauty — the parent company of E.l.f. brands, Rhode, Naturium and Well People — reported its Q1 2027 results on Wednesday, which showed a 36% spike in net sales growth to $479.4 million. This marks the company’s 30th consecutive quarter of sales growth. E.l.f. Beauty raised its fiscal 2027 outlook to 18% to 20% net sales growth, up from 12% to 14%. {E.l.f. Beauty}

Exemplar Luxury Group Hires Women’s Fashion Director

Exemplar Luxury Group (formerly Saks Global) has hired Chloe King as the women’s fashion director for its Neiman Marcus and Saks Fifth Avenue businesses. King succeeds Roopal Patel, who left the company in January. She previously served as director of fashion and lifestyle for Neiman Marcus and Saks Fifth Avenue. King will be responsible for identifying and curating the businesses’ fashion point of views. {WWD/paywalled}

Christie’s to Auction Pieces From ‘The Devil Wears Prada 2’

From Sept. 1 to Sept. 15, Christie’s global auction house will host an online auction featuring apparel and accessories from “The Devil Wears Prada 2.” Sales will benefit the Committee to Protect Journalists and the Council of Fashion Designers of America. Some auction highlights include the Gabriela Hearst Niki dress that Andy Sachs wears to the Hamptons and accidentally stains (estimate: $3,000 to $4,000) and the Dries Van Noten tassel jacket worn by Miranda Priestly (estimate: $4,000 to $6,000). A free, public exhibition of the items will be held at Christie’s New York at 20 Rockefeller Plaza from Sept. 8 to Sept. 13. {WWD/paywalled}

Daniel Kearns Named Head of Design for Boss by Beckham

Daniel Kearns is the new head of design for Boss by Beckham, Hugo Boss’ collaboration with David Beckham. Kearns will oversee the collection creation, as well as all elements of the design, merchandising and branding. Kearns most recently held the role of chief creative officer at Kent & Curwen and Cerruti 1881. He has also worked in various menswear designer positions at Alexander McQueen, John Galliano, Yves Saint Laurent and Gucci. {Hugo Boss Group}

A Jewish Fashion Editor Addresses John Galliano’s Met Gala Exhibit

Faran Krentcil, a Jewish fashion editor (and the founding editor of Fashionista), penned an op-ed in the New York Post addressing John Galliano’s upcoming Met Gala exhibition. Despite her “personal fury” surrounding the designer’s past anti-Semitic comments, Krentcil writes that the exhibit is a “fine idea” as Galliano appears to have “done real work in the 15 years since his vile explosion.” She adds that Jewish scripture is on his side, as it “calls us to gaze at our former enemy and search for shared humanity.” Read her full essay here. {New York Post}

Fashionista’s audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

Price Range: $52 – $88
Hero Product: Rosemary Bikini Top
PR Representation: Akiko Kobayashi
How to get in touch: neptunaliabrand@gmail.com

Origin Story

Designer and Neptunalia founder Nedal Habany has always felt both fear and fascination about water. While most swimwear brands stay on the lighter, sunnier sides of the shore, Neptunalia is unafraid of the dark waters.

Inspired by the idea of sirens, who are both seductive and deadly, the collection blends contrasts: hardware that adds a sharp, edgy touch and boyish details that play with the idea of femininity. Each piece is designed for duality, moving from the dance floor to the water, “embodying a bold, fearless femininity that embraces both strength and allure.”

It’s against this backdrop that Fashionista surveyed more than 500 industry professionals across a range of fields, resulting in the 2026 Inside the Fashion Workplace Report.

Beyond the current state of compensation, professional happiness and burnout rates in fashion jobs, the report also provides insights into the future of industry employment. For one, we learned that layoffs are becoming more common: 38%, or more than one-third, of survey takers said their company had layoffs in 2025 — a 6% increase from the year prior. Perhaps relatedly, a higher portion of respondents said they don’t feel confident in their job security going into 2026. There was also a small uptick in respondents who said they were actively looking for a new job: 56%, vs. 50% last year.

Of course, these metrics vary by sector: On average, those in retail, corporate and wholesale roles reported higher confidence in job security than those in product development, media and styling. Far more designers (55%) witnessed layoffs than sales professionals (33%).

These results reflect macro conditions seen across the job market, beyond just fashion. Entry-level jobs are declining and, resultantly, unemployment among young college graduates is rising. Meanwhile, AI will undoubtedly continue have an impact on the job landscape by both reducing the need for some roles and creating demand for others.

In its State of Fashion 2026 report, McKinsey found that by 2030, across industries, 700,000 net new jobs will be created in the U.S. and 2 million in Europe. It also found that up to 40% of workers in developed countries will need to “reskill” or change roles by 2030 due to technology. Diving into specific fields, the report estimates that around 22% of marketing tasks can be automated by then, and that demand will rise for “product flow engineers, integrative marketing strategists and consumer experience designers” as well as expertise in “data quality, system integration, digital twins and marketing automation.”

Related: Which Fashion Jobs Pay the Most?

In the U.S., the Bureau of Labor Statistics also provides up-to-date statistics and projections for employment growth across sectors and positions. Between 2024 and 2034, total employment across all industries is expected to grow 3%. But among fashion retail businesses, it’s expected to decline 3%. Broken down further within this sector, it projects a 6% decline for PR specialists, a 10% decline for sales reps, a 2% decline for buyers and a 2% increase for retail salespeople. Those numbers are modest compared to employment in the apparel manufacturing industry, which overall is projected to decline a whopping 30% in the same period. Within that: -24% for fashion designers and -27% for patternmakers.

Much of this aligns with the results of our survey, where job security confidence was highest in retail and lowest in product development and production. For more, download the full report below.

Download Fashionista’s Inside the Fashion Workplace Report

https://open.spotify.com/episode/6jIj1uXdCObIubp0edWHHc?si=dZZO18ScS2mvAgowWxl9Ug

Of the many consumer businesses we cover at Fashionista, only a few have
experienced what can truly be described as “meteoric” rises. Among them are
beauty company Deciem (creator of The Ordinary) and DTC giant Quince. Both beloved for offering accessibly priced, high-quality products, the two entities also happen to have one other thing in common: Dakota Kate Isaacs.

The brand builder began her career in agency PR before becoming Deciem’s first U.S. employee, overseeing the company’s expansion into more than 2,500 doors across North America and playing an integral part in its acquisition by The Estée Lauder Companies — at the time ranking as ELC’s largest acquisition in its history.

(In the interest of full disclosure, Dakota also happens to be a friend! She and I have had the pleasure of working together for almost the entirety of our careers, and I played a little part in helping her land the Deciem job – listen to our interview for more about that.)

After nearly a decade with Deciem, she was tapped by then-up-and-coming (and now $2 billion-a-year) retail brand Quince, becoming its head of brand strategy & narrative. Isaacs sat down for an interview on The Fashionista Network to share her wide-ranging insights — including how she landed these major roles without ever applying for them, her career advice for young women, some of the challenges she’s faced and the “how” of it all with regards to Quince’s business model. (Yes, I asked her for her thoughts on it being referred to as a “dupe” company.)

Watch the full interview with Fashionista on YouTube below (and check out Isaacs’ own podcast and Substack for more from the fashion and beauty pro)!

Fashionista’s audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

Chanel Sales Reportedly Spike by 16% in First Half

Chanel’s sales reportedly rose by about 16% in the first half, Bloomberg reported on Tuesday. This revenue boost is likely due to wealthy shoppers buying designer Matthieu Blazy’s new collections, which went on sale in March. Sales at Chanel’s fashion division (its largest unit) grew by a similar double-digit percentage, according to Bloomberg’s source. {Bloomberg}

Capri Holdings Posts 3.5% Revenue Drop in Q1 2027

Capri Holdings — the parent company of Michael Kors and Jimmy Choo — posted a 3.5% decrease in revenue to $769 million in Q1 2027. Michael Kors saw its revenue decline by 7.1% to $590 million, while Jimmy Choo’s revenue rose 10.5% to $179 million. The company now expects total revenue of approximately $3.4 billion for the fiscal year 2027, down from its previous outlook of $3.525 billion. {Capri Holdings}

Procter & Gamble to Acquire Wellness Company Thorne

Procter & Gamble (P&G) has acquired Thorne, a wellness company known for its supplements. P&G’s acquisition of Thorne, which was founded in 1984, will help grow the company’s personal health care business. While terms of the deal were not disclosed in the official release, P&G CEO Shailesh Jejurikar told CNBC that the deal is valued at $3.8 billion. The transaction is expected to close later this year. {Procter & Gamble; WWD/paywalled}

Retailers Are Selling Economic Rights to Their Potential Tariff Refunds

In search of immediate cash, some retailers are selling off the economic rights to their potential IEEPA tariff refunds in an approach called “tariff refund monetization.” For example, a third party bought $68.9 million of American Eagle Outfitters’ refund claims for $18.6 million in cash, according to the company’s quarterly report from June 3. Since American Eagle Outfitters began receiving refunds from the government on claims, $33.1 million was paid to the buyer. {Retail Dive}

Safilo Group’s First-Half Sales Decline by 1.9%

Safilo Group — the Italian eyewear company whose licensed brands include Boss, Carolina Herrera and Marc Jacobs — reported its first-half 2026 sales on Tuesday, which showed net sales dropped by 1.9% to €512 million ($591.58 million). In Q2 2026, its net sales declined by 4.5% to €239.1 million ($276.26 million). Safilo also acquired Spy+ and Serengeti in this period, amounting to a €21.5 million ($24.84 million) transaction. {Safilo Group}

Fashionista’s audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

Jennifer Behr introduced her namesake collection of distinctive, luxury hair accessories in 2005. Since then, the collection has grown to include a range of seductive headpieces, jewelry and knits. Jennifer Behr is sold at fine retailers all over the world including Bergdorf Goodman, Net-A-Porter, Saks Fifth Avenue, Shopbop, Neiman Marcus, Browns, MyTheresa, Harrods and many more.

Jennifer Behr is seeking a motivated and experienced E-Commerce and Marketing Assistant to join a rapidly growing team. The ideal candidate has a background in the luxury beauty and/or fashion industries. This role reports directly to the E-commerce and Digital Marketing Director.

The Jennifer Behr studio is based in Greenpoint, Brooklyn and committed to producing luxury handmade pieces in New York City. The design and creation of our product is the core of our business and we are looking for someone who can help to support our rapidly growing DTC Channels.

Responsibilities:

Website Content:

• Prepare flat image assets for all product launches, ensuring that we have the content we need ahead of time to ensure smooth product launch
• Work with Senior E-Commerce Manager to prepare for product launches – from website copy, model photography, product bulk uploads, etc.
• Assist with daily and weekly site merchandising
• Coordinate with Senior E-Commerce Manager to update model imagery of core products where applicable in a consistent and timely manner
• Work closely with Senior E-Commerce Manager to prepare seasonal shot lists ensuring we have enough assets for selling and content needs for the season
  • Organize physical samples and pack / unpack model and stylized laydown shoots
  • Coordinate with production to ensure all samples will be available for shoots
• Facebook & Instagram shops
  • Update content blocks
  • Maintain product catalog and feeds
• Ad Hoc Website / E-Commerce audits and projects
• Maintain and assist with upkeep of product data on 3rd party platforms such as Farfetch, Pinterest, etc.

Technical:

• Daily website Q/A (technical and merchandising)
• Troubleshoot app integration issues

Email/SMS:

• Assist E-Commerce Manager in content development
• Slice and schedule delivery

Digital Asset Management

• Website:
  • Name and save images for use across the business
  • Resize images as needed for each platform
  • Create seasonal web buy milanotes
• Paid:
  • Resize and organize paid ads

Brand Marketing / Press:

• Work with Junior Brand Manager to pull physical products for press and VIP product pulls and document sample movement sent out and received back to studio
• Work with Junior Brand Manager to track and send out press coverage to Jennifer Behr studio
• Manage weekly and monthly reporting of social and press coverage
• Assist with gifting sendouts and requests
• Assist with weekly commerce press pitching and launch news pitching
• Assist with press and VIP appointments from setting up samples, putting samples away, attending appointments where needed
• Assist with lookbook creation from lookbook model photography to lookbook organization and design
• Manage physical sample set and keep studio organization clean and tidy

Marketplaces:

• Coordinate with Senior E-Commerce Manager to identify products for upload
• Create product feeds and ensure merchandise is syncing to each marketplace
  • Prepare and crop images
• Consistently review products and identity any issues or errors – troubleshoot any issues

Reporting/Analytics:

• Prepare data and assist with analyzing weekly product selling reports and identify action items to improve business results
• Prepare data and assist with analyzing marketplace performance recaps
• Prepare data and assist with analyzing weekly/monthly email & SMS performance reports

Qualifications:
● Shopify Plus
● Google Analytics (GA4 a plus)
● Email and SMS platform experience (Klaviyo & Attentive experience a plus)
● Strong excel/google sheets knowledge
● Self Starter
● Able to manage multiple projects seamlessly
● Analytical thinker

To Apply: Please send your resume to lacey@jenniferbehr.com, subject line “E-Commerce and Marketing Assistant.”

@jenniferbehr

Price Range: $20-$40
Hero Product: Good Body Wash ($25)
PR Representation: The Forefront Group
How to get in touch: thedawnofgood@goodnco.com

Origin Story

The Dawn of Good was created from a simple realization: Men are often taught to show up for everything and everyone… except themselves. Founder Hosea Chanchez wanted to change that. Not with complicated routines or unrealistic standards, but with something honest, accessible and effective. The Dawn of Good is where that shift begins, where better habits, better products and a better relationship with self all come together. It lives inside Chanchez’s parent company, A Very Good Company, a growing ecosystem of companies built on the idea that “good” should exist in every part of life.

Demand for the product skyrocketed 4,276% quarter-on-quarter around the team’s history-making title win. (Knicks in five!) Spanning May through June of this year, the Q2 report covers a big moment for sporting events and their deepening connection to fashion, with the NBA Finals, Wimbledon and the FIFA World Cup happening at the same time. In fact, it was the latter that pushed the Adidas x Willy Chavarria Jersey onto this quarter’s list of the top 10 hottest products, landing at number nine.

Issey Miyake’s Madame T-Stole ranked second, with a 501% increase in searches. Summer footwear largely dominated the rest of the list, with Skims Jelly Shoes, Gucci’s Vittoria Heels, Chloé’s Jelly Mules and Massimo Dutti’s Toe Sandals ranking third through sixth, respectively. Rounding out the lineup are more summertime styles: Chanel’s Shield Sunglasses ranked seventh with a 363% increase in demand; Doen’s Iona Shorts came in eighth with a 96% demand increase; and Zimmermann’s Daylight Dress landed in spot 10, with searches up 322%.

Though Chanel didn’t top the hottest products list, it did manage to keep its throne as the world’s hottest fashion brand (a feat it accomplished for the first time ever last quarter). Creative director Matthieu Blazy’s work continues to drive consumer demand, the latest example being the launch of the Coco Beach and Métiers d’Art 2026 collections. Miu Miu climbed back up the ranks to second place, while Dior kept its position at number three.

Saint Laurent dropped two spots to number four, Gucci stayed in fifth and Prada jumped up one to rank sixth. Ralph Lauren, Burberry, Coach and Massimo Dutti (up eight points from last quarter) rounded out the top 10.

Phoebe Philo cracked the hottest brands list for the first time, landing at number 18, driven by a 29% increase in demand and reflecting growing momentum behind the designer’s retail strategy. Coming in at number 19 is Jacquemus, which re-entered the top 20 following a 20% increase in demand for the summer-friendly brand.

Ahead, see the full rankings of the hottest brands and products (most of which you can shop!) for Q2 of 2026, and find Lyst’s full report here. 

Hottest Fashion Brands of Q2 2026

1. Chanel
2. Miu Miu (+2)
3. Dior
4. Saint Laurent (-2)
5. Gucci 
6. Prada (+1)
7. Ralph Lauren (-1)
8. Burberry (+1)
9. Coach (-1)
10. Massimo Dutti (+8)
11. Chloé (+3)
12. The Row (-1)
13. Versace (-1)
14. Bottega Veneta (+1)
15. Celine (+5)
16. Moncler (-3)
17. Loewe (-1)
18. Phoebe Philo (new)
19. Jacquemus (re-entry)
20. Stone Island (-3)

Hottest Fashion Products of Q2 2026

1. New York Knicks Cap
2. Issey Miyake Madame T-Stole
3. Skims Jelly Shoes
4. Gucci Vittoria Heels
5. Chloé Jelly Mules
6. Massimo Dutti Toe Sandals
7. Chanel Shield Sunglasses
8. Doen Iona Shorts
9. Adidas x Willy Chavarria Jersey
10. Zimmermann Daylight Dress

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For more than four decades, Philip Berkovitz has been helping shape the way people think about hair care. The hairstylist founded his eponymous luxury brand in 1991, building a loyal following for its botanical-powered formulas and scalp-first philosophy long before scalp care became one of the industry’s buzziest trends.

Today, Philip B. is sold around the world, with bestsellers including its Rejuvenating Oil, Peppermint Avocado Shampoo and Weightless Conditioning Water (a personal favorite). Fashionista caught up with the founder recently to talk about how often you should really shampoo (sorry!), why “scalp training” is a myth and the biggest mistakes people make when washing their hair.

How often do you recommend that most of us wash our hair?

Shampoo at least twice a week because your scalp [has] all those organisms living on there, and guess what? They eat dead skin and they eat sebum. So if you’ve got an overproduction of sebum and dead cells due to the lack of balance, well, it sounds like a buffet to me.

What do you think about the “scalp training” trend?

You have 100,000 to 140,000 follicles in a human head. In every follicle, you have at least an oil gland. So that’s a lot of oil glands. They’re constantly pumping sebum. Your scalp’s the oiliest part of your body. If you really think not shampooing is going to stop your oil glands from pumping and regulate it, you’re wrong. Those microorganisms that live on your scalp are going to grow and multiply at such a rapid rate that you’ll probably get a little itchy.

Is there a right way to wash your hair?

What people get wrong is they scrub the hair. The hair doesn’t sweat when you run. It doesn’t bleed when you cut it. The hair is just there. The more you scrub it, the more you strip it. You really need to keep a proper lipid balance within the hair shaft itself, especially as you get away from the scalp and down towards the ends. So how I recommend cleansing is to always apply your shampoo directly to the scalp.

Now, if you’re using a [cleansing conditioner], they’re going to be softer. They’re going to be more gentle. But if you’re looking for a good scalp cleanser, you really want to go into your scalp with a good clarifier, get into your scalp, lather it into your scalp, let the lather pick up the fats from your head and buffer the lather so the lather becomes creamy. And then you can just drag it down through your ends gently. Drag it. You don’t need to scrub your hair because it just burns it out.

What do you wish people understood about their scalp?

Skin is skin, and the proper pH of skin is 5.5. Now, what you don’t realize is when you rinse off your hair conditioner and when you rinse off your soap from your face and your body, the pH of the water you’re washing with is made for drinking, usually pH seven to nine. So what it’s doing is it’s raising the pH of the acid mantle of the skin, which is really disturbing the balance of the skin, which is triggering the immune system, and it’s making all of the bacteria grow at a rapid rate. So if you have troubled skin, it’s going to give you even more troubled skin.

But also, it’s going to make your oil glands pump more oil quicker because the pH is so high that it’s going to make your skin dry out quicker, which is telling your immune system that there’s an imbalance. Once there’s an imbalance, the oil glands start pumping.

How else we help balance our scalp?

Using a pH toner. You would [use it] on your face, you would get one at a cosmetic counter, but what do you do for your scalp? Well, I created something called Detangling Toning Mist. Yes, it detangles the hair, but it also keeps the acid mantle of the scalp in a perfect 5.5 pH, which allows your skin of your scalp to be normal. It allows your immune system to hear, ‘I’m feeling normal. I’m not imbalanced,’ and therefore it keeps the balance. So you don’t get an oily scalp so quickly, [and] life gets better.

What excites you about what’s happening in the hair-care industry?

I’m excited about the technology that’s coming to the industry. Since the day they made Dolly the sheep, we have been able to take molecules from seeds and we have created oleosomes. We have been able to create antibacterial extracts from dandelions. We have been able to take plants and flowers and literally create the future of healing. So I’m super excited about the technology and where it’s going and our plant-based technology and remedies are getting better and better.

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PR + Sales Internship

Mega Mega Projects’ sales and PR teams work closely together, so we are looking for a motivated and detail-oriented intern to assist both teams. We are currently seeking someone who can start mid-August.

As a Mega Mega intern, you will work closely with the founders of the company and the rest of our growing team. Our Internship Program is intended to give participants a thorough understanding of the structure of a fashion showroom through detailed training and hands-on experience, ultimately preparing you for an entry-level position in the fashion industry. The ideal candidate will be available to work at least 2–3 days per week in the NYC showroom.

Responsibilities
Interns will work alongside the PR and Sales team to help with, but not limited to:
● Generally assisting the teams
● Sample trafficking
● Press Clippings
● Maintaining showroom organization and inventory
● Research stylists and develop outreach list
● Managing client inventory, product data, and imagery
● Researching and managing store/buyer contacts
● Create calendar for upcoming and relevant events in the Fashion Industry

Requirements
● Enthusiastic team player
● Strong written skills and proofreading abilities
● Strong organizational skills. Ability to juggle multiple tasks at once
● Awareness of current and upcoming trends in the industry
● Passionate about the fashion industry and excited to learn more about public relations
● Current student or recent graduate

We are more than willing to provide training to the right candidate.

This position is unpaid, 2-3 days per week in office. We will provide a $200 transportation stipend if applicable.

To apply for an internship position, please email your resume and cover letter to:
camille@megamegaprojects.com
nicole@megamegaprojects.com

Digital Marketing Internship

Mega Mega Projects’ digital marketing team is looking for a motivated and detail-oriented intern to assist for the fall and winter. We are currently seeking someone who can start mid-August.

As a Mega Mega intern, you will work closely with the founders of the company and the rest of our growing team. Our Internship Program is intended to give participants a thorough understanding of the structure of a fashion showroom through detailed training and hands-on experience, ultimately preparing you for an entry-level position in the fashion industry. While this is a remote/hybrid offering the ideal candidate will be available to work at least 1 day per week in the NYC showroom.

Responsibilities
Interns will work alongside the Digital Marketing team to help with, but not limited to:
● Generally assisting the teams
● Creating Instagram Stories for clients
● Researching and organizing influencer lists, updating gifting tracking, and searching for tagged content
● Maintaining showroom organization and inventory
● Managing client inventory, product data, and imagery
● Researching trends in luxury social media
● Social Listening for competitors

Requirements
● Enthusiastic team player
● Strong written skills and proofreading abilities
● Strong organizational skills. Ability to juggle multiple tasks at once
● Awareness of current and upcoming trends in the industry
● Passionate about the social media industry and excited to learn more about the luxury jewelry space
● Current student or recent graduate

This position is unpaid, 1-2 days per week in office. We will provide a $200 transportation stipend if applicable.

To apply for an internship position, please email your resume and cover letter to:
brooke@megamegaprojects.com

@megamegaprojects

Bella Hadid is the face of Alo’s new wellness-centered campaign, photographed in Los Angeles by Mert & Marcus. Styled by Mimi Cuttrell, Hadid poses in the brand’s Pre-Fall 2026 collection. {Fashionista inbox}

Unveiling Boring Not Com’s Identity

Puck‘s Lauren Sherman investigated the identity of the voice behind Boring Not Com, an unfiltered fashion commentary Instagram account. While it is still unclear whether the account is run by a solo handler or a team, Sherman traced it to creative director and stylist Rasharn Agyemang. His name is mentioned in numerous nondisclosure agreement brand deals, and Boring Not Com’s cynical voice matches Agyemang’s work, per Sherman. Agyemang did not respond to the publication’s request for comment. {Puck/paywalled}

Shein Targets a $30 Billion IPO Valuation

Shein is reportedly targeting a $30 to $40 billion valuation for its initial public offering (IPO) in August. Potential IPO investors are currently pushing for a valuation around $30 to $32 billion. Although the final price has not been set, the valuation mark reflects the significant annual decline the fast-fashion company has experienced. (Private fundraising rounds valued ​Shein at $98.2 billion in 2022.) {Reuters}

Hugo Boss Shares Q2 2026 Sales

For Q2 2026, Hugo Boss reported a 9% drop in sales to €905 million (approximately $1.04 billion). The drop is due to macroeconomic uncertainty and geopolitical tensions impacting global consumer demand, per the press release. However, the company remains optimistic about its turnaround plan, which includes chasing younger consumers, sharpening its product assortment and optimizing global distribution. {Hugo Boss}

Ferragamo Sees Sales Growth for Q2 2026

Ferragamo saw a 4.6% jump in revenue at €259 million (approximately $298 million) for Q2 2026. Direct sales to customers rose 6.6%, while wholesale sales increased slightly by 0.2%. The business growth is due to Ferragamo’s new strategic initiatives — product effectiveness, retail excellence and a targeted communication strategy — to boost brand desirability and long-term customer loyalty. {Ferragamo}

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“Partnering with Korea’s number one beauty and health retailer, Olive Young, expands U.S. consumers’ access to an unparalleled assortment of Korean beauty, giving beauty lovers the opportunity to explore and try some of the most coveted brands and formulations from Korea,” Sephora EVP of Merchandising Carolyn Bojanowski said in a statement.

The mix includes both established Olive Young bestsellers (such as Banila Co, Ma:nyo and Torriden Abib) and newer viral brands like Arencia and Whipped. It’s all skin care (and plans to stay that way), and products lean heavily into barrier repair, hydration and PDRN-infused formulas. Brands like Abib, Rejuran Cosmetics, Sungboon Editor and Heveblue all have hero products built around the regenerative ingredient.

“We plan to continuously evolve the assortment to reflect seasonal trends and the latest developments in K-beauty,” Rena Kim, Global Communications Lead of CJ Olive Young, told Fashionsita via email. “The product selection and merchandising will also be tailored to the U.S. market, taking into account factors such as region, climate, consumer preferences and customer feedback. This approach allows us to keep the assortment fresh while ensuring it remains relevant to local consumers and provides an engaging discovery experience.”

The U.S. debut will launch with a dedicated Olive Young space at Sephora’s Times Square flagship in New York City. Later this year, the partnership will expand to additional global markets, including Hong Kong SAR, Singapore, Malaysia and Thailand, with the Middle East, the UK and Australia planned for 2027.

Years before the World Trade Center was constructed, Century 21 opened its doors in 1961 on 22 Cortlandt St.; its neighbors were rapid repair shops, not the buzzy restaurants that line the neighborhood today. It’s managed to survive major setbacks, from 9/11 to Covid-19. Now, amid increasing competition in the luxury resale and off-price market, is Century 21 still the premier designer discount destination it once was?

In its early days, Century 21 — co-founded by Eddie’s father and uncle, Sonny and Al Gindi — was an OG entrant into the discount designer space, offering visitors an opportunity to snag top labels at a fraction of Fifth Avenue’s costs. This same budget-conscious vision persists into Century 21’s current era, but the retailer isn’t resting on its iconic name to bring in shoppers. Its brand assortment (curated by a team of buyers) is constantly updating to reflect modern shoppers’ evolving preferences.

“We do a lot of competitive shopping,” Gindi says. “We have to know what our competition is doing. We have to know how much they’re selling it for. We have to know what the new brands are that we don’t have.”

Think of any fashion brand — chances are you can find it stocked at Century 21, and up to 65% off. European luxury houses (Gucci, Dior, Givenchy), high-end American classics (Calvin Klein, Tommy Hilfiger, Tom Ford), contemporary brands (Ganni, Off-White, Reformation) and emerging designers (Diotima, TWP, 6397) rub elbows across Century 21’s multi-floor assortment. Sourcing wasn’t easy while Century 21 was still establishing itself in the off-price space, Gindi recalls, but now he says, “our reputation precedes us.”

“The more that we broke big names, everyone else wanted to come down here,” he explains “You know FOMO? Everybody had FOMO. They wanted to be in Century 21.”

In its heyday, Century 21 scaled to 13 locations and established an e-commerce presence. However, the Covid-19 pandemic delivered a foundation-rocking blow to the business, as it did to many brick-and-mortar retailers. Century 21 shuttered all stores including its downtown Manhattan flagship, and its e-commerce business in 2020. Three years later, it reopened its famous 22 Cortlandt St. location with a renewed drive to recapture the IRL discount consumer.

“We’re in year three now of reopening, and we found out that there’s a whole new customer out there,” Gindi says. “We had to learn what that customer wants. We had to know what brands they like. We had to know what prices they wanted to pay. It’s totally different, and so we had to make some adjustments.”

In addition to athleisure, Gindi says younger consumers have an appetite for the “hot new brands that they see on the runways.” Some of Century 21’s new designer additions include Frame, John Varvatos and Derek Lam 10 Crosby, among others. And even though e-commerce may feel more like Gen Z’s playing field, Century 21 hasn’t relaunched it — preferring instead to focus on brick-and-mortar, which was always its bread-and-butter.

“People still want to shop in brick-and-mortar stores,” Gindi argues. “Online is phenomenal, but we’re making our business right now [by] coming to the store [and] experiencing what we have here to offer.”

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Above, watch our interview with Gindi on Century 21’s history, its approach to off-price designer retail and its post-pandemic turnaround.

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Before founding his eponymous brand, Lak stacked his resume with positions at Phillip Lim, Balmain and Dries Van Noten. The Central Saint Martins alum previously launched Sies Marjan, a luxury ready-to-wear label named for his parents, in 2016 and later closed the brand in 2020. Now, with Lak’s years of luxury design experience and his keen eye for color, Sanderlak is putting down (temporary) roots in NYC’s Chinatown with a long-term pop-up store located at 2 E Broadway.

“The way that we built [Sanderlak] is by each year — and a year is a metaphorical year — we change the lens, we change the narrative from a nomadic point of view, which is also based on how I was raised,” Lak tells Fashionista. For “Year 01,” as the brand calls it, Sanderlak is exploring the essence of Los Angeles through two coordinating collections. However, don’t expect to see on-the-nose references to L.A. landmarks. Instead, Lak aims to capture the colors and “feelings” of the West Coast city.

“It’s not a reference to [L.A.]. It’s not about the history of it. Don’t ask me what the cool restaurant is, I don’t know,” Lak says. “It’s really more about this idea of, ‘how do you distill a place into a color card and into an experience through clothes?'”

View the 2 images of this gallery on the original article

Within “Year 01”, Collection I dives into L.A.’s signature sunshine and its dry, desert heat via sun-bleached gradient prints and various yellow colorways. Collection II, which debuted at the brand’s NYC pop-up on July 30, offers a darker interpretation of the City of Angels. Sanderlak investigates what L.A. looks like once its shining natural light source (the sun) disappears, leaving artificial lights to illuminate the city. Neon greens reflect the “harsh” nighttime lighting of Sunset Boulevard, while cracked leather jackets reference the textured sheen of L.A.’s pavements and hand-painted denim captures the glow of passing billboards. Sanderlak’s Collection II is available now at its pop-up and at sanderlak.com, with prices ranging from $240 to $3,900.

With its emphasis on color and texture, Sanderlak takes a genderless approach to its collections. For example, Net-a-Porter stocks the brand as a women’s collection, while Ssense markets it as a men’s line, according to Lak. Sanderlak is also available at Moda Operandi, Saks Fifth Avenue, Bergdorf Goodman and Neiman Marcus. While stockists style Sanderlak’s pieces differently for their respective customers, the core of the brand’s ethos remains the same: “[The clothes are] easy to wear,” Lak says. “They’re spectacular in [their] use of color and texture, but not overcomplicated in design.”

Sanderlak’s pop-up, which opened in May and has surpassed its intended month-long run, is nestled in the heart of Chinatown, aligning the brand with the neighborhood’s uniquely high-low energy. “Everything is sort of mixing and clashing, and there’s something that is so New York about that as well that feels really appropriate for where we are,” Lak says of the location.

With one year under Sanderlak’s belt, Lak’s goal is to continue designing “intellectual” yet “not threatening” clothing for the brand’s audience. The label recently unveiled its “Year 02” collection in honor of Holland (where Lak is “technically” from), adding yet another stamp to Sanderlak’s sartorial passport.

“We are a very open and very easy brand,” Lak says. “We are not ‘you have to be part of the cool kids.’ It’s not elitism in any kind of way. It really is more about this idea of, if this is your niche, I’m here for you. I can clothe you for the rest of your life.”

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Visit Sanderlak’s pop-up store at 2 E Broadway, open Wednesdays through Saturdays from 12 p.m. to 7 p.m. Above, watch our tour of Sanderlak’s Collection II.

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“I was the only Black kid in the class and all the kids made fun of my hair,” she told Fashionista. “They’d say, ‘You look like a child,’ and ‘You look like a dinosaur.’ That made me reject my Haitian culture, because [bows] are very prevalent in Haiti. Bows in Haiti represent neatness, order and rules.”

So it was only fitting that, for her first hair show, the creative showcased her journey of accepting her hair and embracing her culture. Held at a spacious venue in Brooklyn, the show was fully backed by Meta’s Instagram Drafts initiative, which provides financial and creative support to selected emerging creators.

“With my expression of hair, it means freedom,” she told Fashionista in a backstage interview. “I thought it was really important to reclaim what those students made me feel ashamed of and to also show my own interpretation of what bows symbolize to me. I’m untying all the trauma and shame and expectations.”

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Titled “Untied,” the show explores different interpretations of bows. The presentation began with a little girl dressed in a school uniform walking in and taking a seat at a desk set in the middle of the room. “In the beginning, there’s a little girl, who is my younger self before I go on this creative endeavor, and I’m just imagining,” Theodore explained.

As the show went on, each hair look was progressively grander than the last. “It starts to build up,” she explained. “I’m getting more creative and free. It’s from structure to freeing. My sketches and ideas are getting broader and grander.” Then came the finale look: a bridal veil of hair, fully flowing with no structure, symbolizing Theodore fully being herself in the world.

View the 2 images of this gallery on the original article

She hopes that “Untied” encourages people to freely and unapologetically exist as themselves. “I hope that people can be inspired to let go of anything,” she said. “Let go of all those expectations and just fully lean into who you are without anyone’s idea of how you should be.”

See every look from “Untied” below.

View the 28 images of this gallery on the original article

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Inspired by hacks that consumers and content creators demonstrated on social media — mixing E.l.f. bronzer into a Bubble moisturizer for a lightweight texture and extra hit of moisture, for example — the collection “celebrates the power of the fans in leading the way to fuel discovery and experimentation on the journey of self-expression,” as described in a press release.

“It started with one question: How do we make this right for our community? We didn’t want to create a collaboration that was exciting simply because two brands came together. It needed to be thoughtful, innovative and true to how our communities actually use skin care and makeup,” Bubble Founder and CEO Shai Eisenman told Fashionista.

“We saw beauty lovers already mixing their favorite E.l.f. and Bubble products and knew there was an opportunity to surprise and delight in a way only our brands could,” adds E.l.f. Brands Chief Marketing Officer Oshiya Savur. “Two beauty brands coming together in this way is unexpected. We share space on shelves, in carts and in our community’s hearts. At E.l.f., we look for the insights we can put into action, and this collaboration was built around real consumer behavior. We developed innovative hybrid formulas that deliver the best of both worlds: skin-first benefits with makeup payoff.”

The collection includes three products in three shade options each; all three of them are mash-ups of existing fan favorites from the two brands. Drop N’ Dunk ($18), a dual-chamber bronzing moisturizer, merges E.l.f. Skin Bronzing Drops with Bubble Slam Dunk Hydrating Cream Moisturizer. Glow Talk ($10) is a lip gloss that melds E.l.f. Cosmetics Glow Reviver Lip Balm and Bubble Talk Back Lip Serum. And finally, Camo Slide ($10) is a combination of E.l.f. Cosmetics Camo Liquid Blush and Bubble Water Slide Hyaluronic Acid Serum for a “lightweight blush serum.”

Drop N’ Dunk is the key product inspired by the public, notes Eisenman. “[It] takes something consumers were already doing — mixing bronzing drops with moisturizer — and makes it easier and more customizable by bringing two community-loved formulas together in one dual-chamber package,” she says.

Beyond the synergy of the two brands’ formulas, though, this collaboration also came about because “there is a real alignment between our values. We both believe that exceptional quality and innovation shouldn’t be limited to people who can afford prestige prices,” says the founder. “We are both deeply community-led, and we share a responsibility to listen to the next generation, represent them and help make the beauty industry better for them.”

And that’s led to plenty of overlap in the two brands’ customer bases, as well: “There was already so much natural crossover between our communities, but the partnership goes much deeper than a shared audience. It comes from a shared view of what the beauty industry can and should become,” says Eisenman.

A commonality among both Bubble and E.l.f.’s existing fan base is that these consumers “[don’t] necessarily see skin care and makeup as two separate worlds,” explains Eisenman. “They mix, layer and experiment based on what their skin needs, the result they want and how they feel that day. Rather than telling them there is one correct routine, we created products that give them better tools to make that routine their own.”

Of course, both E.l.f. and Bubble have collaborated with other brands in the past. But for Eisenman, what sets this partnership apart is that “neither brand had to become less of itself,” she says. “Bubble remained deeply rooted in skin-care efficacy, and E.l.f. brought the makeup innovation and performance it does so well..”

The E.l.f. x Bubble collection launches on Aug. 7 at 1 a.m. ET on elfcosmetics.com, the E.l.f. app and helloubble.com, as well as in Target stores in the U.S. on Aug. 9.

Editor’s note: This story was reported by Catie Pusateri.

Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

NYC’s Best Clothing Stores

The New York Times created a guide to the best clothing shops in NYC, ranging from designer retailers to streetwear storefronts to vintage shops. Standouts include Telfar, Paragan Sports, Nordstrom, Lara Koleji, Tamara Malas, Kith and Dover Street Market. {The New York Times/paywalled}

LVMH Sells Patou to Previous Owner

LVMH has sold Patou back to its former owner, cosmetics magnate Dilesh Mehta. The financial terms of the deal were not disclosed. The move continues LVMH’s plan to trim its portfolio and streamline its focus on key brands. {Business of Fashion/paywalled}

Will the Creator Economy Survive Influencer Burnout?

As the global creator economy becomes more saturated, brands are pressuring influencers to create higher-quality content and looking beyond follower counts when measuring success. Creators are expected to think like marketers and art directors, delivering movie-like content rather than simple product reviews. The shift is a result of consumers being fatigued from the generic, inauthentic and overly scripted content. However, as influencers face increasing demands, it poses a severe risk of content creators burning out under the pressure. {Vogue Business/paywalled}

WME Sells NYFW trademarks

WME has sold New York Fashion Week’s trademarks, logos, social channels and intellectual property to media and entertainment company Signet Fashion. Signet plans to build on NYFW’s legacy through “expanded live programming, digital content, media production, brand partnerships and year-round audience engagement,” it said in a statement. The Council of Fashion Designers of America (CFDA) remains the owner and organizer of the NYFW calendar. {WWD/paywalled}

Jennie covers Cosmopolitan

Jennie covers Cosmopolitan‘s “The Style Issue” for Fall 2026. Styled by Brandon Tan and photographed by Grayson Vaughan, she posed for six cover images wearing Chrome Hearts, Chanel, Roberto Cavalli, Ludovic de Saint Sernin and Area. In the accompanying cover story, the K-pop star talked about Blackpink, being open to acting and her creative process when making music. {Cosmopolitan}

WWD to Honor Bernard Arnault

On Oct. 27 in New York City, WWD will honor LVMH CEO Bernard Arnault with the 2026 John B. Fairchild Honor, the publication’s highest distinction. The award recognizes creative individuals who have shaped the global fashion industry. Past recipients include Ralph Lauren, Giorgio Armani, Karl Lagerfeld, Miuccia Prada, Tommy Hilfiger and Maria Grazia Chiuri. {Fashionista inbox}

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Related: The Met’s Spring 2027 Costume Institute Exhibit Will Honor John Galliano

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Related: Weekly Drop Watch: Dôen, Rosie Assoulin x Target, Byredo and More

Homepage photo: Courtesy of Guizio

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The exhibition is titled “John Galliano: Horizons,” and will be open May 9, 2027 through Jan. 9, 2028, at Great Hall Gallery in The Condé M. Nast Galleries at The Met Fifth Avenue in New York City. Drawing extensively from The Costume Institute’s holdings — the largest collection of Galliano’s work in the world — the show will span his landmark 1984 Central Saint Martins graduation collection, through to his namesake label and tenures at Givenchy, Christian Dior and Maison Margiela, culminating in his famous Spring 2024 Artisanal collection for the latter.

Alongside Galliano’s creative accomplishments, the exhibition will also address his “antisemitic, racist and anti-Asian conduct in 2010 and 2011,” per a press release, which resulted in his dismissal from Christian Dior and his eponymous label, as well as his conviction by a Paris court for public insults based on race, religion, ethnicity or origin.

In the years since, Global Editorial Director of Vogue and Met Gala Chairperson Anna Wintour has remained by his side as an advocate for his redemption. In fact, she is quoted by The New York Times saying, “There is no one more deserving of an exhibition of this scale than John Galliano,” in an article announcing the 2027 exhibit.

According to the museum, the exhibition is not intended to present “a conventional narrative of disgrace and redemption.” Instead, it will invite visitors to consider “how aesthetic achievement, ethical accountability, and institutional recognition intersect.”

“John Galliano has exerted a profound influence on fashion over the past four decades,” said Max Hollein, The Met’s Marina Kellen French Director and CEO, in a statement. “His work brings historical inquiry, artistic imagination, theatrical expression and technical experimentation into dynamic relation. Drawing upon the depth of The Costume Institute’s scholarship and the breadth of The Met’s collections, ‘John Galliano: Horizons’ will offer an expansive examination of his creative practice while attending closely to the historical, cultural and ethical circumstances through which his work is understood.”

The exhibit will be divided into three sections, organized by Andrew Bolton, Curator in Charge of The Costume Institute: “Bearings,” “Horizons” and “Atlas of Transformation.” Throughout, it will connect his career to historical events, address his misconduct and his treatment for substance addiction, show his sources of creative inspiration and trace his creative process from imagination to material form.

“Every Galliano collection begins as a journey among things separated by time, place or medium: portrait and posture, silhouette and story, memory and material,” Bolton stated.

An illustrated catalogue written by Bolton will accompany the exhibition and will be published by The Metropolitan Museum of Art and distributed internationally by Yale University Press.

Francesca Simons is seeking motivated, organized, and detail-oriented PR interns to join our team immediately. This is an unpaid, one-month internship offering hands-on experience and exposure to the luxury PR industry. At the end of the month, performance will be evaluated, with the potential for a paid internship or college credit. Candidates must have access to an Apple laptop and be able to commute into the office. 

The ideal candidate is dynamic, responsible, and passionate about public relations and the fashion/jewelry industry. Prior PR experience is a plus but not required.

Responsibilities
• Assist with sample coordination and organization
• Track celebrity, print, and digital placements
• Develop and maintain media and industry contact lists
• Support coordination of press days and press appointments
• Maintain updated calendars, press clippings, and records
• Conduct research on influencers, stylists, and editors
• Provide general administrative support
• Contribute to the smooth day-to-day operations of the agency
• Handle pick-ups and drop-offs as needed

Details
• Internship duration: 1 month (unpaid)
• Potential for paid internship or college credit after 1 month evaluation
• Must have an Apple laptop
• Location: New York

Resumes to be submitted to the emails below: 
amber@francescasimons.com and harper@francescasimons.com 

Subject Line: Public Relations Intern (Ref: Fashionista)

Website: https://www.francescasimonsconsulting.com 

@fspr_nyc

Reformation Enters NYSE at $886.1 Million Valuation

Reformation began trading on the New York Stock Exchange (NYSE) on Thursday with shares opening at $15, putting the womenswear brand’s valuation at $886.1 million. The offering, which brought in $211 million to shareholders on Wednesday, comes at a time when the number of U.S. consumer and retail IPOs are at their lowest in 10 years. The California-based label, which started as a vintage boutique in 2009, has notched 20 consecutive quarters of double-digit revenue growth. {Reuters/paywalled}

Nike and Lululemon Face Pricing Lawsuits

Activewear brands Nike and Lululemon are facing separate lawsuits alleging they used misleading “phantom discount” pricing, part of a growing wave of similar legal challenges against retailers. These lawsuits claim some companies are displaying inflated “regular” prices to make markdowns appear more attractive. Experts say rising consumer price sensitivity may be fueling the lawsuit surge, though they doubt legal pressure alone will prompt retailers to abandon the tactic if it continues driving sales. {Modern Retail}

Oxy Capital Submits Binding Offer for Aeffe

Asset management firm Oxy Capital has made a binding bid for Aeffe, the Italian fashion group that owns Moschino, offering the company an alternative to liquidation. The firm plans to partner with a Chinese industrial investor and Invitalia, Italy’s agency for development of the Ministry of Economy and Finance, in the deal. Court approval is expected by October if talks proceed smoothly, potentially allowing the sale to close before year’s end. {WWD/paywalled}

Puma Posts Smaller Loss in Second Quarter

Puma trimmed its Q2 2026 loss to €53.1 million ($61.5 million), as CEO Arthur Hoeld pushes forward with a turnaround strategy targeting a return to growth by 2027. The company previously reported losses of €109.1 million ($125.47 million) in Q2 2025. It also hit expectations with €1.69 billion ($1.9 billion) in sales and stood by its full-year outlook, even though shares dropped as much as 6.5% in early trading in Frankfurt. Hoeld, a former Adidas executive who joined Puma last year, has worked through surplus inventory and restructured leadership as part of the overhaul. {Puma}

Puig Reports H1 Growth Following Estée Lauder Deal Collapse

Puig reported first-half revenue growth of 4.4%, delivering its first earnings update since a possible tie-up with Estée Lauder fell apart in May. Net sales totaled €2.35 billion ($2.68 billion), driven by a 1.9% increase in fragrance and fashion, a 5.8% rise in makeup and 1.2% growth in skin care, despite the Middle East conflict shaving off overall sales. Puig stood by its guidance for the full year and is working to recoup U.S. tariff payments made in late 2025 and early 2026. {Puig}

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Hero Products: Strapless Silk Wool Mini Dress ($1,095), Crystal-Embellished Mini Dress ($1,853), Crystal Embellished Opera Gloves ($545), Silk Organza Cape ($1,195)
PR Representation: In-house
How to get in touch: wholesale@ndsthelabel.com

Origin Story

After spending five years in the bridal industry, Nadia Bundziak noticed a shift in how women approach bridal fashion. While the wedding gown remains the centerpiece, today’s brides increasingly want the freedom to style their look in a way that feels distinctly their own. That observation became the foundation for NDS, which launched in 2021. Rather than designing gowns, it focuses on the pieces that transform them. Its collection includes crystal-embellished gloves, detachable styling pieces and modern bridal accessories that allow brides to personalize their wedding wardrobe without overshadowing the dress itself.

Bundziak always believed fashion becomes most interesting through styling. A beautiful garment is only the beginning; it’s the layering, accessories, texture and unexpected details that give a look its personality. NDS brings that philosophy to bridal, creating pieces that complement a wide range of aesthetics while offering brides new ways to express themselves throughout their wedding celebration.

As bridal fashion continues to evolve beyond a single ceremony look, the brand is seeing growing demand for versatile, fashion-forward accessories that feel both elevated and personal. Its goal is to give brides the tools to create a wedding wardrobe that reflects their individual style while giving boutiques distinctive styling options that extend beyond the gown.

Price Range: $14-$35
Hero Product: Opal Whitening Toothpaste ($14)
Stockists: Amazon, TikTok Shop
How to get in touch: info@perlaeco.com

Origin Story

Growing up between Nigeria, Australia, Italy and America, Daniella Omijeh saw firsthand how differently the world treats oral health. Some cultures prioritize it. Others dismiss it entirely. That contrast never left her.

When she started experiencing her own dental issues at Penn State, she went looking for a toothpaste that matched the intention she brought to the rest of her beauty routine. What she found instead was a lawsuit, the brand she’d been trusting had been hiding what was actually in it. She started reading ingredient labels. Then she couldn’t stop.

The conclusion was obvious: oral care hadn’t kept up. The formulas, the design, the whole category, it was decades behind where it should be. So she built Perlae because products should move forward in both design and ingredients.

For our Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights.

Fashion Launches

Dôen Pre-Fall 2026

Indie fashion favorite Dôen introduced its Pre-Fall 2026 collection this week, an array of “jewel-toned silks and nostalgic foulards with lightweight knits and soft cotton separates,” as described in press materials. Pieces range in price from $118 to $998 and are available now at shopdoen.com.

Rosie Assoulin x Target

Target’s latest designer partnership is with New York-based fashion designer Rosie Assoulin, who received the CFDA Emerging Womenswear Designer Award in 2015. This week, the duo launched a colorful collection spanning women’s apparel, accessories and home. Featuring dresses, skirts, tailored shirts, kitchen towels, handbags and footwear, the collab is mostly priced at $50 or less. Shop it at target.com.

Jenni Kayne The Coastline Drop

Jenni Kayne unveiled The Coastline Drop, a beachy “capsule built of effortless ease, California living and a simplified approach to the season ahead,” per the brand. The lineup features linen separates, lightweight knits, raffia accessories and breezy dresses and skirts. Shop them all at jennikayne.com.

J. Crew x the American Museum of Natural History

J.Crew and the American Museum of Natural History reunited this week (after the success of their first collab in 2015) for a new limited-edition capsule collection. The NYC institution and retailer created pieces for all ages, including graphic tees, jewelry and slippers for children and grown-ups alike. Priced from $32 to $148, the collection is available now (just in time for back-to-school shopping!) at jcrew.com.

Alo Launches Sunglasses

Alo launched its debut sunglasses collection, a six-style lineup designed in Los Angeles and crafted in Japan. The frames are made from Takiron acetate, with select styles featuring custom palladium and gold-plated hardware. An accompanying campaign directed by filmmaker Bardia Zeinali and photographed by Stuart Winecoff, stars Lila Moss, Amelia Gray Hamlin, Alton Mason, Matthew Noszka, Lara Stone and Estelle Chen. Shop the eyewear, priced from $250 to $375, at aloyoga.com.

Levi’s x Sky High Farm Goods

Levi’s partnered with Sky High Farm Goods on a workwear-inspired collection featuring jeans, jorts, T-shirts, denim outerwear and more. Prices range from $65 for a ringer tee to $225 for overalls, and a portion of the profits go directly to Sky High Farm to help power its food equity work. Shop now at levi.com and skyhighfarmgoods.com.

Nike Introduces Studio Fleece

Although it’s a bit too warm for heavy sweatpants in most parts of the U.S., Nike is getting us ready for cooler weather with a fleece collection launching this week. The campaign is fronted by Nike athletes Alysa Liu and Sha’Carri Richardson, alongside artists Karina and Yeat. The crew-neck and quarter-zip sweatshirts, full-zip and pullover hoodies, shorts and sweatpants are designed for a cool “athlete-off-duty” vibe (though you don’t have to be good at sports to wear them). Shop the collection, which retails for $35 to $85, at nike.com.

Beauty Launches

Byredo’s New Scent

Byredo dropped its latest fragrance, Future Memories, an eau de parfum created by renowned perfumer Quentin Bisch. The layered scent incorporates notes of vanilla, galbanum essence, black currant accord, aldehydes, orris butter, labdanum and orange blossom. Shop it for $300 (100 mL) and $235 (50mL) at byredo.com.

Youth to the People’s ‘Superfood Retinol’

Skin-care brand Youth to the People introduced a new formula, Superfood Retinol Plant Protein Balm ($58), this week. Described in press materials as a “two-in-one treatment that merges the regenerative power of a retinol serum with the rich, comforting hydration of an overnight balm,” the formula incorporates 0.1% retinol, niacinamide, a vegan collagen peptide and superfood ingredients like green tea, spinach and kale. It’s even gentle enough to use on your neck. Shop it at youthtothepeople.com and sephora.com.

Josie Maran Drops Bed-Inspired Body Care

Josie Maran expanded its popular argan oil-based body butter line with a new scent, dubbed “…In Bed” ($62 for 13.5 oz refill pouch; $36 for 6 oz; $16 for 2 oz). Inspired by “the feeling of cloud-soft sheets, open windows and a morning that unfolds at its own pace,” the scent incorporates notes of whipped vanilla milk and cashmere musk. Shop it at josiemaran.com and sephora.com.

Ilia Launches Waterproof Eyeliner

Ilia unveiled its latest makeup product, Thru Line Waterproof Eyeliner ($26), this week. Touted as a “high-performance, 24-hour wear liner designed for sensitive eyes,” the formula reportedly glides on smoothly before setting and is housed in a sharpenable pencil made from upcycled coffee bean husks. Shop it in 10 shades (in a variety of both matte and shimmery finishes) at iliabeauty.com and sephora.com.

Dibs Beauty’s First Complexion Launch

Dibs Beauty launched its first-ever true complexion product, the Edit Stick Brightener & Concealer Duo ($32). The dual-ended stick features two cream formulas: “a brightener designed to reduce the look of fatigue and redness, and a hydrating concealer that evens tone, blurs imperfections and conceals dark circles with buildable, skin-like coverage,” per the brand. Shop it in 20 shade combinations at dibsbeauty.com.

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Each month, Fashionista editors try a *lot* of beauty products. And while not every formula we test is a winner, we’re constantly unearthing new favorites. Here, we’ve rounded up our latest hair, skin, fragrance, wellness and makeup discoveries — whether fresh-to-market drops or merely recent additions to our personal routines.

With humid heatwaves, torrential downpours and blankets of wildfire smog descending upon NYC this month, team Fashionista’s skin has been through the wringer. Before we schedule much-needed spa trips, our refreshed beauty routines are coming to the rescue.

Our updated skin-care regimens included a gentle exfoliating scrub with magnesium flakes, a soothing oat cleansing balm, a clarifying enzyme mask and a moisturizing massage bar. Fragrance stood out as one of our favorite categories this month, with our editors reaching for a woodsy (non-headache-inducing!) perfume oil, a comforting gourmand inspired by Korean sweets and a smoky floral scent designed for “Hot Girl Summer.” As for our makeup finds, a creamy semi-matte lip liner and a luminous finishing powder emerged as our summer must-haves.

Ahead, see (and shop!) our team’s standout beauty discoveries from July.

NuFace Mini+ Starter Kit, $250, available here: “It’s almost shocking how small and lightweight the mini NuFace is. It’s ideal for summer travel and was a game-changer for the out-of-town wedding I was in this month. After the flight and welcome party, my skin needed some serious toning and de-puffing, and it got the job done in minutes.” —Dhani Mau, Editor in Chief

Sofie Pavitt Face Studio-Smooth Microdermabrasion Treatment, $44, available here: “After coming of age during the Ruin Your Face With Apricot Scrub Era, I’ve been largely anti-physical exfoliant when it comes to my neck and up. But due to a lovely combination of travel, wildfire smog and NYC’s peak summer disgustingness, my skin was looking particularly congested and dull this month. Enter: This gentle-yet-effective scrub, which relies on magnesium flakes to slough skin, alongside PHAs to draw moisture back in. Some weird textured bits I’d had around my jawline and nose disappeared after a single use — so satisfying.” —Steph Saltzman, Beauty + Style Director

La Beauté Louis Vuitton Lip Crayon, $58, available here: “Leave it to Dame Pat McGrath to create my new favorite lip liner. The trailblazing makeup artist was named Louis Vuitton’s Creative Director of Cosmetics in March 2025 and has turned out hit after hit since. The LV Lip Crayon is creamy and buildable, with a semi-matte finish that keeps it looking fresh for hours without feeling dry or flaky. My favorite shade is Nude Rêverie, which the brand calls a ‘nude infused with muted rose undertones.’ Unfortunately for my bank account, I now need the complementary lipstick.” —Elizabeth Denton, Deputy Content Editor

The Inkey List Oat Balm Cleanser, $17, available here: “With sweat, makeup and SPF teaming up to terrorize my pores this summer, I need my cleanser to work overtime. This soothing formula — powered by 5% oat kernel oil — is up for the task, and without leaving my sensitive skin feeling parched or irritated. It melts away impurities with ease, bolstered by a natural wax blend to smooth skin and sea buckthorn oil for a boost of antioxidants. With the dog days of summer soon approaching, I’m already a couple of washes away from squeezing out every last drop of this cleanser.” —Catie Pusateri, Staff Writer

Megan Thee Stallion Hot Girl Summer Parfum, $84, available here: “If I can’t be Megan Thee Stallion, then I guess I can settle for smelling like her. Her first-ever fragrance launch is everything I’ve been looking for in a summer scent: floral yet woody, thanks to notes like coconut milk and orchid. Anytime I spritz it on, I’m mentally transported to relaxing at a beachside resort. And I really appreciate how the smell lingers hours after the initial spritz.” —Janelle Sessoms, Staff Writer

Lush After Massage Bar, $15, available here: “I’ve fallen victim to the body glow craze on TikTok, and it has now seeped into my nighttime routine. After watching countless videos of girls sweeping this bar over their décolletage and consequently looking like glazed donuts, I knew I had to get my hands on it. Not only does the bar soothe my skin in all the ways it prophesied about, but I smell incredible after. I like to layer it as the last step on my body, following a moisturizing lotion.” —Neia Dizon, Editorial and Multimedia Intern

Le Prunier Plumtox Clarifying Enzyme Mask, $85 $77, available here: “The exfoliating products that work best for me tend to be the gentler ones, like this creamy mask which combines Le Prunier’s proprietary hydrating, antioxidant-packed plum extract with fruit acids (also plum-derived) and a purifying-yet-soothing mud sourced from Austria. Together they create a lovely purple hue and an effective mask that I know won’t irritate my skin.” —Dhani

Caudalie Vinoperfect Dark Spot Niacinamide Moisturizer, $65, available here: “Caudalie is one of those brands I feel like people should be way more obsessed with, and this lightweight, potent moisturizer is a perfect example why. Spiked with multi-tasker niacinamide (good for breakouts, evenness, large pores, dark spots) and viniferine (an antioxidant-rich proprietary brightener the brand makes from grape vine sap), it’s an ideal daytime formula to keep skin smooth, hydrated and bouncy while improving tone and texture over time.” —Steph

Ilia Soft Focus Finishing Powder, $44, available here: “In our modern ‘no-makeup makeup’ era, powder gets a bad rap. Sure, it can veer into cakey territory when applied with a strong hand, but it’s a necessary step for my oily-skin comrades. This lightweight pressed powder reimagines the makeup-setting experience with a ‘skinification’ formula of squalane (to boost elasticity), edelweiss extract (to smooth the skin) and a ‘soft focus complex’ (to blur via light-filtering powders). The result? A luminous, long-lasting finish that keeps makeup in place without separating or turning chalky.” —Catie

Elorea Cloud Daze Eau De Parfum 50ml, $160, available here: “When I visited Elorea’s first Los Angeles store, I was impressed by how the New York-based fragrance label reimagines Korea’s centuries-old perfume heritage through modern, genderless scents. And since I took home Cloud Daze Eau De Parfum, I haven’t been able to stop wearing it. Inspired by two iconic Korean treats, the fragrance pairs the creamy, lightly fermented aroma of makgeolli with the toasted sweetness of dalgona candy.” —Elizabeth

Dae Dreamriser Volumizing Mousse, $30, available here: “At a recent hair appointment with Dae, I had an epiphany: I’ve been using far too little mousse. My thick, wavy hair needs a handful of product to actually achieve lasting volume, not the bite-sized dollop I’d been applying. Now that I’ve corrected this years-long user error, Dae’s lightweight mousse delivers the drama I’ve been seeking with some help from capilipid, a hair-care ingredient formulated with olive leaf extract and glycerin to boost volume and hydration. Plus, the sweet-smelling mousse also protects hair from heat damage up to 450℉.” —Catie

The Ordinary AHA 30% + BHA 2% Peeling Solution, $10, available here: “This peel is not in my weekly rotation, but is my guiding light when I feel like the pores on my nose have become a bit too congested. There’s a strict 10-minute rule I abide by when using the treatment (learned the hard way when I first bought it), and it refreshes my skin like no other.” —Neia

Maison Louis Marie Perfume Oil in No.4 Bois de Balincourt, $17, available here: “After abstaining entirely from perfume for years due to migraines, I’ve started to gently dip my toes back into the space via perfume oils, which many find to be less irritating than eau de parfums. So far, this scent (which matches my favorite candle from the brand) is a winner: Several dabs later, I have no headaches to report. Plus, the smaller size is a dream for travel or just throwing into a purse.” —Dhani

Hanni Water Balm in Wildwood Vanille, $37, available here: “This month has been disturbingly humid in NYC, and this hydrating, mist-on liquid body moisturizer has become a highlight of my routine. The aptly-named ‘water balm’ goes on in a clear, featherweight layer and absorbs in just a few seconds, imparting aloe leaf and red algae extracts and glycerin to hydrate. But it’s the limited-edition scent that got me: The blend of sandalwood, vanilla, musk and woody vetiver is subtle, nuanced and just earthy enough that it doesn’t feel confectionery.” —Steph

Live Tinted Hueguard Invisible Body Mist SPF 50, $26, available here: “A lot of SPFs say they’re invisible, but my smudged black leather bags tell a different story. However, Live Tinted’s SPF 50 lives up to its ‘invisible’ claim, while also featuring a hydrating formula packed with niacinamide, goji berry, grapeseed oil and vitamin E. With its fast-drying finish, lightweight feel and coconutty scent, I’ve been spraying this on all summer long.” —Catie

La Bonne Brosse N.03 The Gentle Scalp The Essential Soft Mini Hair Brush, $103, available here: “Literally all my handbags have charms on them these days — and I like it that way. My newest one is not only chic but actually useful: a mini version of the French luxury hairbrush known for its colorful, sculptural handle. It smoothes out my messy strands on the go and makes even the most basic bag look cool. At around $100, it’s still pricey for a brush, but it’s an easier entry point than the full-size versions.” —Elizabeth

LYS Beauty Self-Love Edition 11-Piece Eye Shadow Palette, $39, available here: “Now this is peak pigmentation. LYS Beauty’s new eye shadow palette packs a colorful (and long-lasting!) punch with grounding neutrals and bold shimmers. My MVP is ‘Radiate,’ a pinkish champagne shimmer that glides on like butter and lights up the lid. For those days when an all-matte look is the move, I’ve blended out ‘Never Too Much’ — a deep chocolate brown — into a beautifully diffused smokey eye.” —Catie

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This shift follows a wave of big-box store closures (think Macy’s, Dollar Tree and Joann) over the past year, while independent retailers have opened more doors in the same period. Though the market may still seem oversaturated with chain stores, independent retail actually accounts for more than 50% of retail locations in every U.S. state, and 65% of U.K. retail, according to Faire. Now, these retailers have an opportunity to further expand their influence by leaning into what makes them unique. Here’s what’s cementing their rise:

Taste and Trends

“We see it happening already: Independent retailers succeed by stocking distinctive products that reflect their own point of view and their community’s character, something a chain buying centrally for hundreds of stores can’t replicate,” Faire Chief Revenue Officer Jennifer Burke tells Fashionista over email. “The playbook is to double down on that, not compete on price or scale.”

Independent retailers are often the first to take a chance on up-and-coming brands and viral trends, leading to a differentiated and thoughtfully curated selection. Since they’re typically sourcing for a single location, rather than a nationwide fleet of flagships, they’re able to act quickly. For example, independent retailers were already stocking the “squishy” trend (see: NeeDoh Advent Calendar and various squishy toys) by the time searches for “squishy-related” terms surged more than 400% on Faire’s website in Q2.

Embracing Local Community

Faire reports that this renewed interest in independent retail is also fueled by two major shifts in consumer behavior: community and local travel. Consumers — especially Gen Zers, Burke notes — are increasingly looking at physical retail as social spaces that offer a respite from doomscrolling and Amazon rabbit holes. This appetite for IRL retail shines through in Faire’s data: Across the globe, brick-and-mortar and multichannel retailers grew their wholesale purchasing at roughly 2.2x the rate of online-only stores in Q2 2026.

As domestic travel rises, independent retailers also contribute to the inimitable local flair of their hometowns: Tourists may head to the Hamptons for coastal-inspired staples or to Arizona’s deserts for authentic Western ready-to-wear. Independent retail growth is also evidently following Americans as they move into Sun Belt towns like Auburn, AL and Augusta, GA. Sturgeon Bay, WI, emerged as the city with the highest share of retailers growing wholesale purchasing in the U.S. at 84.4%, followed by Scranton, PA, at 79.4%. This shift is also being observed internationally: The U.K., Australia, Germany, Canada and France have all seen smaller cities outpace major metros in terms of wholesale growth.

“Walking into an independent store, you stumble onto something you didn’t know to look for, and a real person can tell you the story behind it,” Burke says. “That kind of serendipitous discovery is something e-commerce still can’t fully replicate, and it’s a big part of why people are re-engaging with their local main streets.”

Sourcing & Tariffs

Burke also points to an opportunity for small brands who may not be finding sufficient retail pickup or sell-through in big cities or online these days. “Small towns aren’t a lesser launch market; they actually carry an outsized share of what we call ‘Scouts’ on Faire — retailers most willing to bet on new brands,” she explains. Within the U.S., small and rural states like Mississippi, North Dakota, Maine and Hawaii had the largest share of of them.

Fashion and beauty brands would be wise to consider these nontraditional, off-the-beaten-path retail opportunities. “Fashion and beauty are increasingly showing up in gift shops, cafes and other non-traditional retail, and the data backs that up in a big way,” she continues. For example, gift shops are the top buyers of beauty products on Faire, outpacing salons and spas by 5%. In fashion, gift shops and general stores rank as the second- and-third largest buying categories overall.

President Donald Trump’s (unconstitutional) 2025 tariffs also had an impact on the indie retail landscape, but not in the way you might expect: Demand for “Made in U.S.A.” labels spiked once tariffs went into effect, leading more retailers to buy more U.S. products. Following the president’s latest tariffs, U.S. exports to Canada are showing signs of a rebound: Share of spend on U.S. products rose 1.7 points in Q2 of 2026 on a same-store basis.

Overseas imports continue, but they’ve gotten more strategic and intentional. “Country of origin has become shorthand for quality in these categories: Italian leather, Moroccan weaving,” Burke says. “That association carries more weight with the customer than any individual brand name, meaning customers won’t want to compromise on a local substitute.”

Bottom line: The indie retail renaissance has legs, and the industry should pay attention. “Given how crowded fashion and beauty are right now — fuller shelves, louder claims, buyers everywhere hunting for something differentiated — the retailers who win are the ones treating that speed and curation as the whole strategy, not a nice-to-have,” Burke says.

Read Faire’s full report here.

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Fashionista’s audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.