Carolina Herrera Is Taking on Rio de Janeiro for Its Resort 2024 Show
Carolina Herrera is officially going abroad. Under the creative direction of Wes Gordon, the House of Herrera has continued to expand its opulence and sophistication suited for the modern-day Carolina lady. There's a freshness Gordon has poured into the heritage brand, while still staying true to Carolina Herrera's roots.
The creative expansion continues for Carolina Herrera's Resort 2024 runway show, which will take place in Rio de Janeiro, Brazil. This will also be the first-ever destination show, marking a new dawn for the House of Herrera.
"I am thrilled to be staging our first-ever show outside of New York in Rio de Janeiro," says Gordon in the press release. "It's an inspiring city for so many reasons. The lively color palette, the unique blend of its universally loved music, the breathtaking Modernist architecture of Oscar Niemeyer, and the exuberance of its traditions, which I have immense respect for."
He continues: "Rio has an extraordinarily rich heritage, diversity and blend of cultural backgrounds. We are a house with Latin origins at heart, and this collection is our chance to explore that DNA from a different geographical and cultural vantage point, out of deep respect and admiration. I look forward to collaborating with local teams to put together this truly special experience."
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In addition to the runway show, Carolina Herrera has also partnered with Spectaculu, a non-profit organization founded in Rio de Janeiro that offers professional training for underprivileged youth working in the areas of art, entertainment and other creative industries.
The runway show is scheduled to take place during sunset on June 1.
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