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Fall is the perfect time to reset your beauty routine. As the weather cools down, many of us trade lightweight summer products for richer skin care, rethink our hair routines as static takes the place of humidity and start thinking a bit more about cozy self-care. It’s also a good excuse to take stock of the beauty and grooming tools we use every day, and maybe finally replace the ones that have been sitting on the bathroom counter for a bit too long.

Fortunately, Laifen just rolled out its major discounts for Amazon Prime Day. The personal-care brand is known for its lineup of high-performance tools designed to make our everyday routines a lot more efficient, such as high-speed hair dryers, electric shavers and toothbrushes that even your dentist will approve of. And on Oct. 6 and 7, many of those items are up to 30% off. (Plus, there are a few more surprise deals — keep reading.)

The sale spans several categories (hair, grooming and oral care), making it great for anyone looking to give their fall routine a refresh or start holiday shopping for friends and family early. But it’s only for 48 hours, so don’t wait.

Shop the Laifen Prime Day deals

Laifen SE 2 Hair Dryer in White, $150 $112.50, available here: Thanks to a high-speed motor and negative-ion technology, this dryer helps dry strands quickly while reducing frizz and static. It also features “intelligent temperature control” and three magnetic attachments for a customizable blowout no matter your style.

Laifen Swift 4 High-Speed Ionic Hair Dryer, $200 $170, available here: This high-speed dryer is designed to cut down on drying time while helping minimize frizz and static. Who doesn’t need that? Its powerful airflow, negative-ion technology and temperature control make it a practical upgrade for faster, smoother-looking hair with overall less damage.

Laifen P3 Pro 3-Blade Travel Electric Shaver, $180 $126, available here: Although this electric facial shaver is technically made for men (and makes a great gift), anyone can use it for a smooth, tug-free shave. Its real-time power adjustment helps maintain consistent performance as you move across the face.

Laifen Wave Pro Toothbrush, $130 $104, available here: With 66,000 vibrations per minute and 60-degree oscillation, this electric toothbrush is designed to deliver a thorough clean while a smart pressure sensor helps prevent brushing too hard. It comes with two brush heads and a storage bag.

Laifen AutoCurl Curling Iron, $100 $80, available here: This automatic curling iron takes the guesswork out of styling, detecting hair placement and creating curls in seconds. Like the brand’s other tools, the ionic technology helps reduce frizz and static, while three heat settings let you customize the temperature for your hair type.

Laifen Glowy Vanity Mirror, $130 $104, available here: With 64 full-spectrum LEDs and up to 1,450 lux of brightness (it’s bright), this vanity mirror provides clear, true-to-life lighting for makeup, skin care and your GRWMs. It also features three color temperatures, six brightness levels and hands-free auto-lighting for a more customizable setup.

Marc Jacobs’ Post-LVMH Plan

Marc Jacobs’ namesake label is beginning a new chapter under WHP Global and G-III Apparel Group, which acquired it from LVMH this year. G-III CEO Morris Goldfarb has pledged to preserve the runway shows and the Spring Street headquarters, while setting a goal of lifting the handbag-heavy business to $1 billion in sales. Though, some full-price stores could be shuttered. Jacobs, who has about two years left on his contract, hopes the partnership will be built on mutual respect and will revive a lower-priced ready-to-wear line. {Business of Fashion/paywalled}

Why Bootleg Merch Is Thriving

Unlicensed Harry Styles and Knicks apparel is selling on New York streets, where vendors outside Madison Square Garden and other venues charge far less than official merchandise, which can cost $50 to $85 a piece. High licensing costs and bland official designs have opened a door for knockoffs to fill the gap. Fans often buy both, picking up an official souvenir at a pop-up or concert and a cheaper, more creative bootleg on the way out. {Vogue Business/paywalled}

L’Oréal Hires Restructuring Advisers Over Talc-Related Claims

L’Oréal’s U.S. unit has hired restructuring advisers Weil Gotshal & Manges and Ducera Partners to explore ways to handle mounting U.S. legal liabilities tied to talc and other chemical ingredients used in some of its products. One option under review would move the tort liabilities into a separate entity and sell it to an outside investor. This would allow L’Oréal to transfer responsibility for the claims to a new owner. {Wall Street Journal/paywalled)

Norway Moves to Restrict Smart Glasses in Public

Norway’s government plans to introduce a temporary ban on camera-equipped smart glasses in public venues such as parks, beaches, museums, schools and gyms, though private use would still be allowed. The minority Labour government needs support from other parties to pass the bill, and it has also tasked an expert group with drafting permanent rules. “I am worried that new, powerful technology is being introduced where people risk being photographed, filmed or audio-recorded without knowing it,” Digitalization and Public Governance Minister Torgeir Micaelsen said in a statement. {Reuters/paywalled}

Swedish Stockings Eyes U.S. Growth

Swedish Stockings is stepping up its U.S. push with its first American pop-up in New York, running from Oct. 7 through Oct. 18. At its pop-up, it will pre-launch two new versions of its $65 Roxana Tiger Tights, co-designed with Leandra Medine Cohen. The privately owned company says its U.S. direct-to-consumer revenue rose 37% from January through September, and it plans more designer collaborations early next year. {Glossy/paywalled}

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Meet the Wavytalk Sculpt Time Microcurrent Facial Device, Wavytalk Glow Time LED Face Mask and Wavytalk Bare It IPL Hair Removal Device.

Best for a Five-Minute Facial Lift

Wavytalk Sculpt Time Microcurrent Facial Device

Best for: A more sculpted-looking jawline without a lengthy routine.
Consider if: You want targeted treatments for several skin concerns in one tool.

Why it wins: Wavytalk’s newest launch promises visible results in as little as five minutes, with presets that take the guesswork out of getting started. Bio-Rhythm Microcurrent™ cycles between engaging and releasing facial muscles to keep them actively stimulated. Think of it as a rhythm of work and rest, designed to make each short treatment count.

Three heads let you get specific: Y-Shaped for cheeks and jawline, Teardrop for the forehead, T-zone and smile lines, and Refine for the sides of the nose and between the brows. Powered by six technologies, five modes — Cleanse, Lift, Infuse, Renew and Refine — cover cleansing, facial sculpting, skin-care absorption, firmness and the look of pores and texture.

SHOP ON AMAZON / SHOP WAVYTALK

Best for a Hands-Free Skin-Care Break

Wavytalk Glow Time LED Face Mask

Best for: Turning 10 minutes of downtime into skin-care time.
Consider if: You want multiple light settings in a flexible silicone mask.

Why it wins: There’s no wand to hold or move around your face. Glow Time’s 456 LEDs offer red plus near-infrared for fine lines and firmer-looking skin, blue plus red for blemish-prone skin, and amber for visible redness and dullness. Eye pads and a ten-minute auto shutoff round out the setup. Follow the recommended schedule; consistency matters.

SHOP ON AMAZON / SHOP WAVYTALK

Best for Cutting Back on Shaving

Wavytalk Bare It IPL Hair Removal Device

Best for: Anyone tired of planning around the next shave.
Consider if: Your skin tone and hair color suit IPL, and you’ll follow the treatment schedule.

Why it wins: Bare It pairs 24J Dual-Pulse technology with contact cooling and a Precision Roller. Auto mode covers larger areas; Manual mode offers control for smaller spots. Wavytalk says a full-body session takes under ten minutes. Hair reduction takes repeated use, so patch-test first and follow the manual.

SHOP ON AMAZON /  SHOP WAVYTALK

Pick the upgrade you’ll actually use. Compare current Amazon and Wavytalk offers through the links above.

Hero Products: Cris ($4,900), Laurene ($2,680), Gia ($3,024), Serena ($3,960)
In-Store Stockists: Lovely Bride — NYC; Seattle; Washington, D.C.; L.A.; Honey Bridal
PR Representation: MVC Communications
How to get in touch: studio@om-designstudio.com

Origin Story

Founded by designer Ou Ma, Ouma Atelier is a Vancouver-based bridal and eveningwear house known for its modern couture aesthetic, blending architectural silhouettes with romantic, feminine details. The brand creates made-to-order gowns, separates and accessories that celebrate individuality through thoughtful craftsmanship, refined textures and contemporary design. Ouma’s collections draw inspiration from art, heritage and the poetry of personal expression, offering a fresh take on modern bridal fashion.

At the heart of Ouma is a commitment to sustainability. Every piece is designed and crafted in the brand’s Vancouver atelier using a zero-waste philosophy, with careful pattern placement, limited production runs and the repurposing of fabric remnants into accessories and keepsakes. This conscious approach allows Ouma to merge luxury with responsibility while maintaining exceptional quality and craftsmanship.

Recognized for its quiet sophistication and fashion-forward perspective, Ouma has grown from a custom bridal studio into an internationally stocked label. Brides favor its designs for gowns that feel effortless, artistic and deeply personal — pieces that honor tradition while embracing modern self-expression. 

Also seen on several recent runways, this roomy, tapered-at-the-bottom silhouette has quickly become the fashion crowd’s trouser of choice across a wide variety of aesthetics. Take, for example, Tracee Ellis Ross and Gabriella Karefa-Johnson’s understated monochrome styling choices: Each style star put her own twist on a sporty version of the garment, with the former pairing the pants with a cozy knit and the latter adding a vintage Britney Spears tee for good measure.

Related: Milan Fashion Week Street Style Evoked a Sexy, Modern ‘Mad Men’

Other PFW attendees chose balloon pants rendered in rich velvet, structured wool, stretchy jersey and dressy satin. When it comes to styling, the right footwear is key to balance out the balloon pants’ bottom-heavy appearance: The Paris street-style crowd wore them with heeled thong sandals, Tabi flats, pointed-toe boots, soccer shoes and slim brogues.

Keep scrolling to see all the ways PFW showgoers styled balloon pants for the Spring 2027 shows.

View the 15 images of this gallery on the original article

https://open.spotify.com/episode/0FcRBgIOIz4h0KbvIzHNOR?si=GRybNfISSBG1wpG_i7YleA

While preparing to graduate with a degree in pre-med biology, Cassey Ho taught Pilates on the side and started a YouTube channel for her students called Blogilates in 2009. After unintentionally tapping into an online audience beyond her real-life students (Blogilates now boasts more than 11 million YouTube subscribers), Ho began designing her own activewear pieces to wear in her videos, and officially launched her label Popflex in 2016. A decade later, Popflex is one of the leading activewear brands in the space, known for viral designs like its Cloud Hoodie and Pirouette Skort.

In 2023, Shein took notice and duped Popflex’s Pirouette Skort, a sheer tiered skirt concealing inner shorts. In response, Ho successfully patented her design. Just over a year later, Taylor Swift wore the Popflex skort in her “I Can Do It With A Broken Heart” music video; it sold out “in a matter of minutes,” according to Ho. With the patent, Ho was now able to protect the design against fast-fashion dupes that often arise when a product goes viral.

“If I don’t fight to protect my design, people are just going to walk all over me,” Ho said during our conversation. “So it’s a lot of emotional energy to deal with this, but at the same time, by fighting for my design, I also speak up for other independent designers who may not have the platform to speak about these things that happen all the time, unfortunately.”

On The Fashionista Network, Ho also discussed solving for common activewear woes in her designs, testing Popflex’s sizing guide on real consumers, launching Blogilates for Target in 2025, repurposing fast-fashion dupes of her designs and more. Watch the full interview on YouTube below.

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

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About Us: WWAKE is an award-winning fine jewelry brand based in Brooklyn, New York. Since our founding in 2013, we have dedicated ourselves to a unique brand experience characterized by transparent sourcing, open communication, and local manufacturing. We view our jewelry as a connection between you, the earth, and every hand involved in its creation.

Role Overview: The Temporary Shipping & Logistics Coordinator supports WWAKE’s logistics operations during our busiest seasons. Reporting to the E-comm Manager and Inventory & Logistics Specialist, this role is responsible for ensuring the timely and accurate fulfillment of both web and wholesale orders. The ideal candidate is reliable, highly organized, and thrives in a fast-paced environment with a keen attention to detail. This temporary role will be active from November 11th, 2026, to December 23rd, 2026.

Key Responsibilities:

Order Fulfillment & Shipping Coordination:

• Accurately pick, pack, and prepare all outgoing orders with care and efficiency
• Ensure all packages meet WWAKE’s presentation standards and shipping timelines
• Track shipments and confirm delivery when needed
• Coordinate with carriers (UPS, FedEx) to ensure timely pickups and deliveries
• Communicate any shipping delays, inventory issues, or packaging needs to the Inventory & Logistics Specialist and E-comm Manager

Inventory & Packaging Support:

• Monitor and restock packaging supplies, flagging any low-stock items in advance
• Maintain an organized and clean shipping station
• Support basic inventory tasks as needed, including counts or audits during high-volume periods

Internal Communication & Operational Support:

• Collaborate with the Logistics and E-Comm teams to prioritize daily tasks and shipping needs
• Follow and help refine shipping and packaging processes to ensure consistency and accuracy
• Support the team with flexibility, especially during holiday surges or time-sensitive projects

Qualifications:

• 1+ year of experience in a shipping, logistics, or administrative role
• Must be able to work up to 40 hours per week.
• Excellent organizational skills and close attention to detail
• Strong verbal communication and a collaborative mindset
• Self-starter who is dependable and responsive under pressure
• Familiarity with Pirate Ship is a plus
• Ability to lift and move boxes up to 40 lbs

Compensation & Benefits:

• $25 per hour 
• Accrued paid sick leave

Application Process: Please email your resume to careers@wwake.com with the subject line “Temporary Shipping & Logistics Coordinator.” We look forward to hearing from you!

@wwake

Virginie Viard Reflects on Being Fired From Chanel

In her new book, “Un Regard: Une Vie Chez Chanel” (loosely translated to “My Life at Chanel”), Virginie Viard opened up about the emotional aftermath of being unexpectedly fired as Chanel’s creative director. She wrote that she was caught off guard by the sudden dismissal and was hurt that the company implied her work was unremarkable. She also suggested she received harsher criticism than her male peers. Viard concluded that she’s proud of the work she’s done, is in a happy place and is ready to work again. {WWD/paywalled}

Miuccia Prada Talks Succession Plans and Her Legacy

In an interview with Business of Fashion’s Tim Blanks, Miuccia Prada revealed that while her eldest son, Lorenzo, is her designated heir, she doesn’t want her children to feel pressured to join the family business if they aren’t passionate about it. She also discussed balancing her responsibilities at Miu Miu and Prada, what she wants to be remembered for, the importance of living in the present and how she handles running an ultra-luxury brand while the world faces poverty and war. {Business of Fashion/paywalled}

CFDA Announces Presenters for Its 2026 Fashion Awards

The Council of Fashion Designers of America (CFDA) has revealed the nominee award presenters for the American Designer of the Year categories at the 2026 CFDA Fashion Awards. They are: Lupita Nyong’o presenting the American Womenswear Designer of the Year award; Matt Damon presenting the American Menswear Designer of the Year award; Naomi Osaka presenting the American Accessory Designer of the Year award; and Cole Escola presenting the Google American Emerging Designer of the Year award. The Awards will take place on Nov. 2 at the American Museum of Natural History in New York City. {Fashionista inbox}

Unpacking Frasers Group’s Acquisition Strategy

In an interview with Vogue Business, Frasers Group CEO Michael Murray breaks down what the company is accomplishing following its acquisition of Harvey Nichols and The Webster. With the former, Frasers Group plans to focus on Harvey Nichols’ brick-and-mortar footprint, starting with locations in Edinburgh and Manchester. Meanwhile, with The Webster, Frasers Group is focused on establishing flagships in key cities and then creating a more scalable Webster store format in “second-tier cities.” Murray also shared that Frasers Group is trying to buy a majority stake in Hugo Boss. {Vogue Business/paywalled}

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“We didn’t do a lot of research about the best city to do the first store in,” Djerf tells Fashionista of the new flagship. “It’s always about the gut feeling, and New York is such a special place for us.”

The 29-year-old Swedish influencer, who launched Djerf Avenue with her fiancé Rasmus Johansson in 2019, cites community events such as the brand’s Guggenheim fashion show as an inflection point for her company, which did $36 million in sales in 2024.

Although a workplace harassment scandal threatened to throttle Djerf’s momentum, she managed to soften the blow by addressing the allegations — including claims of “bullying” and a “degrading” work environment — head-on. Acknowledging her shortcomings in a public apology, as well as a series of interviews, Djerf chalked it up to being a young, inexperienced first-time founder. Plus, Djerf Avenue’s rapid pace of growth made it challenging to scale.

With the appointment of seasoned retail consultant Nanna Hedlund as interim chief executive officer in 2025, the company promptly expanded its human resources department and created a work environment task force, allowing employees to submit anonymous surveys as feedback. Hedlund stepped down as interim CEO in February 2026 and now sits on Djerf Avenue’s board.

Djerf bounced back with a successful Selfridges pop-up in London a year after the exposé. Within hours of opening, Djerf Avenue purchases made up 70% of the floor’s sales, outpacing even Kim Kardashian’s Skims.

Perhaps it’s a testament to the quality of Djerf’s products, which are produced in Europe (Portugal, Italy and Sweden, to be exact) and available in sizes XXS to 3XL at a mid-range price point. She successfully expanded the brand beyond clothing and accessories, introducing homeware and beauty products that bolster Djerf Avenue’s mission to serve as a “big sister” to its customers.

This thread also runs through the new NYC boutique, which Djerf said is staffed with employees familiar with the sizing, fit and fabrication of each item.

“As a consumer myself — I’ve shopped in so many stores — the level of expertise [among sales associates] can look very different,” Djerf explains. “Sometimes you walk into a store and you don’t really feel welcome. That’s something we absolutely do not want, and it’s something we learned very quickly with our pop-ups. I wanted to bring Scandinavia to New York but I don’t want it to feel so cold and minimalistic that you’re scared to sit on the couch.”

The layout of the store, rendered with help from LEAP Architecture, was primarily designed by Djerf herself and takes inspiration from her island summer home in Sweden. (Think warm woods, lots of natural light and high ceilings.) The shop is also decked out in the brand’s best-selling hand-painted prints in the form of decorative drapery and upholstery.

The boutique is stocked with pieces Djerf Avenue fans know and love, such as its best-selling line of Go Slow pajamas and ready-to-wear staples like the Weekend Blazer. Shoppers will also be treated to a selection of in-store exclusives, including playing cards, reusable water bottles and yellow cab keychains.

Teaming up with local vendors was an integral part of Djerf Avenue’s pop-up strategy, a tradition that the new store is upholding. For opening weekend, Leon’s Bagels and Bluestone Lane returned to serve up strawberry bagels and matcha (a nod to the brand’s popular Summer Berries collection). Such collaborations are expected to be a consistent feature of the flagship.

With brick-and-mortar retail and in-person brand experiences on the upswing, now felt like the perfect time to start building out Djerf Avenue’s physical footprint. What’s more, the label’s typical customer purchases a higher quantity of items in-person as opposed to when shopping virtually.

“You get so much information from the customer that is incredibly important for growing the business and evolving as a business owner,” Djerf said of operating a standalone boutique. “When people try things on, you can stand in the store and immediately hear their first reaction. That’s something you can’t get when they purchase online.”

The Djerf Avenue flagship is now open at 25 Bond St. in New York City, Monday through Saturday from 11 a.m. to 7 p.m. and Sunday from 12 p.m. to 6 p.m.

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Related: Following Steven Kolb’s Resignation, CFDA Names Hildy Kuryk as Interim CEO

Related: Unlike His Met Exhibit, John Galliano’s Zara Collab Has Come to Fruition

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Related: The 13 Best Beauty Products Fashionista Editors Tried in September

Related: Fashionista’s September Shopping List: 16 Items Our Editors Love

Related: Milan Fashion Week Street Style Evoked a Sexy, Modern ‘Mad Men’

Related: Fashionista’s 9 Favorite Spring 2027 Collections From Milan Fashion Week

Related: Joseph Altuzarra Brings His Literary Influences and Balloon Pants to Old Navy

Related: Tommy Hilfiger and Calvin Klein Were New York Fashion Week’s Most Talked-About Brands

Related: How To Make It as a Fashion Photographer

Related: Getting Into Beauty Retail Is Difficult — Staying There Is Even Harder

Related: This Italian Jewelry House’s Milan Atelier Is Hidden in Plain Sight

Related: Mckenna Grace on Luxury Lip Oil, Drugstore Mascara and Dressing for Comfort

Related: Weekly Drop Watch: Sézane, Thom Browne x Bose, Ilia and More

Homepage photo: Dia Dipasupil/Getty Images

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Nike Cuts Jobs Under New ‘Pace’ Restructuring Plan

On Thursday, Nike announced a restructuring plan called “Pace” that will cut jobs next year and consolidate its four geographic regions into three, after quarterly sales fell 4% to $11.2 billion. The company expects the plan to save $2.5 billion by fiscal 2031 at an implementation cost of $1 billion, including $300 million in severance. Sales in Greater China dropped 22% — the fifth straight quarterly decline in the region. Nike expects full-year revenue to fall by a high-single-digit percentage. {Nike; Business of Fashion/paywalled}

Sycamore Close to Selling Boots for $9 Billion

Sycamore Partners, the private equity firm that took control of Boots by acquiring its parent company Walgreens Boots Alliance Inc. in 2025, is nearing a deal to sell the chain to the Canadian Weston family. The sale would hand over more than 1,800 U.K. stores just weeks after new CEO Alex Baldock started and would end speculation about a London IPO. Boots reported revenue of £7.5 billion ($9.9 billion) in its latest year’s accounts, up 3.2%. {Business of Fashion/paywalled}

ChatGPT Adds Virtual Try-On to Its Features

OpenAI updated ChatGPT Images to version 2.5, adding a virtual try-on feature and a way for shoppers to save items they like in a personal library. Users can upload a selfie and tap “try on” in shopping results, or upload a photo of a style they want to see on themselves. {WWD/paywalled}

How the Target Boycott Impacted Black Beauty Founders

In January, consumers began boycotting Target over its rollback of diversity, equity and inclusion programs. Since then, the retailer has not restored the programs. Sales and traffic have rebounded from the initial slump, but Black-owned brands that rely on Target shelf space may have taken the hardest hit, according to several beauty founders and executives. The debate has been sharpened by the launch of Target Beauty Studio, where only two of 90 brands are Black-owned or Black-founded. {Beauty Independent/paywalled}

Business of Fashion Unveils the BoF 500 Class of 2026

The Business of Fashion unveiled The BoF 500 Class of 2026, adding 100 people to its index of figures shaping the global fashion industry and bringing the total to 1,713 members. Among the new class are designers Dario Vitale and Foday Dumbuya, executives Luca De Meo of Kering and Hillary Super of Victoria’s Secret as well as athletes and entertainers Eileen Gu, Naomi Osaka and Teyana Taylor. All of these new entrants will be honored at a gala at the Shangri-La Paris on Saturday. {Fashionista inbox}

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What’s the opposite of gatekeeping? Welcome to “Payment Processing,” in which we ask stylish, generally cool people who’ve tried it all about their favorite fashion and beauty buys.

When someone tells me they aren’t familiar with Mckenna Grace, I tell them they probably are, no matter what generation they’re from. The 20-year-old has been a working actor for 14 years. She’s perhaps best known for playing young Tonya Harding in “I, Tonya,” her Emmy-nominated stint in “The Handmaid’s Tale” and her roles in two “Ghostbusters” movies. In 2025, she starred alongside her real-life boyfriend, Mason Thames, in “Regretting You,” a film adaptation of Colleen Hoover’s novel, on which she also served as an executive producer.

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And she’s not slowing down. Grace has a handful of buzzy films slated through early 2027 (notably, for this interview: “Scooby-Doo: Origins”), as well as new music; plus, she’s currently the face of Crocs’ cozy fall/winter campaign.

We caught up with Grace on a Crocs set in Los Angeles to chat about her favorite luxury lip oils, drugstore makeup finds and her dreams of having Adéla-pink hair.

What’s a luxury beauty item you’re into right now? Why?

I like the little Dior lip oils, especially because they’ve come out with a lot of purple stuff lately. I’m very much in my purple vibes lately. That’s my era. So I like the Dior purple blushes and their lip oils.

What’s a drugstore/mass market beauty item you love?

Any sort of eyeliner. I especially like getting a nude or a white that I can put on my waterline. I heard somewhere that it makes your eyes pop. But also, I saw it on TikTok actually, I love the L’Oréal Paris Telescopic Mascara.

What’s an accessory you’re eyeing right now?

I’m trying to get more in my sunglasses game… I’ve been looking for any sort of purple sunglasses or things like that, but I’ve loved Miu Miu’s sunglasses lately. I think that they’re really pretty.

What shoes do you want to buy right now?

I walked in and I saw [the Crocs Chalet Clogs] today. They’re so cute with the little ribbons. I feel like it’d be really cute to wear these and get a ribbon that looks like that and put it in my hair.

What’s a fall fashion must-have you swear by?

I love cozy socks. I love knitted knee-high. Right now I’m wearing the sheer one that goes with my Crocs. I love a little grandpa sweater moment. Any sort of cozy thing: a scarf, a sweater, knee-highs.

Have you been influenced by a celeb or influencer recently?

Between Adéla, and there’s this influencer that I really like, I think her name is Miranda Ray. She always has really colorful hair and she’ll pop up on my For You Page every once in a while. It’s making me want to have pink hair, but I don’t think my job would like that. It’s not a product or anything, but I feel like I really want pink or colorful hair.

Of all the characters you’ve played, which one’s wardrobe did you love the most?

I definitely loved [Scooby-Doo’s] Daphne Blake’s wardrobe, and I feel like that’s pretty self-explanatory. Everything in my life is slowly becoming purple. I definitely maybe stole a few items. I did steal a lot of my wardrobe from “Regretting You” because it was really cute, easy, everyday items. And coincidentally, that was Erinn [Knight], who was our costume designer on “Regretting You,” [and] was our costume designer on “Scooby.” So that makes sense as to why I loved both of those characters’ wardrobes.

For our Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights.

Fashion Launches

Sézane Unveils Knitwear ‘Gallery’

Sézane unveiled “The Knitwear Gallery” this week, building on the foundation of knits for which the brand has become known. “First imagined in Paris, The Knitwear Gallery is a floor-to-ceiling installation now found across Sézane Appartements worldwide, transforming the brand’s knitwear offering into a visual study of color, texture and shape,” per a press release. It features the brand’s “essential” styles (pieces available year-round) as well as new silhouettes, such as Leonard ($230), Joseph ($230) and Eli scarf ($115, pictured above). Shop them all at sezane.com. 

Thom Browne x Bose

Bose x Thom Browne’s 2nd Gen Quietcomfort Ultra Headphones launched this week. Inspired by the gray suit, the headphones’ adjustable headband and removable ear cushions are wrapped in cashmere, while Thom Browne’s four bar branding appears along the exterior of the earcups and on the compact zip cashmere carry case. Shop them for $950 at bose.com and thomebrowne.com.

Adina Reyter Fall 2026

Jewelry label Adina Reyter introduced its Fall 2026 collection, titled “Back in the Groove.” Featuring sculptural charms, colored gemstones, new chain foundations, sterling silver pieces and ready-to-wear necklaces, the lineup is available now at adinareyter.com.

Aritzia’s Fall 2026 Leather Collection

Aritzia launched its Fall 2026 leather collection this week, offering new 100% leather and suede pieces such as bombers, blazers, biker jackets, pants and skirts. Shop them all at aritzia.com.

Paige x Morris & Co.

Los Angeles-based fashion brand Paige partnered with historic British interiors brand Morris & Co. and The Huntington to “bring unfinished archival designs by William Morris to life through fashion.” Per press materials, the brand reimagined the Daisy & Oak and Scrolling Tulip motifs from “The Unfinished Works,” a collection of Morris’ incomplete designs preserved in The Huntington’s archives and newly completed by Morris & Co. The result is an eight-pieces womenswear capsule rendered in a fall color palette. Shop the collection at paige.com.

Beauty Launches

Soft Services’ 2026 Gift Offerings

Soft Services introduced Volume II of its holiday Buffing Bar Miniature Collection this week. The limited-edition set, which retails for $39, includes four miniature Buffing Bars in a range of gourmand scents, including two new ones — Eternal Lemon and Cocoa Delight — alongside the returning Green Banana and Affogato L’Orange. Shop the set at softservices.com and sephora.com.

Ilia’s Holiday Drops

Ilia introduced its 2026 holiday offerings this week, featuring a lineup of seven limited-edition sets: The Ethereal Palette ($59), The Mascara Duo ($32), The Mini Eye Stylus Trio ($36), The Limitless Lash Duo ($32), The Mini Lip Sketch + Gloss Set ($30, shown above), The Mini Eye Essentials Set ($36) and The Mini Overglaze Lip Gloss Trio ($25). Shop them at iliabeauty.com, sephora.com and ultabeauty.com.

Snif x Barry’s

Fragrance brand Snif partnered with fitness brand Barry’s to introduce the Red Room Glow Candle, a new signature that will burn in Barry’s studios across the country. Featuring notes of pomegranate, white patchouli, pink pepper, elemi, amber woods, cahsmeran and orcanox, the scent was designed to “[capture] the energy of a Barry’s class itself: high intensity, never overwhelming,” according to a press release. Shop it at snif.co and shop.barrys.com.

Nosh Beauty Makes Its Debut

New beauty brand Nosh made its debut this week with the introduction of The Schmear Whipped Cream Blush ($24). Founded by sisters Brooke and Samantha, Nosh is “inspired by their Jewish heritage and the idea that beauty, like a good meal, is meant to be shared,” according to press materials. The brand’s debut product is a cream blush available in four shades that retail for $24 each. Shop them at noshbeauty.com.

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Founded in 2018 by Milena Bernocco and her son Nicolas Garatti, the Italian high jewelry house specializes in green diamonds. You’ve likely heard of their yellow or blue counterparts (see: the Tiffany Diamond or the Hope Diamond), but what, you may ask, are green diamonds? The rare gemstone’s greenish hue comes from natural exposure to radiation over millennia, resulting in various levels of saturation and clarity. (No, they’re not radioactive; I asked.)

In fact, any colored diamonds are exceedingly rare, as only one out of 10,000 carats of fashioned diamonds displays “fancy color,” according to the Gemological Institute of America (GIA), a nonprofit organization and the global authority on diamonds, colored stones and pearls. But green diamonds rank among the rarest of the rare, second only to red diamonds. Now, Garatti is further positioning itself as the premier destination for the green-tinted gems: It currently owns 60% of the world’s known green diamonds as well as more than 90% of those currently available on the market, per the maison.

For Bernocco, a career gemologist, two factors fueled her decision to go all-in on green diamonds. “The first is the sheer beauty of their color: a magnetic green born from a long, natural process of formation,” she told Fashionista over email, translated from Italian. “The second is our desire to bring these gems the recognition they deserve for their rarity and allure, as they represent the second rarest diamond color in the world.”

View the 2 images of this gallery on the original article

Inside its Milan atelier, Garatti artisans combine traditional Italian craftsmanship with contemporary design to create custom pieces. Bernocco spearheads the design process for each of the label’s capsules, including its Settecento collection (a multi-strand necklace referencing 1700s high jewelry) and its Venezia collection (statement earrings and a necklace inspired by Venetian chandeliers). Unlike many of the industry’s front-facing high jewelry players — Cartier, Van Cleef & Arpels and Tiffany & Co., for example — Garatti firmly commits to its custom, made-to-order business model.

“What sets our brand apart from competitors is the sheer uniqueness of our creations,” Bernocco shared. “We craft exclusively one-of-a-kind pieces, tailored ad hoc for each client, alongside museum-grade collections featured on the world’s most prestigious red carpets.”

As one of its most notable celebrity placements, Garatti’s green diamonds (more than 41 carats of them, worth a whopping $35 million, to be exact), graced the neck of Kate Hudson at the 98th Academy Awards in 2026. Other A-listers like Angelina Jolie, Emma Stone, Gwyneth Paltrow, Penélope Cruz and Lupita Nyong’o have also donned the Italian house’s rare jewels.

Regardless of a prospective client’s means, the atelier’s concealed entryway ensures that not just anyone can waltz in and purchase a multimillion-dollar diamond necklace. Instead, Garatti operates on an invitation-only basis. “The selection of our clientele extends beyond financial standing — even though our creations represent true luxury — and is rooted primarily in moral and ethical values that align with our brand identity,” Bernocco explained. “Our ideal client is a person of refined culture, a passionate patron of the arts and actively engaged in social and humanitarian causes.”

This emphasis on ethical values and transparency continues into Garatti’s diamond sourcing, as the jewelry house uses the Kimberley Process (KP), which is an international initiative established in 2000 to eradicate conflict diamonds from the legitimate trade. According to KP, conflict diamonds are “rough diamonds used by rebel movements or their allies to finance conflict aimed at undermining legitimate governments.” Plus, each Garatti diamond is guaranteed and certified by the GIA. (Translation: No “blood diamonds” here, per the company.)

Despite many high jewelry brands targeting female consumers with glittering necklaces and dangling earrings, the wider gemology industry is largely run by men. While scaling the ranks in her gemology career, Bernocco eventually hit a wall. So, after deciding to go out on her own, she brought in her eldest son Nicolas (along with her younger son Luca) to help open more doors.

“It was by no means an easy journey, but my passion and determination to open up this world to true connoisseurs are what [have] driven me to build our brand,” she said. “From a young age, my son Nicolas — now president of Garatti — supported me in its founding, standing by my side to navigate the challenges and obstacles of this industry.” Though in Bernocco’s opinion, “this kind of art is even more beautiful and better with a feminine vision.”

In an age when lab-grown diamonds are becoming increasingly popular on the jewelry market, Garatti highlights its green diamonds’ exclusivity, permanence and exceptional rarity as its key differentiation points. As the high jewelry maison looks to the future, Garatti is focusing on preserving its time-honored craftsmanship for a new generation. (In fact, one of its in-house artisans is a 19-year-old woman, sitting alongside male colleagues with decades of experience.) 

“As a brand, we are dedicated to educating and inspiring anyone who encounters our world, ensuring that the passion and love for this fine art endure through time,” Bernocco said.

Disclosure: Garatti paid for Fashionista’s travel and accommodations to report this story.

Fashionista’s audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

A prominent retail partnership is no longer a finish line; rather, it’s a starting point, a high-stakes test of whether a brand can finance inventory, absorb tighter margins, satisfy compliance requirements, fund marketing and keep customers coming back once launch-day excitement fades.

Retailers want more than a strong product. They also expect differentiation, an engaged community, reliable fulfillment and a plan for sustained sell-through. Brands, meanwhile, must determine whether the exposure is worth the cash, control and capacity the partnership demands.

What “Retail-Ready” Means Now

“Retail-ready isn’t just having a great product anymore. It’s having a business that’s ready to be put under a microscope,” says Kate Souied, head of marketing at FlutterHabit, which recently entered Sephora. “Retail doesn’t fix your business; it puts it on full display.”

That scrutiny begins before the first purchase order.

Jessica Phillips, vice president of merchandising at Ulta Beauty, says the retailer looks for brands with differentiated innovation, compelling storytelling and an operational foundation capable of translating an existing consumer connection into retail. “Being retail-ready today means much more than having a great product,” she says. “The strongest brands have begun building an engaged community and have the operational foundation and long-term vision to translate that connection into retail.”

Credo Beauty Co-Founder and CEO Annie Jackson starts with an even more basic requirement: a strategy. “‘I’ll take a PO [purchase order] from anyone’ is not a strategy,” she says. A brand should understand which retail partners serve its positioning and can add growth without taking business away from the channels it has already built, Jackson explains. Credo launches only 12 to 15 brands a year, and a clear point of difference is the most persuasive sign of readiness.

At Ulta, success is measured through sales as well as whether a brand attracts new shoppers, encourages repeat engagement and remains relevant across the retailer’s omnichannel ecosystem. For Credo, the calculation is more direct.

Beyond sales, Jackson says, success is rarely measured by anything other than productivity per unit of shelf space. “We can’t afford to run a store like it’s a museum,” she says, pointing to the fixed costs and thin margins associated with physical retail.

Related: How Beauty Became Obsessed With Bold, Expressive Packaging

The Cost of Getting on the Shelf

For founders, the celebratory retail partnership launch announcement can obscure the less glamorous question underneath it: Can the business afford to succeed at said retailer?

Veronica Pedersen, founder of Timeless Skin Care, asked precisely that before expanding into more than 1,500 Target stores. The company estimated how much product it would need, secured raw materials and packaging components and assessed its production capacity for both the initial order and rapid replenishment if the products took off. Its in-house manufacturing gives the brand direct control over quality and production, but the rollout still required systems for purchase-order processing, electronic data interchange and vendor compliance.

“One of the biggest misconceptions is that a purchase order is the same thing as profitability. It is not,” Pedersen tells Fashionista.

Before saying yes to national distribution, founders must determine whether they can finance inventory, support marketing, absorb payment terms and meet increased demand without weakening the rest of the company. Timeless forecasts 12 to 24 months out across direct-to-consumer, Amazon, national retail and international distribution.

Liz Folce, founder and CEO of Nakery Beauty, has observed the same shift over more than 30 years in the beauty industry. Retailers can quickly see what is selling, converting and driving repeat purchases, leaving brands with less time to find their footing.

“You’re not handing a retailer your product and expecting them to build the business for you,” she says. “You need to come with inventory, marketing support, content, sampling, education and a plan to drive the customer to that retailer.”

Those needs create a long list of expenses. Inventory is financed ahead of payment. Packaging may need to change. Then come displays, testers, samples, freight, retailer programs, advertising, education, customer support, potential deductions and additional staffing. If an item sells faster than expected, the company needs more product and working capital immediately. If it moves slowly, cash remains trapped in inventory.

Souied puts the first requirement more plainly: “Cash,” she jokes. “Seriously though, retail is expensive before you ever make a dollar back.”

Building the Retail Engine

That transformation became clear for hair- and scalp-care brand Nutrire while preparing to launch at Ulta through the retailer’s Sparked program. General Manager Kristen Chase says the company was not originally built for wholesale, so preparing for national retail required it to rework its forecasting, inventory planning and fulfillment while developing a trade-marketing capability.

“[P]reparing for Ulta meant rewiring a big part of our operation,” Chase says. “Selling direct to a guest and supplying a national retailer are two different disciplines.”

Nutrire invested in clinical testing, packaging, creator relationships and consumer education while keeping its internal team lean. It also brought all nine products in its scalp-to-strand system to Ulta rather than fragmenting the assortment.

By the end of the process, Chase says, the team understood that retail readiness was less about preparing for a single launch and more about building an engine capable of performing week after week.

Related: Is Private Equity’s Involvement in Beauty Stifling Brand Individuality?

Every Retailer Has Its Own Playbook

Every channel and each retailer demands a different version of retail readiness. While there is of course plenty of overlap, what works for one may not necessarily be true for another.

Folce says Nakery approaches Ulta, Amazon and HSN as separate environments: Ulta depends on physical and digital discovery, packaging, positioning and education. Amazon rewards search visibility, reviews, advertising and conversion. HSN relies more heavily on storytelling and product demonstration.

Timeless, menawhile, takes a similar approach across its retail partners Target, Amazon, Nordstrom and Macy’s. Not every product belongs in every channel, Pedersen says, and more distribution does not automatically equal better distribution.

Ryan Siegel, co-founder of beauty-hydration brand H2Glow, prioritizes audience alignment, data transparency, pricing protection and commercial terms over a retailer’s size.

“A smaller partner with the right audience always outperforms a massive retailer where your core customer isn’t looking,” he says.

The question is not simply whether a retailer will accept a brand, but whether the partnership will strengthen the business. Jackson advises brands to ask retailers for explicit sales expectations and a clear definition of what could lead to discontinuation. Waiting until performance slips to discuss a turnaround may be too late.

Access to the merchant matters, too. Jackson notes that one merchant may oversee 20 or more brands, so founders should determine whether they will be able to discuss the business at least monthly. Brands should also understand the cost of samples, gratis, co-op marketing and field coverage.

What Retailers Bring to the Partnership

Retailers say they are trying to help emerging brands close some of these gaps. Phillips points to Ulta’s MUSE Accelerator, which has supported more than 32 emerging brands with more than $1.5 million in funding and over 150 hours of coaching since 2022. Ulta can also connect partners with third-party logistics providers and offer customized merchandising, digital storytelling, education and in-store experiences.

“Supporting emerging brands goes far beyond providing shelf space,” Phillips says. “We think about how we can support founders at different stages of their journey and help build businesses positioned for long-term success.”

Chase says Ulta’s support of Nutrire exceeded her expectations, while Phlur Chief Marketing Officer Erica Dunivan credits Sephora with helping the fragrance brand expand from the U.S. and Canada into the Middle East, Mexico and Europe. “Sephora is a true brand growth partner,” she says. “They have a deep understanding of Phlur and our point of difference.”

Those examples show what a productive partnership can unlock: scale, credibility, new markets and consumer discovery that would be difficult for an emerging brand to build alone.

Sell-Through Is the Real Finish Line

The danger arrives when scale becomes the strategy. A crowded shelf can pressure brands to adapt their assortments, packaging or messaging in ways that make them easier to merchandise, but harder to distinguish.

The sources Fashionista consulted for his story draw their boundaries in different places. Siegel considers pack configurations and promotional timing flexible, but calls H2Glow’s pricing integrity and narrative “sacred.” Folce will change Nakery’s assortment by retailer, but not its focus on women over 50. Dunivan says Phlur adjusts campaigns for local markets while keeping its fragrance storytelling consistent.

Even with the right partner, placement does not create demand on its own. Phillips says the biggest misconception founders hold is that getting onto the shelf is the finish line. “In many ways, that’s when the work really begins,” she says.

Souied is sharper: “Shelf space is an opportunity, not a marketing strategy.”

That reframing changes the metric that matters. Door count may make an impressive press release, but velocity reveals whether the business is working.

“Getting in is not the win, but selling through is,” Siegel says. “Watch how fast the product moves per store, not how many stores you are in.”

Major retail can still be transformative. But the new definition of readiness asks brands to prove much of what retail once promised to create: consumer awareness, community, operational maturity and a reason to believe the business will last.

The shelf is not a trophy. It is a weekly performance review, and the brands most likely to survive it are the ones willing to ask not only “Can we get in?” but “Should we, and can we afford what happens next?”

ABOUT AGENTRY PR
Agentry PR is a boutique agency founded in 2010 by Erin Hawker. Agentry PR is a full-service marketing communications agency based in New York City, specializing in the fashion, lifestyle, and entertainment sectors across all facets of marketing and public relations — from brand strategy and media outreach to events, sponsorships, and VIP relations. The agency prides itself on delivering customized campaigns with measurable ROI, leveraging strong media connections and expertise in luxury branding. Clients include notable brands such as Abercrombie & Fitch, Hollister, Merrell, Saucony, AKNVAS, etc.

THE ROLE
We are seeking a Senior Account Executive to join our fast-paced, high-energy team in New York City. This is a fully in-person position and candidates must be based in NYC. This is an exceptional opportunity for a highly motivated, detail-oriented professional looking to work across men’s, women’s, and accessories heritage and emerging fashion and lifestyle brands.

RESPONSIBILITIES

• Serve as a key day-to-day contact for clients, managing strategy, execution, and ongoing communication
• Develop targeted pitches, press releases, and event concepts tailored to each client’s needs
• Proactively identify and pursue media opportunities across print, digital, and broadcast channels
• Cultivate and maintain relationships with media contacts and editors across the U.S.
• Stay current on media landscape trends and identify the most effective outlets for client campaigns
• Develop and assess collaboration and cross-promotional opportunities across client accounts
• Participate in and contribute meaningfully to client meetings and internal brainstorms
• Support and mentor junior staff, overseeing the maintenance of account assets
• Brainstorm and evaluate agency efficiencies to constantly improve high-caliber client service

REQUIREMENTS

• Minimum 2 years of PR or marketing communications experience, preferably at an agency
• Must reside in New York City — this is a fully in-person role
• Exceptional written and verbal communication skills; strong attention to detail is non-negotiable
• Established relationships with junior media and a solid understanding of the media landscape across fashion, lifestyle, and/or entertainment
• Ability to thrive in a fast-paced, high-energy boutique environment and manage multiple accounts simultaneously
• Strong organizational and multitasking skills with a proactive, solutions-oriented mindset
• Experience writing pitches, press releases, and client-facing materials at a high level
• Passion for fashion, lifestyle, and/or entertainment PR

COMPENSATION
$50,000 – $60,000, DOE

WHY AGENTRY PR
The agency culture is positive and upbeat with a collaborative approach to ideation, events, and client strategy. Having boutique experience allows you to have real ownership of your accounts and direct access to senior leadership.

HOW TO APPLY
To apply, please send your resume and a brief cover letter to henry@agentrypr.com. No phone calls, please.

@agentrypr

Factory PR is a preeminent communications agency in New York City. We sit at the unique intersection of style and innovation, deeply rooted in both current culture and our twenty-five year legacy.

We work with companies to create moments that will spark the brand transformation to cult status. Our strategies combine traditional and digital activities, including public relations, brand development, social media, content creation, and influencer and celebrity integration.
From an industry perspective, we’re the agency behind media-fueled launches and creative storytelling for a dynamic portfolio of clients, including ASOS, Henry Rose by Michelle Pfieffer, Marc Jacobs Beauty, Fieldbar, GU, IKEA and many more

Factory PR seeks PR Interns for our Winter/Spring 2027 term which runs from January 11 through May 7.

We are hiring for our Fashion, Beauty, Technology, Digital, and New Business teams. The candidates should be tapped in culturally and have a genuine passion for public relations. We’re looking for dedicated, motivated and passionate individuals who can multitask and work in a fast-paced environment and want to learn from a great team.

PRIMARY RESPONSIBILITIES
PR
● Organize and merchandise samples and client collections
● Traffic samples to publications and stylists
● Inventory maintenance
● Scan and lay out press clips in Photoshop
● Conduct competitive research in fashion and tech
● Compile and update media lists
● Update client reports
● Write PR pitches
● Handle press mailings
● Assist with model castings and fittings
● Plan and work events including parties, fashion shows and presentations
● Run errands

Social/Influencer
● Identify influencer/brand ambassador programs
● Identify key influencers, bloggers and online media in designated verticals
● Write compelling and engaging content
● Develop strategically led ideas for building brands via Social
● Compile weekly and monthly reporting and analytics
● Research trends, happenings, etc.
● Update client reports
● Plan and work events
● Run errands

New Business
● Monitor inbound new business inquiries
● Audit potential new business’ social presence
● Conduct competitor analysis
● Design pitch deck
● Assist with onboarding of new clients

REQUIREMENTS
● Background of study in relevant field
● Will be able to earn school credit if needed
● Must be able to commit to full time (four or five days per week)
● Must participate in a PR 101 course taught by our directors; complete assignments
● Must have experience with Word, Excel, Powerpoint. Photoshop a plus

COMPENSATION
● This is an unpaid internship, however we do provide a $150 monthly stipend for any expenses.
● Snacks, fun and cool office dogs included

Contact internships@factorypr.com

@factorypr

Jay-Z’s MarcyPen Capital Partners May Acquire 50% Stake in Fenty Beauty

MarcyPen Capital Partners — an investment platform co-founded by Jay-Z, D’Rita and Robbie Robinson — may acquire a 50% stake in Rihanna’s Fenty Beauty from LVMH, Puck reported on Wednesday. The transaction could be signed within the next three to four weeks. Terms of the deal were not disclosed. Since its successful 2017 launch, Fenty Beauty has been in decline for several years as competition in the celebrity-founded beauty brand space grows. {Puck/paywalled}

How Emerging Designers Approach Celebrity Placements

While celebrity placements earn emerging designers notoriety early on in their careers, it can also be difficult for rising brand founders to stay on top of the fast-paced celebrity style news cycle. Emerging designers need to carefully select which stars reflect their established brand aesthetic. Capacity is limited for small designers to fulfill celebrity requests, but the right moment can pay off in sales: When Dua Lipa wore a Julie Kegels look last year, the designer said it sold out on the brand’s site “in a second”. {Vogue Business/paywalled}

Apple Martin Makes Runway Debut at Chloé

Apple Martin, the daughter of Gywneth Paltrow and Chris Martin, made her runway debut at Chloé’s Spring 2027 show in Paris on Thursday. Martin previously appeared in Chloé’s À La Plage campaign earlier this summer, so walking in the brand’s show was an expected next step. {Dazed}

Telfar to Host Its Largest Sample Sale Yet

Telfar is hosting a sample sale from Tuesday, Oct. 6 through Sunday, Oct. 11 at 1 Hanson Place in Brooklyn. More than 30,000 garments and bags will be priced at up to 90% off. The label is also launching Bag Redemption, a program allowing customers to bring in their existing Telfar bags (regardless of age or condition) and redeem them toward a new bag or wardrobe. Doors open at 10 a.m. on Oct. 6. At 11 a.m., guests will be part of Telfar’s 2027 Paris Runway presentation with hosts and a surprise performance. {Fashionista inbox}

Levi Strauss & Co. Names New CFO

Levi Strauss & Co. has named John Vandemore its executive vice president and chief financial officer, effective Nov. 1, 2026. Vandemore joins from Skechers U.S.A., Inc., where he served as CFO for the past nine years. He succeeds Harmit Singh, who announced his retirement from his role as executive vice president and chief financial & growth officer in April. {Levi Strauss & Co.}

Patek Philippe to Remain Independent, Owner Says

Luxury watch manufacturer Patek Philippe is not for sale, according to owner and president Thierry Stern. He said he plans to hand the multi-billion dollar business to his two sons, though he did not specify when. Stern noted that his “target is to stay independent,” as his family has owned the company since 1932. {Business of Fashion/paywalled}

Fashionista’s audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

Price Range: $18
Hero Product: Coco Craze ($18)
PR Representation: In-house
How to get in touch: info@shopkoukla.com

Origin Story

Koukla is a Greek-inspired lip butter brand rooted in the beauty of strength, and built on the idea that beauty should feel as good as it looks. Inspired by the discipline and resilience of Spartan design, symbolized by the helmet in the Koukla logo, each product is created with purpose. Thoughtfully developed and designed, Koukla delivers luxury lip care for everyday wear. In Greek, “koukla” is a term of endearment meaning “doll” or “beautiful girl.” It is used affectionately in Greek culture to compliment someone’s appearance or charm, often expressing warmth, admiration and love.

Ahead, Fashionista asked four fashion photographers what it really takes to make it in this competitive field.

You Don’t Need Credentials or the ‘Right’ Gear

Lyrie Wang, whose work has appeared in Harper’s Bazaar and Esquire, had a camera and a dream when she quit her job as a product manager in tech to pursue fashion photography. All she knew was how to take cute pictures for Instagram and curate an aesthetic feed.

To learn the basics, she turned to YouTube, looking up what “aperture” and “shutter speed” mean and watching tutorials on how to color grade and adjust her camera settings. “That’s the easy part. The information is there,” Wang explains. Thalía Gochez — a Los Angeles-born photographer snapshotting BIPOC subjects across the world — did the same, using YouTube to learn how to load film.

There aren’t hard and fast rules around gear, either. Dan Bassini, a street style photographer, exclusively uses a 35-millimeter point-and-shoot. “People don’t take it seriously, which I use to my benefit because they don’t think I’m a professional photographer,” he shares. “So I can get in places that other people with a big camera rig can’t.”

Gochez bought her first camera for a dollar at a San Francisco flea market. Years later, she captured a Nike campaign on that same camera, battery cover missing and held together with tape.

Just Go for It

Despite hailing from very different backgrounds, all four photographers we spoke with say one trait is essential: the audacity to act. “You have to be unapologetic about putting yourself forward,” London-based fashion photographer Emily White says.

“I am shameless about overselling myself,” Wang echoes. With no prior experience under her belt, she posted in a Facebook group for photographers and models, introducing herself as a photographer who was looking to shoot.

For Gochez, this audacity surfaced in a community college fashion styling class, when she was watching a photographer work but felt the urge to take the camera and try it herself. “If he’s figured out that camera, I can figure it out,” she says. “Like, what makes him different from me?”

Bassini’s audacity takes shape in simply showing up: Without an invite, he’s photographed New York Fashion Week for a decade. “‘What if I just try to walk through the front door?'” he recalls asking himself. “It works more than you’d expect.” This September, Bassini unveiled his 10-year retrospective titled “No Invite,” which featured photographic highlights of sneaking into NYFW parties and standing outside runway venues.

Manage the Fear

That’s not to say a photographer’s career is easy (or glamorous). “I definitely had nerves and moments of doubt (still do), but I never really let them stop me,” White shares. Pushing through that discomfort has allowed her to eventually build a portfolio that includes Cartier, Dior Beauty and Hypebeast.

For Gochez, having imposter syndrome is inevitable, even part of the process. “You’re gonna feel all these emotions, but you have to understand that’s part of the creative process, and you have to see it through towards the end,” she explains.

On the other hand, for Wang, splitting everything into small, manageable steps meant she never felt like she was taking a big leap. “The first step is really all you need to get the ball rolling, and then every other step becomes more clear as you go,” she shares.

Develop a Point of View

To stand out, each photographer developed a distinct signature, and many found their inspiration from their own lives. Gochez started by photographing girls from her own neighborhood: girls the industry didn’t consider models, but whom Gochez found beautiful. That perspective became her signature: photographing people of color.

“I was relentless in discovering my artistic voice and it being so distinctively ‘me’ meant that the industry couldn’t ignore that,” she says. Her clients include Vogue, The New York Times and Apple.

Bassini, too, drew from his life. He got his start in music photography — a scrappy, DIY scene — so he brought that approach to the glamorous world of fashion week. In practice, that meant capturing close-up portraits while other photographers sought out more editorial or abstract shots.

“What are you doing to set your work apart from the other two dozen people standing next to you with the same camera pointed at the same model?” he says.

Of course, not everyone starts out with a unique visual style. That point of view can be built over time, with continued practice and evolving taste. Wang developed hers by treating her Instagram as a research platform, constantly studying other photographers’ campaigns and taking note of what she liked and disliked.

You Need To Hustle

Unsurprisingly, hustling was also essential to these photographers’ success. To find out where fashion shows were taking place, Bassini tracked hairdressers and makeup artists who geotagged their locations online. White, in addition to scoping out fashion week show locations to capture street style, picked up assistant gigs and retouched for other photographers to pay the bills. “Alongside that, I was constantly making my own work and trying to build a portfolio I could eventually pitch with,” she says. “It was a slow process of cold emailing, coffee chats, meeting people on set and collaborating on as many tests and personal projects as possible.”

For Wang, hustling meant taking a series of strategic steps, beginning with her Instagram. After archiving old posts and curating her grid, she would monitor what other photographers were putting out to identify who the decision-makers were, so she could connect with them. “You need a portfolio first and foremost — and good work,” she explains. “But beyond that, you have to be pretty savvy about who needs to see that work for it to go somewhere.”

Don’t Give Up

At the end of the day, what sets these photographers apart is that they never quit, regardless of setbacks.

“[There are days] I woke up depressed and I didn’t want to do shit,” Gochez says. “But then I picked up the camera, and my creativity found me in the end. I think it’s like working out: It’s a muscle that you need to keep training.”

It’s hard to not take rejections personally. Wang reminded herself that art is subjective, which encouraged her to keep going. “Every mistake can be made to seem like a choice, too,” she says.

By using what was available to them, walking into rooms without invites, networking wisely and showing up consistently, these photographers forged their own paths in the competitive world of fashion photography. They serve as a reminder that there’s no singular right way to break in.

“For me, tenacity, kindness and a healthy amount of delusion have gone a surprisingly long way,” White says.

Fashionista’s audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

Stylist Alicia Lombardini is seeking a part-time Junior Styling Assistant ASAP to join her team in New York City. This is a hands-on support role and a great opportunity for someone looking to further their experience in celebrity, editorial and personal styling. Candidates will see and learn a lot, but must be comfortable working in a fast-paced environment and be extremely organized.

Must have previous market and styling assistant experience. Available to start ASAP.

Candidates must be available 2–3 days per week and should be responsible, proactive and detail-oriented. The ideal candidate has a strong interest in styling, fashion market research, and discovering new and emerging designers.

Responsibilities include assisting with sample pulls and returns, organizing and tracking samples, conducting market research, helping prepare for fittings and shoots, and supporting the first assistant with day-to-day needs.

This is a fast-paced and dynamic position, so applicants must be able to stay focused under pressure, be comfortable in client-facing environments, take initiative, and approach every task with a positive, can-do attitude.

Requirements:

• Previous market and styling assistant experience required
• Availability 2–3 days per week
• Available to start ASAP
• Strong organizational and time-management skills
• Excellent attention to detail
• Knowledge of designers and the current fashion market
• Comfortable working in fast-paced environments
• Proactive, dependable, and eager to learn
• NYC-based
• Social media skills are a plus

To Apply
If interested and you meet the requirements, please send your resume to assistant@alicialombardini.com.

@alicialombardini

For the collection, titled “Re(form),” Galliano deconstructed and reimagined Zara’s “archives” (past collections) through techniques such as physical and digital hacking, shrinking, magnifying, swatching and splicing. For example, an “archival” coat is revamped into a net dress with faux fur trims; a shirt is graded up three times its original size to resemble a leather coat; two trousers are cut and repurposed into sans-culotte pants; and a lace shift dress is refashioned into a ruffled collar.

Deconstruction wasn’t the only theme on Galliano’s mind: The collection also drew inspiration from Les Incroyables and Les Merveilleuses, the defiant dandies and divas of post-Revolutionary France. They’re “evoked in contemporary guises through subversive and illusory compositions,” according to the brand. “In the process, they appear through alternate lenses: the bourgeois spirit of the gardening wardrobe, the cinematic glamour of film noir.” Their influence appears in the overcoats, breeches and frock coats.

Galliano’s Zara collaboration follows a years-long (and perhaps ongoing) effort to rehabilitate his image. In 2011, the designer was infamously caught on video spewing racist and antisemitic comments at Jewish and Asian patrons of a Paris café. He was quickly fired from his Dior gig, and later entered a drug and alcohol rehab program. Much of the fashion world has slowly welcomed him back: He quietly helped create Oscar de la Renta’s Fall 2013 collection and was hired by Maison Margiela as creative director the following year. (He resigned in December 2024). Celebrity stylists continue to dress their clients in Galliano’s designs, and his work had a major presence on the 2024 Met Gala red carpet.

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Amid its own upmarket rebrand, Zara announced a two-year creative partnership with the designer in March 2026. Not long after, news broke that he would be the subject of next spring’s dedicated Costume Institute exhibit and Met Gala, but the plans were canceled just a month later due to significant backlash.

So, how will the public respond to his Zara collection? The Spanish retailer is about to find out. Zara x John Galliano will be available to shop online-only in the U.S. starting Oct. 1 at 4 a.m. ET. Get an early look at the full collection below.

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Roger Lynch Steps Down as Condé Nast CEO

Condé Nast CEO Roger Lynch is leaving after more than seven years to become CEO of Mattel, announcing the move in a statement Wednesday. “When I joined Condé Nast, I had the simple ambition to leave this extraordinary place stronger than I found it,” he wrote, noting that since 2020 commerce revenue grew 170%, digital subscriptions grew 155% and U.S. tentpole events increased ninefold. Lead Independent Director Mike Perlis will serve as interim CEO while a search for a permanent successor begins. {Condé Nast}

Oura Delays IPO

Oura is putting its initial public offering (IPO) on Nasdaq on hold, citing uncertainty in the IPO market even as the smart ring maker says its business is continuing to grow. Oura’s paid memberships have reached 5.7 million users, and revenue is expected to grow 90% year-over-year in fiscal 2026. Oura and its early investors had planned to sell 50 million shares at $40 to $44 each, which would have raised about $2.1 billion at the midpoint and valued the company at roughly $15 billion. {Business Wire; WWD/paywalled}

Stride Consumer Partners Raises $550 Million for Second Fund

Stride Consumer Partners — the backer of Odele, Crown Affair and Skinfix — has wrapped its second fund at $550 million, a 30% jump over its 2022 debut fund. The raise took roughly four months and leaned heavily on returning limited partners boosting their commitments. The investment firm’s assets under management are now about $1.3 billion. {Beauty Independent/paywalled}

Ralph Lauren To Stage First PoloFest in Tokyo

Ralph Lauren will hold PoloFest, a three-day celebration of Polo culture, from Oct. 23 to 25 at Jing Harajuku in Tokyo’s Shibuya district. The free event will feature an archival exhibition, a speaker series and a vintage marketplace with dealers from around the world. It also kicks off a series of global activations leading up to the brand’s 60th anniversary in 2027. {WWD/paywalled}

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To all my fellow minimalists looking to branch out sartorially, you don’t need to overhaul your entire wardrobe to usher in a new style. In fact, the devil is in the (styling) details. Instead of retiring your neutrals-heavy wardrobe, a statement bag — be it a travel-friendly clutch or a spacious tote — is all you need to instantly upgrade your look. As for the self-described maximalists who may already be well-versed in the power of a statement bag, there’s always a new standout style to add to your stash. But which head-turning bags actually fit seamlessly into any closet (and lifestyle)?

Coach’s Tabby — one of the brand’s iconic signatures derived from an archival 1970s design — is an especially versatile statement purse. Not only does it come in a variety of sizes (20, 26 and 36, to be exact), but it also offers a wide range of colorways and textures for any aesthetic. For example, the Tabby Shoulder Bag 20‘s suede fuchsia iteration serves as a perfect pop of color for any wardrobe, while the style’s 26 size comes in a bedazzled crystal signature jacquard for those looking for a touch of sparkle.

This season, fringe bags have been making the rounds on the runways (and on the shoulders of showgoers). Coach’s Faye Shoulder Bag, a crossbody style bedecked in all-around suede fringe, is the perfect starting point for a first standout purse. With detachable straps for crossbody or shoulder wear, the Faye silhouette’s brown colorway plays well with any outfit, while its fringe detailing adds a burst of personality.

Whether you’re beginning to incorporate new hues into your closet or you’re a professional at color blocking, the Brooklyn bag delivers a minimalist — yet still spacious — silhouette in an irresistible cherry-red shade. (Accessorize it with Coach’s viral cherry bag charm, and you’re good to go.) Speaking of spacious bags, Coach’s City Tote also serves as a roomy work-approved purse that’s available in vibrant shades of sky blue and hot pink.

Of course, a statement bag doesn’t automatically equate to bright colors, textural details and oversized silhouettes. Sleek, dark leather is also an eye-catching quality, as seen in the Brooklyn bag’s chocolate brown colorway and the Chelsea bag’s inky black pouch paired with a chain strap. These styles are both great points of entry into the statement bag universe — and perfect for fall, might I add.

Shop the best statement bags for any aesthetic below:

Coach Brooklyn Shoulder Bag 34, $395, available here

Coach Chelsea Shoulder Bag 30 With Chain, $350, available here

Coach Brooklyn Shoulder Bag 39, $495, available here

Coach Faye Shoulder Bag With Fringe, $239, available here

Coach Pillow Brooklyn Shoulder Bag 34, $495, available here

Coach Tabby Shoulder Bag 26 With Quilting, $575, available here

Coach Tabby Shoulder Bag 26, $475, available here

Coach Tabby Shoulder Bag 26 In Crystal Signature Jacquard, $575, available here

Coach Medium City Tote Bag, $189, available here

Price Range: $6-$609
Hero Products: Capsule System ($15-$38) and Parcel System ($110-$250)
Stockists: Nordstrom, Anthropologie, Amazon, Goop
How to get in touch: Contact form

Origin Story

Cadence is a category-defining company founded by Steph Hon, creating products that bring greater clarity, flexibility and ease to modern life. Woman-founded, AAPI-owned and guided by a product-first philosophy, the brand is known for turning bold ideas into original solutions engineered from the ground up.

At Cadence, “packing as an art” is more than a philosophy. It is a belief that the products we use every day should be thoughtfully designed, built to last and beautiful enough to keep. The brand creates durable, highly functional systems that people will use for years, while thoughtfully incorporating recycled and reprocessed materials wherever possible. The award-winning Capsules are made with ocean-bound plastic collected from coastal communities and repurposed manufacturing materials, while the Parcel System incorporates 42% recycled material and is engineered to withstand the demands of everyday life. By combining longevity, performance and responsible material choices, Cadence proves that great design can be both enduring and intentional.

Cadence exists to reduce the invisible work of staying organized. Through thoughtful systems and enduring design, the brand helps people simplify routines, create space for what matters most and move through life with greater ease.

Each month, Fashionista editors try a *lot* of beauty products. And while not every formula we test is a winner, we’re constantly unearthing new favorites. Here, we’ve rounded up our latest hair, skin, fragrance, wellness and makeup discoveries — whether fresh-to-market drops or merely recent additions to our personal routines.

As fall’s crisp weather settles in and our appetite for pumpkin-flavored everything returns, team Fashionista is reflecting on the September beauty discoveries that earned a permanent spot on our vanities — and that helped us survive the New York Fashion Week hustle.

This month, our editors started switching out their summertime fragrance wardrobes in favor of fall scents, including a creamy mocha gourmand, a floral eau de parfum grounded in sandalwood and a warm, woody vanilla body mist. Our body-care discoveries featured a vanilla-and-iris-scented soap as well as a vitamin C-infused body scrub. As for our makeup favorites? We reached for a sensitive skin-friendly foundation, blurring loose setting powder, glowy serum foundation, copper-toned gel eyeliner and radiant illuminator.

Ahead, see (and shop!) our team’s standout beauty picks from September.

Ruti Ruti RutiReady Layered Clip-In Hair Extensions, $425, available here: “After getting my K-tips taken out last month, I’ve been giving my follicles a much-needed break, but missing the length and fullness. This seven-piece clip-in system of pre-layered extensions — designed by a hairstylist to blend seamlessly with hair — has been a game changer. After a bit of practice (and watching the brand’s how-to videos), I can install them in about five minutes. The high-quality hair also comes in a cute little box with a satin-lined storage bag and teasing comb, creating a delightful overall user experience.” —Steph Saltzman, Beauty & Style Director

Vize Cloudwear Daily SPF 30 and PA+++, $24, available here: “Sunscreen is part of my routine no matter the weather, but considering it’s still a sunny 90 degrees in L.A., I’m even reapplying. My recent go-to is this new hydrating SPF from Hero Cosmetics Co-Founder Ju Rhyu and board-certified dermatologist Dr. Aimee Paik. It doesn’t irritate my sensitive skin (or eyes) and is hydrating enough to use in place of moisturizer. I also love the non-greasy satin finish under makeup.” —Elizabeth Denton, Deputy Content Editor

Tower 28 Swipe Serum Foundation, $36, available here: “Tower 28 expanded its complexion range to (finally!) include a buildable foundation, and it has already become a staple in my beauty routine. As the big sister to the brand’s fan-favorite Swipe Serum Concealer, it’s formulated with portulaca oleracea extract to calm irritation, fermented oat for hydration and lactobacillus ferment to protect against environmental stressors. The sensitive skin-friendly (and non-acnegenic!) formula not only applies beautifully on the skin, but it also lasts all day long. No notes.” —Catie Pusateri, Associate Editor

Valentino Beauty Vendetta Donna Eau de Parfum, $185, available here: “Despite fall being fully in session and calling for my seasonal switch to woody perfumes, I can’t help but keep reaching for this floral fragrance. The key notes of orange nectar and white flower result in a delicious, juicy-floral combination that’s powerful enough to linger all day, but doesn’t overwhelm my senses. The base note of sandalwood thankfully provides a creamy, earthy trail that makes the perfume fall-appropriate enough.” —Janelle Sessoms, Associate Editor

Philosophy Body & Hair Fragrance Mist in Vanilla Hug, $28, available here: “As we move into the colder months, and my floral perfumes feel out of place, this fragrance is my North Star. It’s a subtle warm vanilla with woody notes, a combination that doesn’t induce a headache (as so many vanilla-adjacent scents tend to) and instead gives off a sense of comfort. Even with a light spritz, it sticks around all day long (truly a testament to its apt name, ‘Vanilla Hug’).” —Neia Dizon, Editorial and Multimedia Intern

Charlotte Tilbury Airbrush Flawless Blur Loose Setting Powder, $50, available here: “My relationship with setting powder has gotten more complicated in my mid-30s: I want to hold my makeup in place and blur away textural imperfections, but I don’t want to accentuate the fine lines around my eyes or blot out any semblance of a natural glow. This finely milled loose powder — housed in a smart, spill-resistant jar — is perfect. It creates a gorgeously smooth finish, feels like nothing, doesn’t dry out my skin and actually softens the appearance of those tiny lines. Plus, it keeps oiliness at bay for hours without making my face overly matte.” —Steph

Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation, $42, available here: “When I initially tried Drunk Elephant’s first foundation, I thought it was a little too makeup-y for everyday. But then I learned from MUA Kelsey Deenihan that the high-pigment formula is meant to be sheered out as needed with a cream, serum or oil. Game changer. Now I mix a drop or two into serum or moisturizer (combining them on the back of my hand) for a glowy skin tint look and add more if I want more coverage. I love having the flexibility to play with the coverage depending on what the day brings.” —Elizabeth

DedCool Mocha Magic Eau de Parfum, $90, available here: “Gourmand girls, gather ’round: This rich, creamy mocha fragrance is the perfect fall scent. With delectable notes of espresso, tonka bean and biscotti, DedCool’s Mocha Magic smells like a trip to your favorite coffee shop (with a side of sweetness). It’s warm, it’s grounding and, just like my afternoon espresso, it offers a much-needed energy boost.” —Catie

Guerlain L’Heure Bleue Scented Soap, $40, available here: “When it comes to scented soap, I naturally gravitate toward fresh scents. My latest go-to is Guerlain’s L’Heure Bleue, a vanilla-and-iris-imbued bar that leaves my skin feeling soft, smooth and refreshed. Its airy, fresh scent is the perfect base for layering my favorite lotions and body oils afterward.” —Janelle

Saltair Coral Coast Vitamin C Oil-Infused Body Scrub, $20, available here: “I’m two-for-two with Saltair, and completely hooked on its Coral Coast scent. This body scrub delivers gentle exfoliation via salt and sugar crystals, as well as a skin-supporting finish with vitamin C and shea butter. Paired with the body wash, this duo has become unmatched in my ‘everything shower’ lineup.” —Neia

Beauty Pie Ultra Color Pro Gel Eyeliner, $17, available here: “This smudge-proof gel eyeliner glides on without any tugging, making it my go-to tightlining tool. A departure from my usual chocolate brown hue, this formula delivers a shimmering coppery shade that makes my stormy blue eyes pop. Plus, I can attest to its waterproof staying power despite teary eyes and Nor’easter storms.” —Catie

Cocokind Soft-Glow Illuminator, $19, available here: “I love the look of a radiant complexion, but my sensitive skin generally doesn’t react well to shimmer-enhanced formulas. Cocokind solved the problem with this ceramide- and rice lipid-infused illuminator: I mix it with the aforementioned Drunk Elephant foundation, and the light-reflecting fine pearls make my skin glow without clogging my pores. (It’s also pretty on its own.)” —Elizabeth

Dazzle Dry Hint of Pink Nail Lacquer, $22, available here: “Gel manicures always leave my nails feeling weak and brittle, so I exclusively use Dazzle Dry’s polishes, which last longer than any other brand I’ve ever tried. The brand recently launched its vintage French manicure collection, including this sheer, glossy pink shade that aces the ‘my-nails-but-better’ trend. It looks great alone or when paired in a French with Whisper White, and my manicure is still going strong after a week.” —Catie

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On Tuesday, Launchmetrics released its Spring 2027 NYFW report, which details the event’s impactful “voices” (celebrities, media and influencers) and the top 20 power players by media impact value (MIV). This season, Launchmetrics also took its newest metric — AI visibility (AIV) — out for a spin: This measures a brand’s presence in AI-generated answers across ChatGPT, Claude, Gemini and Perplexity.

As a whole, NYFW generated a whopping $463 million MIV. In terms of format, social media placements drove 90% of the week’s total MIV at $416 million. Instagram dominated its fellow social platforms with its 55% share of MIV, but YouTube brought in more MIV per placement ($14K/placement, compared to Instagram’s $12K).

In terms of voices, 50% of total MIV came from media — meaning “any third-party entity publishing content written by media professionals” (so, Fashionista would be one example). After that, influencers contributed 28%, celebrities 10%, owned media 7% and partners (brands and retailers) 5%. As for Spring 2027’s top voices overall, Vogue U.S. once again reigned supreme ($13.2 million MIV), followed by Calvin Klein ($8.6 million MIV), Heart Evangelista ($7.6 million MIV), InStyle ($7.4 million MIV) and Mickey Blank ($6.9 million MIV).

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Brand-wise, Tommy Hilfiger rose to the front of the fashion pack by raking in $58 million total MIV after taking a couple of years off from NYFW. (You may remember its previous venue: the Staten Island Ferry.) Calvin Klein came in second place with $47 million MIV, followed by Carolina Herrera with $20 million, Tory Burch with $19 million and Michael Kors with $16 million in MIV. H&M-owned retailer Cos, whose show was the site of that infamous PETA v. Steven Kolb altercation, took sixth place with $14 million in MIV. (It’s unclear how much of that was driven by the incident.)

Some surprising additions to the power-player list include Conner Ives ($5.6 million MIV) and Magda Butrym ($4.6 million MIV), both of whom made their NYFW debuts this season. Sabyasachi — an Indian luxury house founded by Sabyasachi Mukherjee in 1999 — also showed up on the list after returning to NYFW for the first time in 20 years, bringing in $5.3 million MIV.

As for the labels leading mentions on AI platforms, Diane von Furstenberg held the top position every day of NYFW, ending with an overall 9.9% share of AIV. The vast majority of these AI mentions centered around the label’s comeback, courtesy of Zankov, rather than the actual clothes themselves. Proenza Schouler came in second place with a 7.1% share of AIV, and it was the only label where critic reviews made up the largest share of AI coverage (22%), per the report.

Ahead, see the full list of NYFW’s top 20 power players (and the top 10 brands by AI visibility) for Spring 2027, according to Launchmetrics’ report.

Top 20 Power Players (By Total MIV)

1. Tommy Hilfiger ($58 million MIV)
2. Calvin Klein ($47 million MIV)
3. Carolina Herrera ($20 million MIV)
4. Tory Burch ($19 million MIV)
5. Michael Kors ($16 million MIV)
6. Cos ($14 million MIV)
7. Thom Browne ($10 million MIV)
8. Christian Siriano ($8.3 million MIV)
9. Khaite ($6.9 million MIV)
10. Conner Ives ($5.6 million MIV)
11. Alice + Olivia ($5.4 million MIV)
12. Sabyasachi ($5.3 million MIV)
13. Proenza Schouler ($4.98 million MIV)
14. Grace Ling ($4.94 million MIV)
15. Magda Butrym ($4.6 million MIV)
16. Christian Cowan ($4.1 million MIV)
17. Diane von Furstenberg ($4 million MIV)
18. Simkhai ($3.9 million MIV)
19. LaQuan Smith ($3.8 million MIV)
20. Prabal Gurung ($3.7 million MIV)

Top 20 Power Players (By Owned MIV)

1. Calvin Klein ($11.9 million MIV)
2. Tommy Hilfiger ($6.4 million MIV)
3. Michael Kors ($3.8 million MIV)
4. Tory Burch ($3.6 million MIV)
5. Carolina Herrera ($3.2 million MIV)
6. Sabyasachi ($2.5 million MIV)
7. Thom Browne ($526K MIV)
8. LoveShackFancy ($436K MIV)
9. Prabal Gurung ($284K MIV)
10. Anna Sui ($288K MIV)
11. Cos ($258K MIV)
12. Christian Cowan ($253K MIV)
13. PatBo ($237K MIV)
14. Proenza Schouler ($220K MIV)
15. Christian Siriano ($190K MIV)
16. Magda Butrym ($156.7K MIV)
17. Diane von Furstenberg ($156.1K MIV)
18. Khaite ($155K MIV)
19. Conner Ives ($150K MIV)
20. LaQuan Smith ($148K MIV)

Top 10 Brands (By Share of AIV)

1. Diane von Furstenberg (9.9% AIV)
2. Proenza Schouler (7.1% AIV)
3. Tory Burch (5.8% AIV)
4. Khaite (5.4% AIV)
5. Calvin Klein (5.1% AIV)
6. Thom Browne (4% AIV)
7. Conner Ives (3.9% AIV)
8. Tommy Hilfiger (3.8% AIV)
9. Diotima (3.4% AIV)
10. Lii (2.8% AIV)

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A leading entertainment and communications agency is seeking an experienced Fashion Publicist to join its team and oversee fashion strategy and opportunities for a roster of high-profile, globally recognized talent.

The ideal candidate has 7+ years of experience in fashion PR and brings established relationships across luxury fashion brands, designers, showrooms, editors, stylists and key industry tastemakers. We are looking for someone who can hit the ground running, thrive in a fast-paced environment and immediately begin creating meaningful opportunities for talent.

Responsibilities & Qualifications

• Minimum 7+ years of relevant fashion PR experience
• Strong, existing relationships with luxury brands, fashion houses, designers, showrooms, editors and stylists
• Secure and manage VIP dressing, Fashion Week invitations, brand opportunities, events, editorial placements and other high-profile fashion moments
• Develop strategic fashion positioning for a roster of established talent
• Manage multiple high-profile clients and priorities simultaneously
• Attend Fashion Weeks, fittings, events and other industry moments as needed
• Proactive, highly organized and comfortable working in a fast-paced, high-pressure environment
• Excellent communication and relationship-management skills
• Ability to work independently while collaborating closely with talent teams, management and the broader agency

Location: Remote, with travel and in-person attendance required for Fashion Weeks, client fittings, events and other key industry moments as needed.

Compensation: Competitive six-figure base salary, commensurate with experience, plus health insurance and additional earning potential through commission on new clients and projects brought to the agency.

Benefits: Health insurance, paid time off (PTO)

APPLY: fashionpublicist2026@gmail.com

Scarlett Johansson’s Skin-Care Line The Outset Is Closing

The Outset, the skin-care line Scarlett Johansson co-founded in 2022, is shutting down, according to a notice on its website Monday. “Online shopping at theoutset.com has now ended, but all existing orders will continue to be processed as usual,” the brand stated on its website. The skin-care brand, sold at Sephora, Goop and Nordstrom, is the latest celebrity-linked beauty label to falter as shoppers turn to ingredient-driven products and cheaper Korean brands. {The Outset; Business of Fashion/paywalled}

Fashion Designer Sues Lego Over ‘Queer Eye’ Figurine’s Jacket

Fashion designer James Concannon has filed a lawsuit in Connecticut accusing Lego of copying a custom leather jacket he made for “Queer Eye” star Antoni Porowski. A miniature jacket marked with a peace sign and a skull appears on a figurine in Lego’s “Queer Eye – The Fab 5 Loft” set, which came out in September 2021. Concannon claims that Lego never asked for his authorization or paid him. He is now seeking damages for willful infringement. {CNN}

Luxury Brands Embrace Youth Culture as Gen Z Spending Slows

Some luxury houses are trading polish for a messier, youth-driven look, with Prada, Diesel and Burberry all leaning into grungy styling this season. This move follows Gen Z shoppers pulling back on luxury spending. Forecasters say the generation could account for 25-30% of U.S. luxury purchases by 2030. Some experts note a one-off subculture reference won’t work, since young consumers spot it quickly and expect brands to build trust first, possibly through cheaper entry products and music tie-ins. {Vogue Business}

M&S Partners With Sephora

Marks & Spencer has partnered with Sephora to sell the beauty retailer’s products in M&S stores and online as part of its push into beauty. Sephora shop-in-shops will open at 100 locations across the U.K., and M&S.com will carry a wider range with home delivery and in-store pickup. M&S holds just 1.3% of the £5.2 billion ($6.9 billion) British beauty market, which grew 1.2% in the year to July 19. The final brand line-up will be announced closer to launch. {Reuters/paywalled}

Unilever Says Wellness and Beauty Are Becoming More Intertwined

At the Groceryshop conference in Las Vegas, Unilever Wellbeing CEO Jostein Solheim said that consumers increasingly view beauty and health as one category, driven by GLP-1 drugs, AI health tools and easier access to scientific information. Alongside that, Gen Z and millennial shoppers are leading demand by focusing on longevity earlier in life. The business group owns seven wellness brands, including Olly, Liquid I.V., Nutrafol and Grüns. {Modern Retail/paywalled}

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When Gap Inc. Creative Director Zac Posen began building Old Navy’s designer collaboration program, one of his top priorities was highlighting American talent. “I thought the American industry needed it, and we have such incredible talent here,” he tells Fashionista.

Anna Sui was the first label to participate in the program, followed by Christopher John Rogers. This fall, Old Navy tapped Altuzarra as its third designer collaborator. “Joseph [Altuzarra] has really built an incredible world, and he has a great sense of care,” Posen says. “He understands the joy and whimsy of our Old Navy customer.” There’s also a high-profile campaign star in the mix: Alexa Chung.

The collaboration came about organically, according to Joseph Altuzarra: “It was a really exciting opportunity to bring the storytelling and world of Altuzarra to the Old Navy customer.” His creative process began the same way he approaches his runway collections: with literature. Specifically, he referenced “Wuthering Heights” (as he did for Fall 2025) and “Pride and Prejudice.”

“I was really inspired by this romantic heroine, these windswept moors and this deep romanticism,” the designer explains. The lineup reflects the romance and mystery of classic fiction through vintage-inspired floral prints, rich jewel tones, Fair Isle sweaters and structured outerwear. However, it blends that literary attitude with Old Navy’s heritage of easy dressing, accessibility and versatile styles.

The limited-edition collection spans outerwear, dresses, tanks, blouses, jeans, trousers and accessories priced from $25 to $140. This is also the first designer collaboration that offers matching styles for girls and toddlers. Standout pieces include a parka with a detachable plaid liner; an embroidered, corduroy-collared jacket; high-waist balloon trousers and scarf dresses. As a cheeky reference to the literary theme, all of the clothing tags double as bookmarks.

“From the very beginning, [this collection] was a dialogue between what we do at Altuzarra — the romanticism, femininity and storytelling of the brand — [and] what Old Navy stands for, which is optimism and ease of American sportswear, and how those two things can come together,” Altuzarra says.

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Below, see every item from Altuzarra x Old Navy.

Old Navy x Altuzarra Off-The-Shoulder Maxi Dress, $60, available here

Old Navy x Altuzarra Off-The-Shoulder Maxi Dress, $60, available here

Old Navy x Altuzarra Scarf Midi Dress, $77, available here

Old Navy x Altuzarra Handkerchief Midi Dress, $75, available here

Old Navy x Altuzarra Maxi Dress, $80, available here

Old Navy x Altuzarra Velvet Maxi Dress, $80, available here

Old Navy x Altuzarra Tea Midi Dress, $75, available here

Old Navy x Altuzarra Fitted Blazer, $80, available here

Old Navy x Altuzarra Fair Isle Mock-Neck Sweater, $70, available here

Old Navy x Altuzarra Fair Isle Mock-Neck Sweater, $70, available here

Old Navy x Altuzarra Sherpa Jacket, $80, available here

Old Navy x Altuzarra Embroidered Cardigan, $65, available here

Old Navy x Altuzarra Extra High-Waisted Balloon Trouser Pants, $70, available here

Old Navy x Altuzarra Extra High-Waisted Balloon Trouser Pants, $70, available here

Old Navy x Altuzarra Extra High-Waisted Balloon Trouser Pants, $70, available here

Old Navy x Altuzarra High-Waisted Embellished Baggy Wide-Leg Jeans, $70, available here

Old Navy x Altuzarra High-Waisted Baggy Wide-Leg Jeans, $70, available here

Old Navy x Altuzarra High-Waisted Straight-Leg Jeans, $70, available here

Old Navy x Altuzarra Tiered Swing Maxi Skirt, $60, available here

Old Navy x Altuzarra Tiered Swing Maxi Skirt, $60, available here

Old Navy x Altuzarra Jersey Off-The-Shoulder Top, $37, available here

Old Navy x Altuzarra Jersey Off-The-Shoulder Top, $37, available here

Old Navy x Altuzarra Scarf Tank Top, $40, available here

Old Navy x Altuzarra Scarf Tank Top, $40, available here

Old Navy x Altuzarra Scarf Tank Top, $40, available here

Old Navy x Altuzarra Long-Sleeve Ribbed Fitted Top, $27, available here

Old Navy x Altuzarra Long-Sleeve Ribbed Fitted Top, $27, available here

Old Navy x Altuzarra Long-Sleeve Button-Down Top, $40, available here

Old Navy x Altuzarra Long-Sleeve Button-Down Top, $40, available here

Old Navy x Altuzarra Satin Lace Cami Top, $30, available here

Old Navy x Altuzarra Satin Lace Cami Top, $30, available here

Old Navy x Altuzarra Wool Overcoat, $120, available here

Old Navy x Altuzarra Satin Scarf, $25, available here

Old Navy x Altuzarra Satin Scarf, $25, available here

Old Navy x Altuzarra Handkerchief Sweater Scarf, $30, available here

Old Navy x Altuzarra Knit Scarf, $25, available here

Old Navy x Altuzarra Vegan Leather Gloves, $30, available here

Old Navy x Altuzarra Vegan Leather Drawstring Baguette Bag, $37, available here

Old Navy x Altuzarra Embellished Skirt for Girls, $40, available here

Old Navy x Altuzarra Ruffled Swing Dress for Toddler Girls, $40, available here

Old Navy x Altuzarra Ruffled Swing Dress for Toddler Girls, $40, available here

Old Navy x Altuzarra Plaid Dress for Girls, $47, available here

Old Navy x Altuzarra Mock-Neck Fair Isle
Sweater for Girls, $47, available here

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That unexpectedness especially showed up in a handful of our favorite trends: Standouts include a non-HR-approved skirt style, a triumphant return for Bermuda shorts and the enthusiastic endorsement of plaid as a spring print. Scroll through the galleries below for seven MFW Spring 2027 trends to know.

Pinking of You

The era of Barbie pink may be over, but designers aren't quite ready to move on from the color as a whole. In New York, mauve was the rosy shade of choice. On the Milan runways, soft pinks were the favored hue. Labels like Blumarine and Prada incorporated ballet pinks, while Moschino and Vivetta opted for lighter, paler shades.

Split Decision

Not a fan of bra top dressing? Allow Italian designers to introduce split-front tops into your spring closet. The navel-baring blouse allows you to show some skin while keeping it modest (ish). At The Attico and Blumarine, models walked the runway in tie-front versions, while Ferragamo and Gucci presented it as a styling hack for button downs.

Pencil Me In

Pencil skirts are known for being a Millennial-beloved, office-appropriate garment, but the versions on the Milan Spring 2027 runways got a sexy update. (Consider this the return of the office siren, minus the office.) At Ferragamo and MGSM, models strutted in sheer, knee-length skirts. Meanwhile, Prada and Max Mara favored skirts with a not-so-HR-friendly slit.

Not-So-Short Shorts

From Moschino to MSGM, Bermuda shorts are so back. The longer length shorts came in various versions on the Milan runways, from Giorgio Armani's tailored styles to Diesel's denim jorts to Venerdi Pomeriggio's Bermuda bloomers.

Hip, Hip, Hooray

Season after season, designers' favorite historical garment to modernize is corsetry. For Spring 2027, they shifted their attention to double-sided bustle, unveiling a slew of garments with exaggerated, padded hips. It's refreshing seeing designers introduce one way for women to take up more space, rather than shrink themselves to occupy less of it.

Ruffle Some Feathers

Feathers on the runway are hardly new, but for spring, Italian designers employed them as statement trims. Feathered borders were placed on coats at Blumarine and The Attico, skirts at Yulin Cashmere District and Moschino and as decorative embellishments at Venerdi Pomeriggio.

Well Plaid

Plaid typically leans more fall, but the Milan runways have decreed it a spring print. Less underground-rocker-girl and more modern prep student, the pattern appeared at Gucci, Dhruv Kapoor and Marni on midi skirts, blazers and shift dresses.

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We’re pleased to report that team Fashionista survived another New York Fashion Week filled with busy show days, breaking news and plenty of newfound styling inspiration. Though the Spring 2027 season is far from over (the Paris crowd is just getting started), we’re running back the fashion-forward pieces that carried us through our hectic September schedules.

This month, we celebrated our first glimpses of fall by breaking out our transitional wardrobes, including a colorful barn jacket, a sheer lavender sweater, an asymmetrical long-sleeve top and a pair of wide-leg vintage-inspired jeans. In the spirit of schlepping, handbags were our favorite September accessories. We reached for a spacious pebbled leather tote (with room for a laptop!), a petite suede bucket bag and a cheetah-print pony hair purse.

Ahead, see (and shop!) all of our editors’ favorite fashion finds from September.

J.Crew Women’s 2026 Barn Jacket in Pool Tiles Cotton Canvas, $198, available here: “The barn jacket is a fall staple, but while most of them come in earthy neutrals, the punchy colors of this teal-and-royal-blue version make it so much more fun.” —Steph Saltzman, Beauty & Style Director

Avec Les Filles The Baye Bag, $198, available here: “I’ve been a fan of Avec Les Filles’ on-trend, affordable jackets for years, so I was excited to see what it would come up with for its first handbag line — and it doesn’t disappoint. This cheetah-print pony hair bag looks more expensive than its under-$200 price point, and the innovative lock system makes it perfect for travel.” —Elizabeth Denton, Deputy Content Editor

Nia Aria Top, $78, available here and Eme Skirt, $98, available here: “Meet my most-complimented NYFW outfit. With a boat neckline and a sheer bodice, the top is surprisingly breathable. The skirt’s asymmetrical handkerchief hem also adds plenty of movement to the matching set. I particularly love the reddish plaid pattern, which helps pull out the copper tones in my auburn hair.” —Catie Pusateri, Associate Editor

Nike UO Women’s Air Rift Sneaker, $125, available here: “I have to admit, I was one of those people who always side-eyed camel-toe shoes. I couldn’t imagine they’d be comfortable to wear, and I truly didn’t understand all the hype. Needless to say, I can admit when I’m wrong: I’m in love with these split-toe Nike sneakers. The air-cushioned foam insole makes them easy to walk in, and the camel-toe design genuinely doesn’t bother me in the slightest. It’s such an easy shoe to slip on when I need to edge up my outfit.” —Janelle Sessoms, Associate Editor

Arc’teryx Mantis 16 Backpack, $130, available here: “My favorite hiking season is upon us, and I’ve had to retire my battered-up bag that has seen countless trails. Fortunately, I was formally introduced to Arc’teryx’s quality gear. After taking it on a test run in Cold Spring, NY, a few weeks ago, I can safely say the bag packs more than you’d expect. Thanks to the slim fit and a chest buckle, the weight is evenly distributed; no matter how heavy your pack gets, it feels almost weightless. Plus, the endless zippered pockets mean I’m not worried about accidentally dropping my phone on a trail (speaking from a very embarrassing experience).” —Neia Dizon, Editorial and Multimedia Intern

Reformation Soren Sheer Alpaca Sweater Top, $198, available here: “A total stranger ran up to me in the East Village to ask where I got this sweater. Need I say more?” —Dhani

St. Agni Cotton Jersey Split Back Tee, $200, available here: “My go-to outfit pretty much always involves a basic T-shirt, but this top is perfect for those times when I’d rather not look like I’m headed off to middle school. With its open back and wraparound tie detail, it’s a much more elevated take on the classic tee.” —Steph

The Great The Festal Dress, $395, available here: “I’ve been impatiently waiting for The Great’s fall collection to drop because it’s my favorite yet from design duo Emily Current and Meritt Elliott. It’s full of animal prints, fringe, stripes and plaid, but my favorite print is the pink-and-brown polka dot, which comes in a vintage-inspired dress and blouse. I can’t decide which I like more, but the two-piece mesh dress is especially wearable.” —Elizabeth

Astr The Label Fiona Asymmetric Lace Hem Top, $69, available here: “This asymmetrical, lace-lined top has become one of my go-to pieces for the slightly cooler weather. It’s an elevated take on my beloved fall favorite — a fitted long-sleeve top — thanks to its draped boat neckline, ruched waist and lace detailing. It’s also a versatile styling pull; I’ve worn it everywhere from NYFW to a Phoebe Bridgers concert to running errands.” —Catie

Charles & Keith Faux Shearling Poodle Charm, $49, available here: “Meet the newest addition to my bag charm collection. Anytime I look at it, I come down with a serious case of cuteness aggression.” —Janelle

A.Emery The Wren Bag, $470, available here: “I have a tendency to buy handbags that can barely fit an iPhone Max, if that. I’m also not really a ‘big bag’ person. So, ahead of NYFW, I came across an ideal in-between carryall option: With the bucket shape, it’s easy to see and throw things inside as I accumulate them throughout the day. Plus, it works with about any outfit.” —Dhani

Z Supply The Head Turner High-Rise Wide Denim, $148, available here: “I’ve been living in these wide-leg jeans all September long. I love the vintage-inspired wash, which gives all of my outfits a relaxed, lived-in feel. It delivers a slightly slouchy look when worn with sneakers, and a crisp hemline with boots. Even though low-rise waists are making the rounds on the runways, you can pry these high-rise jeans from my cold, dead hands.” —Catie

Karen Millen Check Tailored Dress, $215 $359, available here: “I’ve been needing a new go-to work event dress for a while now, and I think I’ve finally found a winner. I first wore this plaid number during NYFW and got a ton of compliments. I love how it cinches my waist and how the asymmetric neckline adds a modern touch to an otherwise classic piece.” —Janelle

Rumored Honey Blouse, $168, available here: “I’m a hopeless romantic, all the way down to my wardrobe. This black lace-lined blouse adds a touch of elegance to my usual night-out look with its bubble sleeves, tie-front clasp and flowy peplum silhouette. It’s breezy, it’s flirty and, most importantly, it’s comfortable.” —Catie

Adidas Jennie Superstar SQ Ballet Shoes, $130, available here: “When it comes to ballet sneakers, I thought I had seen it all. But leave it to K-pop superstar Jennie to create the coolest new ones with Adidas. The square toe is both unique and seriously comfortable, the bow detail is extremely cute and the removable wrap-around laces bring a touch of balletcore charm.” —Elizabeth

Alf The Label Teresa Tote, $499, available here: “Since I’m always lugging my laptop around town, I need actually spacious (and stylish) work bags. This pebbled leather tote is up for the task: It features a built-in laptop case, two open compartments and organizational zipped pockets, meaning I can fit my entire life inside this purse. The sophisticated style also includes a luggage pass-through sleeve for my fellow frequent flyers.” —Catie

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Company Description: MP Connect (formerly MP-IMC) is a public relations agency founded in 2016 by veteran publicist Melissa Palmieri, who brings nearly two decades of industry experience. The firm specializes in the beauty, fashion and lifestyle sectors, partnering with brands and experts at every stage, from pre-launch to rebrand. MP Connect is committed to positioning clients as leaders in their categories through tailored, integrated communication strategies. The team focuses on building enduring brand equity rather than short-term buzz, offering strategic guidance and execution that support long-term growth.

Role Description: The Public Relations Account Executive is a full-time, hybrid role based in New York, NY. The individual in this position will manage and guide junior staff members, day-to-day client communications, develop and implement PR strategies, and coordinate campaigns that support brand objectives in the beauty industry. Responsibilities include drafting press materials, pitching media, maintaining relationships with editors, influencers, and partners, and tracking coverage and performance metrics. The Account Executive will support event planning and activations, coordinate product seeding and sampling, and prepare client-ready reports and presentations. Collaboration with internal team members to align PR initiatives with broader marketing and brand strategies is a key part of this role.

Benefits: 401k, Health Insurance, Hybrid Office Schedule

Qualifications

• 5-7 years of PR experience working with beauty, fashion and/or lifestyle brands.
• Demonstrated skills in media relations, press release writing, and pitching stories to beauty, fashion and lifestyle outlets.
• Experience in campaign planning, PR strategy development, and integrated communication initiatives.
• Strong writing, editing, and proofreading abilities with attention to tone, detail, and brand voice.
• Proficiency in client and internal team management, including status reporting, meeting preparation, and expectation setting.
• Familiarity with social media platforms, influencer partnerships, and digital PR tactics.
• Ability to track results using PR and media monitoring tools and to translate data into actionable insights.
• Excellent organizational, time-management, and multitasking skills in a fast-paced environment. Must be comfortable working across multiple clients.
• Comfort working independently and in a collaborative team setting, with professional communication skills.
• Prior experience in beauty, fashion, or consumer lifestyle PR is strongly preferred.
• Experience with platforms such as Muck Rack, Canva, Google Suite are a plus.
• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field, or equivalent practical experience.

Compensation: $70k – $90k, DOE

To Apply: Please send your resume to jennifer@mpconnect.net.

@_mpconnect

For Meryll Rogge’s sophomore collection at Marni, the designer unveiled colorful shift dresses, belted silhouettes and quirky sequin skirts. At Alberta Ferretti, jewel tones exploded on the runway via patterned balloon pants, feather-tipped skirts and romantic lace-lined slips. Jil Sander reimagined its signature minimalist approach with a slightly undone quality, and MSGM embraced coordinating tie-dye sets and psychedelic-looking prints. Meanwhile, Prada embodied the bra-and-skirt trend sweeping the Spring 2027 runways with its 63-look, skirt-centric collection.

Click through the galleries below to see Fashionista’s favorite Spring 2027 collections from Milan Fashion Week.

Alberta Ferretti Spring 2027

Bottega Veneta Spring 2027

Diesel Spring 2027

Ferragamo Spring 2027

Jil Sander Spring 2027

Marni Spring 2027

MM6 Maison Margiela Spring 2027

MSGM Spring 2027

Prada Spring 2027

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Of course, the weather played a part. In New York City, the 80-degree temperatures and high humidity caused a “fuck it, it’s hot” vibe. But still, it was in the high 70s for MFW, so most of the crowd dressed more for style than comfort. Layers were everywhere, with office-inspired looks featuring on-trend twists like visible bras (also big at NYFW), sheer skirts, cropped blazers and tons of mixed prints.

If London Fashion Week’s “Gossip Girl”-esque street style took us back to school, Milan is the sexier, modern “Mad Men” version. Keep scrolling to see the best street style looks from outside the Spring 2027 shows in Milan.

The CFDA’s Board of Directors tapped Karen Harvey Consulting Group to spearhead the search for its new CEO. During this transitional period, Hildy Kuryk will serve as interim CEO. Kuryk is the co-founder of Artemis Strategies, a boutique consultancy specializing in creative brand strategy. She is also a top-ranking Condé Nast alumna, as she previously served as executive director of communications at Vogue and Teen Vogue, working directly with Anna Wintour. She continues to oversee press and communications strategy on behalf of Condé Nast and Vogue for the Met Gala.

Prior to her experience in the fashion media landscape, Kuryk spent 15 years in professional politics, including serving under two U.S. presidents and as the Democratic National Committee’s national finance director. 

“As we begin the search for CFDA’s next CEO, the Board is focused on identifying a leader who can guide the organization into its next chapter,” CFDA Board Chairman Thom Browne said in a statement. “We are grateful to Hildy Kuryk for providing steady interim leadership and a strong connection between the Board and staff during this period.”

According to the CFDA, its CEO search will focus on “identifying a leader who can build on the CFDA’s mission to strengthen American fashion, support designers and advance the organization’s role across the industry.”

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Derek Lam Returns to Derek Lam 10 Crosby as Creative Director

After exiting Derek Lam 10 Crosby three years ago, Founder Derek Lam is returning to the brand as its creative director. The move comes five months after NYC Alliance acquired the label. Lam will present the label’s first collection under NYC Alliance for Fall 2027. “I am looking forward to building on the design philosophy of Derek Lam 10 Crosby while bringing a fresh perspective to the brand’s next chapter,” Lam said in a press statement. {Fashionista inbox}

Chanel Reveals Its Cruise 2027 Show Location

Matthieu Blazy will present his sophomore Chanel Cruise collection in Deauville on April 27. The French coastal town has historic ties to the brand, as it was where founder Gabrielle Chanel opened her first ready-to-wear store in 1912. {WWD/paywalled}

Why Edward Buchanan Started a Nonprofit to Help Black Creatives

Designer Edward Buchanan has opened The Situation, a self-funded nonprofit that supports underrepresented creatives, including people of color, queer and women artists. Based in Italy, The Situation will fund projects and host residency programs that let participants present exhibitions and showroom openings (for free). It will also connect creatives with industry mentors and resources. “I just want to see these creatives be able to exist and have legs within the businesses and practices they want to create while being the exact individual that they are,” Buchanan told Vogue Business. {Vogue Business/paywalled}

Beauty Platform Tresalis Acquires Vyrao

Tresalis, a new beauty platform backed by German investment firm Athos, has acquired British fragrance brand Vyrao. The deal’s financial terms have not been revealed. Vyrao’s founder, Yasmin Sewell, will remain at the brand in the newly created role of chief brand officer. She hopes the acquisition will position Vyrao more in the wellness space. {Business of Fashion/paywalled}

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Related: The 8 Coolest Trends From London Fashion Week Spring 2027

Related: Inside the Italian Factories Turning Raw Fibers Into Soft Cashmere for Falconeri

Related: The Museum at FIT Gets All Dolled Up With New Exhibit Exploring Fashion’s Favorite Plaything

Related: The Street Style Crowd Goes ‘Back to School’ for London Fashion Week

Related: Meet Onalaja, a Demi-Couture Label Catering to the ‘Women That Luxury Forgot’

Related: Fashionista’s 11 Favorite Spring 2027 Collections From London Fashion Week

Related: Where Does London Fashion Week Go From Here?

Related: Beauty Expert Rio Viera-Newton on AI Content Creators and the Skin-Care Step She’s ‘Strict’ About

Related: The Official Uniform of Spring 2027 Is a Bra and a Skirt

Related: Mullet Hems Are Back with a Vengeance

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Homepage photo: Launchmetrics Spotlight

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About Raised on Film
Raised on Film is an independent fashion label built around the shared creative practise of film photography and garment development. We design our own collections and sell through Shopify. We’re hiring a Growth Lead to expand our audience and build the channels that bring people to the brand.

The role
Your first priority is organic growth on Instagram and TikTok, measured through views, engagement and audience growth. Short-form content and creator partnerships lead the work, with email, SMS and paid media supporting what performs.

You’ll work directly with Jem and Dan, our co-founders. This is a hands-on role with no large team to delegate to. You’ll have room to build the function and manage our existing creative partners from day one.

The team and how we work
We’re a hybrid team based in San Diego and Melbourne, serving the US and Australia. We’re flexible about working hours and focus on what you deliver. We shoot in both countries at least twice a year, and you’ll be on the ground for those shoots, working with photographers, models and creative partners.

We want to grow quickly. You’ll need to make decisions, get content out and adjust when the results point somewhere new.

What you’ll own
●  Organic and short-form. Run Instagram and TikTok: plan, make and publish content, test ideas and build on what works. Success means views, engagement and audience growth improving month on month while the content stays true to the brand.
●  Creator partnerships and gifting. Find people, manage outreach, write briefs and organise product seeding. Build a repeatable process that produces useful content and measurable sales.
●  Paid media. Select and own creative and review spend against ROAS and CPA targets. Use successful organic and gifted content to grow paid sales profitably.
●  Email and SMS. Own flows, campaigns, segmentation and the promotional calendar around collection launches.
●  Reporting and attribution. Report weekly on views, engagement and audience growth, followed by ROAS, CPA, conversion and sell-through. Explain what is working and where to spend next.
●  Commercial input. Bring what you learn into launch planning, pricing and promotions.

What we’re looking for
● You work quickly and take responsibility for what needs doing.
● You can point to a channel you built from scratch and explain its results.
● You’re comfortable making content, building a flow and running a test yourself.
● You challenge decisions that do not make business sense, including ours.
● You understand film, fashion, vintage clothing and the culture around the brand. You can tell when content fits, as well as when it performs.

Experience
We value initiative and judgment, backed by the skills to do the work.

● 2 to 5+ years in growth, social or performance marketing at a DTC brand, ideally fashion, beauty or lifestyle.
● Paid media fluency across Meta and TikTok is ideal rather than required. You need enough knowledge to assess ROAS, CPA and attribution, or evidence that you can learn quickly.
● Experience managing creative partners, writing clear briefs and holding them to agreements

Nice to have
●  An existing network of creators, photographers, models and agencies in your city.
●  Experience setting up attribution and analytics dashboards.
●  Experience taking a brand through a repositioning or rebrand.
●  Familiarity with film, colour grading, DaVinci Resolve and the Adobe suite.
●  Comfort with our tools, including Slack, Notion, Gorgias, Claude/ChatGPT, Shopify and   Meta Business Suite.

Details
● Location: Los Angeles or San Diego, CA, or Melbourne, VIC. Hybrid, working online with the team but on the ground for shoots and the scene around the brand.
● Type: Full-time, core team member.
●  Compensation: A$100,000 to A$130,000 base plus super (Melbourne) or US$80,000 to US$110,000 base (LA/San Diego), plus meaningful equity (2 to 3%, four-year vest with a one-year cliff). Ranges reflect local market rates for each location.
● Benefits: Travel expenses for photoshoots and work trips covered. Access to free product and samples.

How to apply
Email jem@raisedonfilm.com with your CV and short answers to these four questions:

1. Tell us about a growth channel you built from the ground up. What did it do, and how do you know?
2. What would you own first at Raised on Film, and why?
3. Having looked at our brand, what’s one thing you’d change or try? We take feedback well, so be direct.
4. What is an achievement you are most proud of? Anything outside of work counts (hobbies, leadership, sport, anything you’re passionate about).

We love it when people go above and beyond, so if you want to send more than we asked for, do. And somewhere in your application, include a 🎞️ emoji so we know you read this far.

McMullen Opens Flagship in San Francisco’s Union Square

Luxury boutique McMullen — founded by Sherri McMullen in 2007 — is opening a new flagship in San Francisco’s Union Square, designed by Gabriella Khalil with statement works by Aisling Camps and Mickalene Thomas. Located at 135 Maiden Lane, the 6,342-square-foot store opens to the public on Sept. 25. Stocked brands include Dries Van Noten, Diotima, Proenza Schouler, Christopher John Rogers, Burc Akyol, Tibi, Kallmeyer and Heirlome, among many others. {Fashionista inbox}

Beckham Brands Deliver Strong Growth Across Ventures

David and Victoria Beckham’s businesses both posted strong results for fiscal 2025. David’s DRJB Holdings saw revenue climb 20% to $110.5 million and net profit rise to $49.8 million, fueled by new deals with McDonald’s, Verizon and PepsiCo’s Lay’s ahead of the 2026 FIFA World Cup. Victoria Beckham Holdings Ltd. turned an operating profit of £7.3 million ($9.8 million) while revenue rose 15% to £129.8 million ($174 million), marking its fifth straight year of double-digit growth. Momentum has continued into 2026, with both brands expanding retail footprints across the U.S. and Europe. {WWD/paywalled}

Chanel Taps Lucia Pieroni To Head Makeup Creative Direction

Chanel has named Lucia Pieroni as its creative makeup director, effective September 2026. Pieroni will report to Simona Cattaneo, president of fragrance and beauty. Pieroni previously served as creative director of makeup at Clé de Peau Beauté from 2006 to 2019 and has worked alongside Matthieu Blazy since his debut Chanel fashion show in October 2025. “Being chosen to join Chanel is a great honor,” Pieroni said, calling it “a particularly exciting juncture in Chanel’s journey.” {Fashionista inbox}

Researchers Question Safety of Natural Fibers

Demand for natural fibers like cotton and wool is climbing as shoppers increasingly turn away from synthetics over chemical and microplastic concerns. But researchers say the fibers need closer study as manufacturers often treat cotton and wool with substances such as PFAS and antimicrobial coatings, and the fabrics shed microfibers that have turned up in oceans and human lungs. Scientists caution the research remains far less developed than work on synthetic pollution, and no clothing has been linked to illness in wearers. {The Wall Street Journal/paywalled}

Gucci’s New Sneakers Depart From Italian-Made Roots

Gucci has started labeling some new footwear “Made in China,” including a $1,000 sneaker from designer Demna, departing from its Italian heritage as it courts price-conscious shoppers. The brand says the move reflects a supplier’s technical expertise, though analysts warn it could lessen Gucci’s luxury positioning, a risk compounded by a 50% sales drop over three years and reported price cuts in key markets like China. {Reuters/paywalled}

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Price Range: $30-$190
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How to get in touch: info@circcell.com

Origin Story

Maya Crothers had plenty of luxurious skin-care options in her arsenal, but nothing worked in the harsh Jackson Hole weather and nothing offered her the “clean” options that she was so passionate about. So, she put her frustration, and her engineering mind, to work. Her goal was to produce skin care with a real dedication to performance and “clean,” loaded with dermatologist-grade performance ingredients and combined with elements of nature: clays, essential oils, herbal extracts and marine-based elements. And it had to work wherever she traveled. The result was Circcell — a hybrid of “Circle,” meaning whole and balanced, and “Cellular,” indicating real change. A performance-based, environmentally-sensitive, unparalleled experience that performs elegantly in any climate, adjusting to your needs.

Circcell is dedicated to transformation — with products that harness potent, “age-defying” ingredients and actives known to deliver results through performance-driven formulations. The resulting collection delivers a sensual experience with the world’s most high-performing experience, and with a nod to the world we live in.

For our Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights.

Fashion Launches

Kate Moss for Hunter’s 170th Anniversary

On Thursday, Hunter unveiled a global campaign celebrating its 170th anniversary starring Kate Moss, “a nod to that legendary festival moment that continues to influence, her effortless off-duty style and both her and Hunter’s status as icons,” according to the brand. Dubbed “Iconic by Nature,” the campaign features Moss wearing reimagined versions of the brand’s boots. Shop the collection at hunterboots.com.

Katseye’s Yoonchae Fronts Aritzia’s New Super Puff Campaign

Aritzia tapped Katseye’s Yoonchae for its new Super Puff campaign (alongside an on-theme fluffy pup). The brand also introduced its latest version of the puffer coat, “optimized for even better cold-weather performance — thanks to responsibly sourced 800+ fill-power premium down,” per a press release. New shades include Mochi Pink and Stormcloud Grey. Shop the collection — priced from $225 to $250 — at aritzia.com.

Margaux x Alison Roman

Footwear brand Margaux partnered with cookbook author Alison Roman for her first fashion collaboration, a four-style lineup of shoes and boots. “Developed in close collaboration with Margaux Founders Alexa Buckley Roussel and Sarah Pierson [and Roman],” per press materials, the collection introduces three entirely new-to-the-brand silhouettes, alongside the existing Salamanca Flat. It includes the Atlantic Clog ($345), Charlie Boot ($595, shown above), the Salamanca Flat ($375) and the Parlor Mule ($375). Shop them at margaux.com.

Avec Les Filles Launches Handbags

Fashion label Avec Les Filles introduced its first handbag collection this week, an eight-style lineup in “rich earth-tone hues and trend-defining silhouettes,” as described in press materials. The leather and suede bags draw inspiration from the ’70s and range in price from $148 (for the Elle, shown above) to $348. Shop them now at aveclesfilles.com.

Jason Bolden Curates Quince’s ‘Modern ’90s Fall Edit’

Quince teamed up with celebrity stylist Jason Bolden to curate its “Modern ’90s Fall Edit,” a capsule collection that “brings together retro-inspired silhouettes, Italian leather, weightless silk and cashmere.” The collection, which features a ’90s-inspired silk dress, shearling outerwear and leather accessories, is available now at quince.com.

Beauty Launches

Merit x Erdem

Merit and Erdem partnered on a limited-edition holiday collection inspired by the fashion label’s “renowned craftsmanship and intricate design approach,” per a press release. The collab includes The Winter Set ($68), a “complete eye and cheek wardrobe,” The Signature Lip Trio ($62), a set of three lip shades curated by Erdem and The Retrospect Soap Trio ($34), three mini hand soaps in Merit’s signature Retrospect scent. Shop the collection at meritbeauty.com.

Dieux x Fishwife

Skin-care brand Dieux and tinned seafood company Fishwife partnered on “the most unexpected beauty drop of the season.” The Meet Good Taste Forever Eye Masks ($25) are a new, limited-edition design of the former brand’s reusable eye patches, created by Fishwife’s in-house illustrator @danbodraws. Shop the collab at dieuskin.com.

Sofie Pavitt Face Introduces ‘Come Clean Facial Cloths’

Esthetician Sofie Pavitt’s eponymous skin-care brand dropped Come Clean Facial Cloths ($12 for a box of 30), disposable natural face cloths that “dry skin gently and hygienically,” per a press release. Developed with acne-prone skin in mind, the cloths are textured on one side for gentle exfoliation. Shop them at sofiepavittface.com.

P.F. Candle Co.’s Celestial Collection

Just in time for spooky season, P.F. Candle Co. dropped its “Celestial Collection,” three of the brand’s existing scents given a cosmic seasonal makeover in smoky gray glass with black-and-silver metallic labels. Priced at $24 each or as a bundle for $61, the scents include Teakwood & Tobacco, Copal and Smoky Cinnamon. (The latter two are also returning from the archive for the first time since 2024.) Poured in Los Angeles and boasting a 40+ burn time, the 100% soy wax candles are available now at pfcandleco.com.

Mary Kay’s New Matte Eye Shadow Sticks

Mary Kay expanded its Eye Shadow Sticks range to include an assortment of five matte shades this week. The cream formula is buildable, long-wearing and crease-resistant. Shop them for $20 each at marykay.com.

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A good heel adds polish and sophistication to a look that flats simply can’t match, but for the average person, comfortable heels are hard to come by. Re-enter wedges: Supportive, sturdy and easier than a stiletto, they’re a simple answer for anyone seeking a little extra height (and, for city dwellers, getting a heel caught in a subway grate becomes one less thing to worry about).

Once seen as clunky and plain (at best), the wedge is making a comeback with sleeker, more stylish iterations. They’ve had a strong presence on runways for a few seasons now; most recently, Sandy Liang put her playful stamp on the style for her Spring 2027 New York Fashion Week show.

According to Cate Khan, CEO of Trendalytics, the trend is part of a larger shift in footwear preferences: “Consumers are gravitating toward low-profile silhouettes, opting for shoes that are sleek but visually interesting. I think that’s where wedges come in,” she says. “We’re seeing more minimal, sculptural and eye-catching iterations, whether in sandals or peep-toe wedge boots.”

Trendalytics reports average weekly searches for wedges are up 14% year over year, with market adoption climbing 28% as they show up in Pre-Fall 2026 collections from designers like Ulla Johnson and Diesel. But it’s street style that’s pushing the trend further, Khan notes. “TikTok views for wedges are growing by eight million per week, fueled by buzzy brands like Naked Wolfe, especially following its NYFW brand activation,” she tells Fashionista.

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The especially polarizing wedge sneaker, popularized by Isabel Marant in the early 2010s, is part of this comeback as well. Anyanna Anako (@fashunadict), who’s built a following online for her trend forecasting videos, noticed this on the resale market. “It was when I first saw the Isabel Marant sneakers come back into popularity. It was very much in the early adopters phase, as I remember being able to find them for as low as €70 ($80) on Vinted,” she says. The sneakers now sell for upwards of $140 on resale apps like Depop and Poshmark, and searches are up 48% year over year, according to Trendalytics.

Anako also points out that bottom (pants, skirts, etc.) and shoe trends are reciprocal; and as we head back into an era of skinny jeans, a slim wedge silhouette is complementary. “People really want that 2010s vintage look with the skinny jeans. The more authentic, the better,” she says.

The shoe style is “projected to continue experiencing accelerated growth over at least the next 18 months,” per Khan, so the verdict is in: The wedge has officially “wedged” itself back into the zeitgeist. Below, see (and shop!) our favorite wedge heels of the moment.

Dolce Vita Birk Wedges, $130, available here

Kinadese Shakira Fringe Heels, $120, available here

Akira Azalea Wang Vincent Plaid Printed Open Toe Boot, $100, available here

Jeffrey Campbell Romee-F, $230, available here

Chelsea Paris Jarvis, $450, available here

Xarea Crush Wedge, $140, available here

Puma Speedcat Wedge, $120, available here

Gimaguas Slip-On Wedge, $313, available here

Amina Abdul Jalil Misa Wedge, $598, available here

Black Suede Studio Alper 70 Mule, $395, available here

Tony Bianco Milan Chocolate Venice, $190, available here

Isabel Marant Bekett Sneaker, $815, available here

Reformation Gabriella Wedge, $298, available here

Aeyde Suzanne Mesh Wedge Sandals, €345 ($393), available here

Fredal Salvador Peyton Heel, $478, available here

Jamie Haller Kit Slide, $695, available here

Kkira Nellie, $1,424, available here

Maile Etsu Pink Orange Feather Wedge, $380, available here

Maryam Nassir Zadeh Ballet Wedge, $580, available here

Le Monde Beryl Victoria Wedge Knotted, $735, available here

Khy Muse Thong Wedge, $390, available here

Maeve Wedge Mules, $158, available here

What’s the opposite of gatekeeping? Welcome to “Payment Processing,” in which we ask stylish, generally cool people who’ve tried it all about their favorite fashion and beauty buys.

In the beauty industry, Hung Vanngo has achieved legend status. The New York-based makeup artist is the mastermind behind Anne Hathaway and Selena Gomez’s luminous complexions. He has painted the faces of nearly every major celebrity, including Jennifer Lawrence, Scarlett Johansson, Cindy Crawford and Halle Berry, among many others. His work has graced magazine covers from Vogue to Harper’s Bazaar, as well as countless advertising campaigns across fashion’s heavy hitters like Prada, Louis Vuitton and Ralph Lauren. In 2025, he launched his namesake makeup line as an ode to his storied career. Put simply, Vanngo has done it all.

Now, Vanngo is one of the experts highlighted in Sephora’s recent MUA founder-focused campaign, starring alongside Mary Phillips, Danessa Myricks, Patrick Ta and others. “We are people who eat and breathe makeup like many people, but we actually have the experience [from] all the years that we work on [clients] and we want to bring amazing products that we learn over the years to the consumer,” Vanngo tells Fashionista, reflecting on how this campaign further solidifies makeup artists-turned-founders’ position as experts in the beauty industry.

As a behind-the-scenes creative, Vanngo’s personal style is consistent and comfortable. He typically adheres to his tried-and-true uniform: a crew-neck T-shirt paired with a coordinating snapback hat. The avid hat collector buys new styles all the time, he says, paying anywhere from $5 to $500 for a cap.

On the beauty front, Vanngo has tried all the latest and greatest launches, but what actually makes the cut for his personal stash? He regularly reaches for Sephora Collection‘s makeup brushes (which range in price from $11 to $36), and he combats hyperpigmentation with Cyspera, a $180 rinse-off cream to reduce the appearance of dark spots.

Ahead, Vanngo shares the luxury beauty treatment he indulges in, the work-from-home accessory he wants to splurge on, his go-to complexion product (although he may be slightly biased) and more.

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What’s a luxury beauty item you’re into right now?

Right now the most luxury thing that I treat myself [to is] really getting [a] massage because I think it’s really good for indulging yourself and it’s a good reward for you when you [are] working hard for everything.

What’s a budget beauty product at Sephora that you’re loving?

I love Sephora Collection brushes because [they’re] great brushes and they’re very affordable.

What’s a beauty staple you love so much you’ve bought multiples?

The product I buy a lot is the product called Cyspera. I have a lot of pigmentation and it does help to lighten up the pigmentation I have. And so I usually buy a lot, especially when they have a special sale, I buy quite a bit of them.

What’s an accessory you’re eyeing right now?

Right now I would love to buy the Equinox bike for my home I work out a lot, but I don’t do enough cardio. So for me, having a bike at home and I can do some work at the same time would be great.

What’s an affordable fashion item on your wishlist?

For me, I’m a hat collector, so I keep buying hats all the time. So it doesn’t matter, it’s like a $5 hat to [an] expensive one. I love collecting hats.

What’s one piece of beauty advice we could all use?

You can find a great foundation that you can use [as] concealer or you can wear it sheer or you can wear [it] full coverage. Complexion is so important that people forget that if your skin looks flawless, you’re going to feel really good.

Is there a complexion product that stands out to you?

Hung Vanngo Beauty Foundation… It’s exactly everything I just said.

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With all the (figurative) hats she wears, Akers has also recently found the time to be in front of the camera: She joins fellow fashion stylists Dani Michelle and Elizabeth Stewart as the faces of U Beauty’s “Styled From Neck to Décolleté” campaign. They each appear in self-styled portraits featuring The Sculpt Neck + Décolleté Concentrate, highlighting “the essential first step” for every look, per press materials.

Ahead, Akers shares her thoughts on celebrity dressing, styling yourself and the upcoming project she’s most excited for (we are, too).

What’s one piece of styling advice you’d give a celebrity client that you find yourself coming back to again and again?

To just not take yourself too seriously. I think Rihanna is a huge success in fashion because it doesn’t look like she takes herself too serious[ly]. Doja Cat even. They’re doing what looks good, what feels good to them. And then everyone else I think has had to evolve in that way…It’s fashion. We are not over here doing rocket science. We are not curing cancer.

What have you learned from working with your celebrity clients that’s changed the way you approach styling?

The way I approach styling is really [about] realizing and acknowledging that it’s a collaborative effort. I’m not here to place a costume on you or just give you a look. It has to be in you as well. Most of the time I’m working with women who are powerful in their own right. I have to acknowledge that process. I often try to give them what they ask for and things that I know that they’re comfortable with, and then also have a rack of things that I know I want to try. That person has to walk out, be confident, feel good.

What’s one piece that everyone should have in their wardrobe this fall?

A beautiful coat. The coat is going to save you. The jacket is the dress.

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What are some of the biggest styling mistakes you see people making when getting dressed for an important event?

I think that often people overdo it. Sometimes the hair has to be simple or the makeup has to be simple. I think when everyone’s trying to have their big moment, they don’t consider the woman that’s wearing the thing and the woman that’s going out on the carpet. Everything needs to have a balance.

For the U Beauty campaign, you’re stepping in front of the camera and styling yourself. How was that different from styling a client?

It’s just easier. I don’t talk back. I know what I like. I know how to dress myself and I know what looks good on me. I went over to my showroom, grabbed a couple of things that I thought would look good and powerful. But recently I’ve been kind of struggling [with] what to wear. I’m not going to lie. I feel like I’ve turned 40 and I’m hitting this curve and I’m somewhere in between feeling younger and feeling more mature and not knowing the balance. Hence the black T-shirt with the feathers that I have on today.

The neck and décolleté can completely change a look. How do you think about that area when you’re styling someone?

I am constantly considering the neck and déc when I’m styling because [when] I’m styling someone like Chaka Khan, who often wears big hair but is a little more petite in size, I need to keep her neck long. We’re going to do long earrings with her long hair. We’re almost never going to do a necklace. We like to keep the neck long and lean, keep the chest kind of open.

Are there any fashion brands or designers you’re particularly excited about right now?

Probably what most excites me at the moment is working on my own collection. My cousin and I are exploring some new designs and to kind of step it back into that space of actually developing product is exciting.

I really love to watch the growth and evolution of my really good friend, Sergio Hudson. I mean, just watching how women really show up for him and really how he makes women feel. And to watch him evolve into a brand with real staying power is really beautiful. I also have always commend[ed] Brandon Blackwood for the way he evolved from the “End Systemic Racism” handbag to just being a known go-to bag for the girls. I love watching his evolution and we actually have a really cool project coming up really soon. I can’t give you too many details, but it’s exciting.

Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

This interview has been edited and condensed for clarity.

Aurora James and the 15 Percent Pledge Sued for Fraud

Aurora James is being sued alongside her organization the 15 Percent Pledge and its fiscal sponsor Philanthropic Ventures Foundation by The Gathery, the Brooklyn creative agency that produced the nonprofit’s 2026 gala. First reported by Carson Griffith’s “Rich People Shit,” the case centers on a complaint regarding an unpaid bill of $777.871.84 in principal, with the lawsuit seeking damages of at least $1,082,965.28 (including interest and legal fees). The Gathery alleges that James continued approving work despite the 15 Percent Pledge not having the money. {Rich People Shit; Business of Fashion/paywalled}

H&M Group Sales Rise by 1% in Q3

H&M Group released its Q3 2026 earnings on Thursday, which showed sales in local currencies increased by 1% and net sales rose to SEK 57.19 billion ($5.77 billion). Its third-quarter sales were affected by disruptions in the global supply chain. Gross profit increased to SEK 30.87 billion ($3.12 billion), corresponding to a gross margin of 54%. The H&M Group’s sales in September 2026 are expected to increase by 1% in local currencies. {H&M Group}

Arnault Family To Simplify LVMH’s Ownership Structure

The Arnault family is planning to simplify the ownership structure of LVMH, placing almost all of its stake in the group in a single listed entity, Agache SCA. This would replace the major LVMH holding company Christian Dior SE. This is the latest move by Bernard Arnault to tighten the family’s control over the company and prepare it for an eventual succession. {Bloomberg/paywalled}

Interparfums, Inc. Lands Worldwide License Agreement With Puma

Interparfums, Inc. signed an exclusive worldwide license agreement with Puma for the creation, development, production and distribution of fragrances under the sports brand’s name. Interparfums plans to introduce this new fragrance in 2027 under a license agreement that runs through Dec. 31, 2037. {Interparfums, Inc.}

How the EU’s New Greenwashing Rules Impact Fashion

Through the Empowering Consumers for the Green Transition Directive (or EmpCo), Europe will require all sustainability claims to be proven by third-party evidence like a certification or government backed label starting Sept. 27. Claims such as carbon offsetting or carbon neutrality are blacklisted. The crackdown could lead to increased “greenhushing,” where brands undercommunicate to legally protect themselves. {Vogue Business/paywalled}

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Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

Fall dressing is all about embracing texture, so why not extend it to your handbag this season? Enter Coach’s Brooklyn collection, a family of slouchy shoulder bags that combines the ease of an everyday carryall with an on-trend silhouette, available in a range of sizes. The relaxed, minimalist shape was designed to develop character the more you wear it, and it makes a great canvas for some bag charms.

So, which Brooklyn is right for you? It mostly comes down to how much you need to carry. The Brooklyn Shoulder Bag 26 is the smallest of the options (and under $200!) with a trendy, elongated look — you’ll want to carry it everywhere.

The Brooklyn 28 is the next size up and surprisingly spacious. It can hold everyday essentials (wallet, keys, phone) plus extras like a tablet or water bottle, making it a natural choice for running errands, grabbing dinner or heading out for the day. It comes in three leather shades, two suede, a straw colorway and even one featuring very cool wooden beads.

The Brooklyn 34 hits the sweet spot for anyone who wants a little more space. Its roomy interior can fit up to a 13-inch laptop, making it a great choice for commuting, working from a coffee shop or transitioning from day to night. The suede version feels particularly suited to fall, with its soft, tactile finish and warm brown color. You can also switch it up and go for the Pillow Brooklyn Shoulder Bag 34, which has a seamless leather construction for a pillowy soft feel against the body.

Need even more space? The Brooklyn 39 is the largest of the original Brooklyn styles and can fit up to a 15-inch laptop and pretty much whatever else you need (even a pair of ballet flats). It comes in classic black and brown leather so it’ll go with everything in your closet.

Whichever size you choose, the Brooklyn makes a strong case for being your go-to fall bag.

Shop our favorite Brooklyn bags:

Coach Brooklyn Shoulder Bag 26 in Natural Grain Leather/Brass/Maple, $195, available here

Coach Brooklyn Shoulder Bag 34 in Natural Grain Leather/Brass/Maple, $395, available here

Coach Brooklyn Shoulder Bag 28 in Natural Grain Leather/Brass/Scarlet, $295, available here

Coach Brooklyn Shoulder Bag 28 in Natural Grain Leather/Brass/Black, $295, available here

Coach Brooklyn Shoulder Bag 28 With Wooden Beading, $495, available here

Coach Brooklyn Shoulder Bag 39 in Brass/Black, $495, available here

Brooklyn Shoulder Bag 26 in Suede/Brass/Dark Chocolate, $195, available here

Pillow Brooklyn Shoulder Bag 34 in Natural Grain Leather/Brass/Black, $495, available here

Coach Pillow Brooklyn Shoulder Bag 34 in Natural Grain Leather/Brass/Saffron, $495, available here

Coach Brooklyn Shoulder Bag 28 in Straw/Brass/Dark Fuchsia, $250, available here

According to the brand’s launch agency, its release campaign generated 58 press placements in four weeks, including 14 standalone features and 253 social mentions across Instagram, TikTok and YouTube, with a reach of more than 27 million users.

Its social-first design was a stark contrast from the minimalist, muted packaging that had been dominating the industry in its millennial optimism days. Brands including Nécessaire, Ouai, Aesop and The Ordinary contributed to cohesive shelfies and quietly luxurious beauty counters. Even in the case of Drunk Elephant, which notably implemented bright color into its packaging in 2013, the pop functioned primarily as a point of differentiation and a playful accent, rather than an all-encompassing brand identity. It didn’t reflect the emotional cue that vibrant packaging represents today.

“We were really at the height of the ‘clean girl’ aesthetic,” 3E Beauty Consulting founder and beauty packaging consultant Allison Kent-Gunn Garibay tells Fashionista of that time. “That extended beyond beauty and fashion, into packaging as well. We saw a lot of minimalism, earth tones, simple typography and very restrained branding. There was almost this belief that in order for a beauty brand to feel elevated or premium, it needed to be visually quiet.”

Fast-forward to 2026, and packaging has gone bold. Recent reporting by Mintel shows that brands are embracing vibrant hues, tactile finishes and retro-inspired aesthetics that elevate the “unboxing” experience on social media. This includes brands targeting younger consumers, such as Evereden, and millennial- and Gen X-focused brands, too. Mintel found that, “More than half of U.S. consumers pay close attention to the look and feel of makeup and fragrance products.”

“The current beauty boom has led to stronger innovations, and the idea that we all need to stand out more,” explains Lena Park, co-founder and director of Los Angeles-based K-beauty brand Mixik. “Attention is fleeting online and overwhelmed in stores, so brands need more ways to capture a consumer’s eye.”

Since launching her brand in 2024, Park has seen a shift in how products are presented online especially. “There’s been a huge rise in colorful packaging and evolving forms,” she says. “Social media and direct-to-consumer-first brands really needed to lead with grabbing attention, and this was probably the most economical way. Lately, there’s been an explosion of rounded, curved and softer forms.”

Marc Jacobs Beauty’s 2026 relaunch deeply reflects the current state of beauty packaging. After discontinuing its previous line in 2021, the brand — once synonymous with glossy black packaging and silver hardware — returned with maximalist, playful colors and three-dimensional designs. It was a hit on social media.

“I know some people will say packaging does not matter, but this brings me so much happiness and joy when I’m doing my makeup,” TikToker Maddie Evans said of the brand’s Joystick Buildable Cream Blush Stick to her 115K followers.

Smashbox also chose to embrace more color in 2026: The brand swapped all of its metallic primer tubes to different colors, modernizing the visual direction overall to “stand out and evoke emotion,” says Jill Tomandl, vice president of global product development and innovation, Estée Lauder Companies, West Coast Brands. “It’s important for packaging to attract the consumer with a visually impactful design and help tell the story across social media, online and in stores.”

In a rare move, Korean beauty packaging is evolving, too. While K-beauty has historically been known for immersive, sensorial formulas and playful marketing, its packaging has traditionally stuck to a “clinical, minimal, similar aesthetic,” says Sora Lee, CEO and co-founder of Jiyu, who adds that “brands often don’t feel empowered to make bold choices, so they go the safe route. Korea leans more conformist, though that’s still evolving.”

“People are tired of products that all blur together,” Lee continues. “They want to grab something, know what it’s for, and actually feel something for the brand. Color is how a brand shows its personality before anyone reads a single ingredient.”

Park notes that this new wave (as evidenced by modern Korean beauty and fragrance brand Keyth, for example), is “supported by quickly evolving manufacturers in Korea and China who’re able to offer a larger variety in types of packaging.”

“It’s interesting that some of the most compelling examples of expressive packaging I’ve seen recently are brands [from] outside the U.S.,” Kent-Gunn Garibay says. She points to the fully aluminum packaging of Mexico City-based Aora Makeup, and also acknowledges Philippines-based Issy Cosmetics and Sunnies Face for their industrial design.

Alongside the need for differentiation in a crowded market, social media has clearly pushed brands to evolve their packaging even more. “Packaging isn’t just sitting on a retail shelf anymore. It’s being photographed, filmed, reviewed and shared across social media,” Kent-Gunn Garibay explains. “For many consumers, the packaging is actually their first impression of a product, so it has become an extension of the brand’s marketing strategy.”

That said, consumer expectations are higher than ever, and aesthetics shouldn’t come at the expense of functionality. “The best packaging solves problems,” the expert continues. “It protects the formula, dispenses consistently, minimizes product waste and creates a memorable experience for the consumer. A package can be beautiful, but it also has to be manufacturable, scalable, compatible with the formula and deliver a great experience from the first use to the last.”

Tolmandl agrees, praising Too Faced for its Peach Perfector Loose Powder, which features a roller ball that looks like a peach pit while dispensing the right amount of product mess-free. She also recognizes the Peach Shadow Palette, designed with a cushiony lid that evokes the softness of a peach and the eye-shadow formulas inside.

Ultimately, the experts agree branding will continue to evolve and cycle in and out of trends. But as Park points out, one thing will hold true moving forward: “Any strong brand leaving a lasting cultural moment must evoke an emotional attachment or resonance with customers.”

Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

The style’s moniker speaks for itself: Just like a good ol’ Midwestern mullet, the hemline is short in the front (business) and long in the back (party). Depending on your persuasion, it’s a welcome return for nostalgiamaxxers like myself — my very 2017 homecoming look was a black mullet-hem dress — or merely a reminder that everything comes back around in fashion.

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Wherever you fall, designers are breathing new life into the knee-baring silhouette this season. Back in the 2010s, celebrities like Taylor Swift, Miley Cyrus, Lady Gaga and Selena Gomez rocked a rather bulky version of the style, but now, the hemline is noticeably lighter and sleeker. Over in Copenhagen, Almada Label and The Garment introduced sheer, breezy iterations that mirrored the movement of gauzey capes. The Danish designers also played with textures, as seen in By Malene Birger’s feather-detailed mullet tank, Herskind’s fringe-tipped top and OpéraSport’s tactile dresses.

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In New York City, minimalist mullets at Lii and Michael Kors juxtaposed billowing high-low trains at Christian Cowan and Aknvas. Several designers took more of a sideways approach to the mullet hem’s asymmetry: Monse, Simkhai and LaQuan Smith all draped the hemline over one leg, rather than equally baring both knees. Meanwhile, Bibhu Mohapatra presented feather-lined mullet hems, while Conner Ives reimagined the silhouette as a drop-waist mint green slip.

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The London designers had some fun with the asymmetrical hem (the Brits love a mullet, after all) as Erdem unveiled bustle-like skirts, Bora Aksu explored a particularly frilly interpretation and Dreaming Eli embraced high-low lace dresses. For its London Fashion Week return, McQueen debuted bulbous knee-baring gowns that heightened the drama of the 2010s-era red-carpet mainstay. Also intriguing: Keburia applied Grecian-like draping to the mullet-hem silhouette, Lovebirds paired bright-yellow bloomers with an elongated skirt and Aaron Esh’s sheer layered slip dresses revealed colored tights.

With Milan Fashion Week in full swing and Paris on the horizon, we’ll likely see even more of the high-low hemline that once had millennial celebrities in a chokehold. Ahead, see all of the mullet-hem looks from the Spring 2027 runways (so far).

Mullet Hems at Copenhagen Fashion Week

Mullet Hems at New York Fashion Week

Mullet Hems at London Fashion Week

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“A skirt may be abstracted, a fragment of a whole with a mutating rapport with the pieces it juxtaposes: a sweater, a shirt, a bra top, can each suggest alternate readings of a whole,” read the show notes. At Prada, some bras were slightly obscured by a jacket or shirt, but most were worn solo in a powerful co-sign of an outfit formula we’ve been seeing throughout the Spring 2027 shows, from New York to London to Milan.

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Sandy Liang (whose designs often have a certain Prada-ness to them) included a number of bra tops, paired with both skirts and culottes, in her show styled by Dean DiCriscio. She aimed to evoke the joy of being outdoors in the spring by focusing on utilitarian functionality through a princess-y lens. “It’s technical dressing filtered through fantasy, practicality made precious, for the girl who lives in a fairytale, whose home team is Versailles,” read the show notes.

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Also in New York, Altuzarra Spring 2027 featured several skirts styled with bras, mostly peeking through an open shirt or sweater towards the end of the collection. Inspired by Casa Susanna, a retreat in the Catskills where men would gather to dress as women in the 1960s, the designer aimed to capture their spirit with “a wardrobe that explores self-invention, nostalgia and the liberating possibilities of summer,” the show notes read. The clothes became more feminine and expressive as the show progressed; towards the end, “femininity is no longer contained beneath the surface but breaks through it,” per the show notes. “The wardrobe moves from the uniforms of everyday life toward something more expressive, romantic and free.”

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Later on in London, Mowalola showed minimalist bra-and-skirt looks in an effort to “return, laser-focused, to the codes that first defined her brand’s inception: autonomy, sensuality and a radical liberation of self,” according to the show notes. Worn alongside sharp pencil skirts, these looks apparently offer a new approach to office wear. “I’m running my company, and I wouldn’t dress like a ‘CEO’” Mowalola said in a statement. “This is how I show up – and these are the women like me: other women who enjoy, and find power in, their sensuality.”

Whether it’s for your incredibly open-minded office (I dare someone to wear this while holding an iced coffee at their next job interview), a playful way to beat the summer heat or an accidentally chic getting-ready outfit you wear at home before deciding on a real shirt, the bra-and-skirt combo is undeniably appealing.

Ahead, see how this trend is showing up across Spring 2027 runways.

Spring 2027 Runway Trend: Bras With Skirts